IBC 06: Ericon Sets Out TV as a Service Vision

At IBC on Stand 1.D61 Ericsson will showcase how its new solutions, launches and innovation concepts underpin its TV as a Service' vision which creates opportunity for customers to continually transform television and delight viewers across the continually evolving and complex media landscape.

For many years Ericsson has identified and addressed industry trends and succeeded in answering the most challenging needs of its pioneering customers. At IBC 2016 the company will continue this fresh thinking approach by making Ultra HD a reality, simplifying the adoption of virtualization and cloud strategies and fulfilling the insatiable appetite of consumers for content on their terms.

Ericsson will show how its focus on analytics and data science is opening up a wealth of personalization opportunities; how its mobile-first capabilities and leadership in 5G is steering the consumer shift to 360 mobility. The company will also demonstrate adoption of modular and micro service-based software architectures by creating dynamic platforms of software-defined applications for its customers to deploy and scale for any scenario.

On display on the Ericsson booth will be a wide array of solutions and services that include:

Media Enrichment to enhance content value

Access services including the world's first latency-free live captioning service

Content Discovery services featuring the industry's richest and deepest datasets

Media Processing for high quality immersive consumption

MediaFirst Video Processing - virtualization in content exchange, distribution and software defined live UHD encoding to the home

End-to-end UHD 4K and HDR ecosystem ready to deploy with live broadcast demos

Media Management Services - featuring an interactive overview of Ericsson media management capabilities and updates to the cloud media processing platform

Targeted Advertising - forward thinking demonstration showing how Ericsson sees the transformation in TV Advertising, with targeted insertion, personalization, ad replacement and programmatic selling

Media Publishing reliably creating hundreds of TV channels and serving millions of subscribers

MediaFirst Cloud TV Platform, a software-defined, media-optimized platform for the creation, management and delivery of next generation Pay TV

Next-generation playout solutions including virtualization elements to power the most demanding brands

Media Delivery that seamlessly addresses hybrid and all IP networks

MediaFirst Video Delivery - interactive applications demonstrating the impact of media delivery products on resulting video streams

Latest from Ericsson Unified Delivery Network - disruptive ubiquitous content delivery ecosystem to aggregate service provider capability on a global scale

Leadership in 5G impact on video with next-generation, intelligent video-centric networks capable of delivering UHD videos across multiple devices and locations

Ericsson will present thought leadership on a broad range of industry topics throughout the IBC conference. Full details can be found here.

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