
Lottery returns to touch the heart in your spot of the Christmas Gordo El spot se ha rodado bajo la batuta de Santiago Zannou y la producci n de RCR Films en el municipio asturiano de Villaviciosa y su parroquia de apenas trescientos habitantes, Tazones.
Loter a y Apuestas del Estado vuelve a tocar el coraz n con el claim de la ilusi n de compartir el Premio Gordo en su nueva campa a de Navidad.
En esta ocasi n presenta a Carmina, una maestra jubilada, que confundida cree ser la ganadora del Gordo un d a antes del sorteo. Lejos de sacarla de su confusi n todo un pueblo se vuelca en un emotivo homenaje.
El spot 21 de diciembre se ha rodado bajo la batuta de Santiago Zannou, a quien Loter as ya encarg el galardonado y viral spot que presentaba en 2014 a un grupo de amigos reunidos en el bar de Antonio. La productora RCR Films se ha encargado del rodaje contando con la direcci n general creativa de Juan Garc a Escudero.
Para este nuevo trabajo, el director ganador de un Goya (El truco del manco) ha rodado en el municipio asturiano de Villaviciosa y su parroquia de apenas trescientos habitantes, Tazones, con la participaci n de m s de trescientos extras y figurantes durante los diez d as que dur la grabaci n.
La agencia Leo Burnett Iberia pretend a convertir las localizaciones del anuncio en otro personaje m s de la historia por lo que la b squeda del lugar precis llev semanas de trabajo. Finalmente las calles de Villaviciosa y Tazones se entremezclan en el spot como si fuera un nico municipio con alma propia y en el que la fotograf a y la ambientaci n crean un clima nost lgico que lleva al espectador al borde la l grima.
El presupuesto de este nuevo spot de Loter as es de 3,6 millones, cantidad de la que una gran parte ir exclusivamente al apartado de promoci n y comunicaci n en televisi n, gr fica, v a p blica y radio. Leo Burnett ha desarrollado versiones del spot, desde 4,45 minutos (que solo estar disponible online), hasta la versi n de 3,30 minutos que se emitir en televisi n, as como tr ilers de 60 y 30 segundos.
Tambi n se podr interactuar con la historia mediante un sitio web especial.
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