First 4DX cinema in Gauteng to launch is Spring

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First 4DX cinema in Gauteng to launch this Spring --

Wed, 13 Jul 2016 10:17

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Nu Metro Cinemas has confirmed that Gauteng s first 4DX cinema will open its doors to the public at the newly revamped Nu Metro Hyde Park in September. This news follows the overwhelming success of Africa s first ever 4DX cinemas at Nu Metro V&A Waterfront (Cape Town) and The Pavilion (Durban). Strong public demand will now be answered with the launch of this one-of-a-kind, multi-dimensional cinema experience in Johannesburg.

Nu Metro Cinemas signed an agreement with CJ 4DPLEX, creator of 4DX, last year the world s first 4D cinema technology for feature films: a partnership that for the first time brings 4DX to African cinemas. 4DX, which uses motion, vibration, water, wind, lightning, scents, and more to provide moviegoers with a truly awesome movie experience, has been expanding at a fast pace globally.

An extensive upgrade and renovation process is currently underway at our Hyde Park cineplex. This much-anticipated overhaul will bring the cinemas at this prestigious Johannesburg location in line with our top-end offering at the acclaimed, upper-class Hyde Park Corner shopping centre. Apart from adding multiple Scene VIP cinemas and lounges South Africa s first ever Scene VIP cineplex - all cinemas equipment will be upgraded to the latest world-class sound, projection and screen technology. Luxurious recliner seating, newly styled interior d cor, carpeted flooring and refreshed space design also form part of the plans for Nu Metro Hyde Park. The cinemas and lounges will be licensed, along with a la carte food menus and all the other premium Scene VIP offerings. And, now, 4DX has also been added to the mix, explains Nu Metro Cinemas GM, Nitesh Matai.

Nu Metro s head of technical was sent to Seoul for three weeks last year to specifically train for certified status to manage the installation of 4DX technology locally. A current cinema at Nu Metro Hyde Park is being converted to 4DX. The introduction of 4DX at Nu Metro Hyde Park forms part of the overall renovation project in process at this cinema complex. Apart from world-class 2D, 3D and Scene VIP facilities - Hyde Park moviegoers can now also join the 4DX revolution.

It fits our commitment to supplying customers with a fully immersive cinema experience, utilising the best, most up-to-date world-class technology, states Matai. 4DX fulfills those expectations as the new 4DX cinemas involve all five senses for consumers to enjoy a cinema outing like nothing else they ve seen, heard, or felt before.

The films screened in 4DX are projected in HD/2D and Digital 3D on a silver curved wall-to-wall screen. Its audio system is being upgraded to a Dolby CP750 with 7.1 full surround sound. The Barco projector used in the cinema will now also use an upgraded lamp for brighter picture in both 2D and 3D.

We are installing a complete new steel floor structure in the 4DX cinema to be able to handle the 0.3G-force the unit moves with; as well as water, air and scent lines. The complete system uses 24 computers (one in each of the 21 seat pods, motion PC, monitor PC and screen server). The force utilises Servo motors and transducers, and not hydraulics, making the movement much smoother and more active. Following Cape Town and Durban, Johannesburg is now also in for a total new way of watching movies, explains van Staden.

For more information visit the Nu Metro website.

For more information visit the CJ 4DPLEX website.

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