Wanda Cinema Line Announces Long Term Strategic Partnership with AAM

The partnership will see AAM serving as a primary technology partner to Wanda with the aim of creating efficiencies, increasing revenues and improving customer experience across all of Wanda's cinema operations. The partnership covers both existing business and future developments.

John Aalbers, Chief Executive Officer of Arts Alliance Media commented I am delighted to announce this wide-ranging, strategic partnership with Wanda Cinema Line. The initial deal represents one of the most significant in cinema software history. What is even more exciting is that Wanda is a global player with big ambitions and we, at Arts Alliance Media, are going to be right there with them making it happen. Being able to work with such a visionary and strategic partner is very exciting, as it will help keep both companies at the forefront of innovation in the rapidly changing cinema industry for years to come.

John Zeng (Zeng Mao Jun), Chief Executive Officer of Wanda Cinema Line added We were very impressed with how technologically advanced AAM's solutions are, as well as their understanding and vision of the future trends in cinema. For those reasons we are very pleased to announce our strategic partnership. We are confident that working closely with AAM will provide Wanda with the most innovative and ingenious solutions to help take Wanda's cinemas to a new level of customer experience.

The announcement was made at the CineAsia trade show in Hong Kong, where Arts Alliance Media are showcasing the latest in cinema software including the Screenwriter Theatre Management System (TMS); circuit management system Producer; Network Operations Centre (NOC) software Lifeguard and advertising management software AdFuser.

Screenwriter manages all content and scheduling across screens at an individual site level, automating many tasks which were previously time-consuming and inaccurate. This allows staff to spend less time in the projection booth and more time on customer-facing activities. Screenwriter also proactively alerts users to any upcoming problems, such as missing content or KDMs, in time to fix them and avoid losing shows.

AAM's Lifeguard software is specifically designed to power NOCs which monitor and maintain digital cinema screens. Lifeguard continuously monitors all hardware across a circuit from one central place, providing alerts to any exceptions which may threaten shows. Designed to work seamlessly across multiple different equipment brands, Lifeguard enables faults to be fixed faster and often remotely, reducing down time and expensive maintenance visits. Powerful reporting allows the NOC to see detailed information on each piece of equipment from each site, no matter how remote.

As well as reducing costs and increasing efficiency across the circuit, AAM software increases revenue generation by managing cinema advertising with AdFuser. AdFuser provides fine-grained ad targeting to specific audience demographics, shows, or titles, along with centralising the advertising delivery process. Playlists are built automatically according to defined targeting rules and delivered from head office direct to the right screens, saving time and increasing accuracy.

Arts Alliance Media will be at Booth #105 at CineAsia from 9th - 11th December.

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