With tens of millions of weekly transactions across its more than 2,000 stores, Lowe's helps customers achieve their home-improvement goals. Now, the Fortune 50 retailer is experimenting with high-tech methods to elevate both the associate and customer experience.
Using NVIDIA Omniverse Enterprise to visualize and interact with a store's digital data, Lowe's is testing digital twins in Mill Creek, Wash,. and Charlotte, N.C. Its ultimate goal is to empower its retail associates to better serve customers, collaborate with one another in new ways and optimize store operations.
At Lowe's, we are always looking for ways to reimagine store operations and remove friction for our customers, said Seemantini Godbole, executive vice president and chief digital and information officer at Lowe's. With NVIDIA Omniverse, we're pulling data together in ways that have never been possible, giving our associates superpowers.
Augmented Reality Restocking and X-Ray Vision' With its interactive digital twin, Lowe's is exploring a variety of novel augmented reality use cases, including reconfiguring layouts, restocking support, real-time collaboration and what it calls X-ray vision.
Wearing a Magic Leap 2 AR headset, store associates can interact with the digital twin. This AR experience helps an associate compare what a store shelf should look like with what it actually looks like, and ensure it's stocked with the right products in the right configurations.
And this isn't just a single-player activity. Store associates on the ground can communicate and collaborate with centralized store planners via AR. For example, if a store associate notices an improvement that could be made to a proposed planogram for their store, they can flag it on the digital twin with an AR sticky note.
Lastly, a benefit of the digital twin and Magic Leap 2 headset is the ability to explore X-ray vision. Traditionally, a store associate might need to climb a ladder to scan or read small labels on cardboard boxes held in a store's top stock. With an AR headset and the digital twin, the associate could look up at a partially obscured cardboard box from ground level, and, thanks to computer vision and Lowe's inventory application programming interfaces, see what's inside via an AR overlay.
Store Data Visualization and Simulation Home-improvement retail is a tactile business. And when making decisions about how to create a new store display, a common way for retailers to see what works is to build a physical prototype, put it out into a brick-and-mortar store and examine how customers react.
With NVIDIA Omniverse and AI, Lowe's is exploring more efficient ways to approach this process.
Just as e-commerce sites gather analytics to optimize the customer shopping experience online, the digital twin enables new ways of viewing sales performance and customer traffic data to optimize the in-store experience. 3D heatmaps and visual indicators that show the physical distance of items frequently bought together can help associates put these objects near each other. Within a 100,000 square-foot location, for example, minimizing the number of steps needed to pick up an item is critical.
Using historical order and product location data, Lowe's can also use NVIDIA Omniverse to simulate what might happen when a store is set up differently. Using AI avatars created in Lowe's Innovation Labs, the retailer can simulate how far customers and associates might need to walk to pick up items that are often bought together.
NVIDIA Omniverse allows for hundreds of simulations to be run in a fraction of the time that it takes to build a physical store display, Godbole said.
Expanding Into the Metaverse Lowe's also announced today at NVIDIA GTC that it will soon make the over 600 photorealistic 3D product assets from its home-improvement library free for other Omniverse creators to use in their virtual worlds. All of these products will be available in the Universal Scene Description format on which Omniverse is built, and can be used in any metaverse created by developers using NVIDIA Omniverse Enterprise.
For Lowe's, the future of home improvement is one in which AI, digital twins and mixed reality play a part in the daily lives of its associates, Godbole said. With NVIDIA Omniverse, the retailer is taking steps to build this future - and there's a lot more to come as it tests new strategies.
Join a GTC panel discussion on Wednesday, Sept. 21, with Lowe's Innovation Labs VP Cheryl Friedman and Senior Director of Creative Technology Mason Sheffield, who will discuss how Lowe's is using AI and NVIDIA Omniverse to make the home-improvement retail experience even better.
Watch the GTC keynote on demand to see all of NVIDIA's latest announcements, and register free for the conference - running through Thursday, Sept. 22 - to explore how digital twins are transforming industries.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
29/10/2025
ESPN said it will produce animated telecasts for NFL, NHL, NBA and WNBA games across The Walt Disney Co. and ESPN platforms during the 2025-26 season under an a...
29/10/2025
WASHINGTON Despite the government shutdown, the Federal Communications Commission has passed, with some revisions, a previously announced Notice of Proposed Rul...
29/10/2025
29 10 2025 - Media release SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist
The 2025 Digital Originals shortlisted teams. Photo credit...
28/10/2025
ESPN Announces Monsters Funday Football', Its Latest Real-Time Animated Bro...
28/10/2025
SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPNThe Ole Miss alum is an operational force behind ESPN's extensive college-football catalo...
28/10/2025
Elevating the experience: AI and data take Ryder Cup to the next level By Joe OHalloran
Tuesday, October 28, 2025 - 10:25
Print This Story
NBC produced th...
28/10/2025
Conquering the Air (waves): Taking a close up look at the IBC Accelerator Priva...
28/10/2025
World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Actio...
28/10/2025
Dylan Southern and Benedict Cumberbatch at the premiere of The Thing with Feathers (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
28/10/2025
For three weeks in Lagos, Spotify's Greasy Tunes Caf pop-up brought the cit...
