NEW YORK Despite the boost provided by massive viewing of the Super Bowl on Feb. 9, a new report from Nielsen's The Gauge shows that streaming increased its share of total TV viewing to a record 43.% in February. That propelled streaming to less than one share point away from the 44.4% share of viewing held by traditional broadcast and cable TV.
Streaming's TV Viewing Share Hits Record 43.5% in Feb.
19/03/2025
NEW YORK Despite the boost provided by massive viewing of the Super Bowl on Feb. 9, a new report from Nielsen's The Gauge shows that streaming increased its share of total TV viewing to a record 43.% in February. That propelled streaming to less than one share point away from the 44.4% share of viewing held by traditional broadcast and cable TV.
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