28/10/2025
Once a niche subculture, German rap has evolved into an influential cultural movement. Now, Spotify is giving the genre a new home with OFFCULT, a playlist dedi...
28/10/2025
Shane Delia's Malta serves up the Mediterranean this summer
28 October, 2025
Media releases
Feast on 9,000 years of culinary history Mondays from 24 No...
28/10/2025
SBS's global sporting festival continues with the FIVB Beach Volleyball Worl...
28/10/2025
Bilbao, October 28, 2025 - AgileTV, a leading technology solutions company for t...
28/10/2025
Disney, NBCUniversal, FOX, Paramount Each Achieve Double-Digit Monthly Growth
...
28/10/2025
CINCINNATI The E.W. Scripps Company has announced an agreement to sell WRTV, its local ABC-affiliated station in Indianapolis, to Circle City Broadcasting for $...
28/10/2025
Berklee College of Music and Berklee Valencia Named to Billboards 2025 Top Music...
28/10/2025
NEW YORK As AI usage continues to spike, a new study from IAB delves into an important aspect of how AI is transforming the advertising business with new data s...
28/10/2025
Charlie Jablonski, a broadcast tech pioneer who helped shape the modern era of Olympics television coverage, died Oct. 25 at his home in Lake George N.Y., the N...
28/10/2025
VIENNA, Austria Bitmovin has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insights into video playback. The so...
28/10/2025
LOS ANGELES LucidLink, the file streaming platform, has announced a Frame.io integration and expanded mobile capabilities at Adobe Max....
28/10/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that it has joined the Ama...
28/10/2025
Lightware, an industry leader in connectivity and signal management solutions, has announced a major update to its Taurus
platform, which now delivers flawless...
28/10/2025
Following a successful mid-September International Broadcasting Convention in Amsterdam, Hiltron Communications will promote its full range of satellite communi...
28/10/2025
Open Broadcast Systems has chosen MC&S (Media Consulting & Services) as a reseller to help strengthen its presence in France.
With over twenty years of experi...
28/10/2025
Bitmovin, leading provider of video streaming solutions, has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insi...
28/10/2025
Ease Live, the leader in interactive TV technology, today announced the successful launch of interactive graphical overlays for UEFA Champions League matches fo...
28/10/2025
LucidLink, the file streaming platform, today at Adobe MAX announced a Frame.io integration and expanded mobile capabilities, streamlining collaboration and hel...
28/10/2025
ATLANTA Gray Media has promoted Nick Hasenecz to general manager of WNDU, its NBC affiliate in the South Bend-Elkhart, Ind., market....
28/10/2025
Applications Open for Berklee Fenway Neighborhood Improvement Grant Boston nonprofits can apply by December 12 for funding to support community projects that ...
28/10/2025
Governments everywhere are racing to harness the power of AI - but legacy infras...
28/10/2025
AI is moving from the digital world into the physical one. Across factory floors...
28/10/2025
NVIDIA is delivering the telecom industry a major boost in open-source software for building AI-native 5G and 6G networks.
NVIDIA Aerial software will soon be ...
28/10/2025
The race to bottle a star now runs on AI.
NVIDIA, General Atomics and a team of international partners have built a high-fidelity, AI-enabled digital twin for ...
28/10/2025
Along the Pacific Ocean in Monterey, California, the Naval Postgraduate School (...
28/10/2025
To democratize access to AI technology nationwide, AI education and deployment c...
28/10/2025
Leading technology companies in aerospace and automotive are accelerating their ...
28/10/2025
28 Oct 2025
VEON's JazzCash Wins Silver Award for Innovation in Lending at ...
28/10/2025
Guests include Wayne Rooney, Maya Jama, Dame Laura Kenny, Chloe Kelly, Chris McC...
28/10/2025
The two-hour special, recorded live from the iconic Dolby Theatre in LA, will ai...
28/10/2025
Eutelsat upgrades teleports with Rohde & Schwarz satellite uplink amplifiers High efficiency and resilient Ku-band amplifiers for excellent RF performance
...
28/10/2025
These appointments come at a pivotal time for ABC, as the organisation continues to evolve to meet the changing needs of a digital-first media ecosystem. The ne...
28/10/2025
Scripps Research awarded $4 million to advance platform for neurodevelopmental disorders The California Institute for Regenerative Medicine (CIRM) grant support...
27/10/2025
You can touch this: Haptics becoming central to the virtual live experience By Adrian Pennington
Friday, October 24, 2025 - 09:12
Print This Story
The vid...
27/10/2025
A tale of two trailers: France's Stop & Go doubles up with its new hybrid tr...
27/10/2025
Pro Padel League Stages City's Cup Finals Inside NYC's Hammerstein Ballr...
27/10/2025
World Series 2025: Sportsnet Delivers Made-in-Canada' Moment for a Nation U...
27/10/2025
ESPN Extends Partnership With Sony's Beyond Sports To Expand Animated Altern...
With tens of millions of weekly transactions across its more than 2,000 stores, Lowe's helps customers achieve their home-improvement goals. Now, the Fortune 50 retailer is experimenting with high-tech methods to elevate both the associate and customer experience.
