MLB Network, Major League Baseball's 24/7 cable TV network, will install Grass Valley's GV STRATUS nonlinear media production tools into its production center, which distributes baseball content to approximately 70 million homes. In a highly competitive bidding process, Grass Valley was selected by MLB Network to help the network maximize efficiencies and streamline workflows. Grass Valley has worked with MLB Network since its launch in 2009 and has already installed multiple Grass Valley K2 HD media servers and most recently in 2012, a second Kayenne Video Production Center switcher. The project is expected to be complete in 2014.
Maximizing time and resource efficiencies is crucial to the smooth running of a network which airs 24/7, said Tab Butler, MLB Network's Director of Media Management and Post Production. With GV STRATUS, we couple optimizing our production processes to a higher level while reducing our CapEx.
MLB Network will take advantage of Grass Valley's flexible approach to pricing by paying a yearly fee for GV STRATUS. This reflects a growing movement in the broadcast industry for vendors to offer a range of options for CapEx and OpEx models. In a recent industry report, Joe Zaller, president of Devoncroft Partners, commented: People want to move that from CapEx to OpEx-centric model. They dont really want to own technology if they dont have to. They want to scale up and down whenever required
MLB Network ingests 5,200 hours of content each week. GV STRATUS will form a crucial part of this production chain, offering a versatile software-based platform for nonlinear media production. GV STRATUS supports a variety of processes including ingest, editing, content aggregation, logging, transfer and playout. The nonlinear tools of the solution can be adapted in countless combinations, allowing GV STRATUS to be tailored to specific functional roles within studio production; ideal for a company on the scale of MLB Network. Additionally, MLB Network's DIAMOND asset management system will be integrated into the K2 Summit servers as well as GV STRATUS to provide enterprise-wide control and management of productions. Finally, GV STRATUS is coupled with enterprise-level storage furnished by the customer, making it a tool that could be used in many unique installations.
Grass Valley continues to innovate and develop with GV STRATUS. Most recently it has updated the solution to include support for delivery of content to second-screen and multiscreen distribution platforms, tagging of content on the fly, and integration with the GV Edge Integrated Playout System to enable the segmentation of content for promo and commercial insertion.
Returning customers like MLB Network prove that Grass Valley solutions are number one in the market, said Tim Thorsteinson, President and CEO of Grass Valley Grass Valley. We are raising the bar technologically, and also offering fresh business models to our customers so that economic restraints don't hinder creative output. We look forward to continuing our work with MLB Network to give baseball fans the peerless coverage they expect.
Grass Valley professional project managers, services engineers and trainers will be involved throughout the project, providing systems integration, training, and ensuring an overall seamless transition to the new solution.
Grass Valley will be exhibiting at IBC in Amsterdam, Sept 13th - 17th, 2013 on stand #1.D11, Hall 1.
About Grass Valley
Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy awards for technology innovation, Grass Valley's product portfolio-from image acquisition to playout-offers a complete end-to-end workflow of flexible, future-proofed solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley's next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered Hillsboro, OR, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.
For information about Grass Valley solutions and services, please visit http://www.grassvalley.com.
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MLB Network, Major League Baseball's 24/7 cable TV network, will install Grass Valley's GV STRATUS nonlinear media production tools into its production center, which distributes baseball content to approximately 70 million homes. In a highly competitive bidding process, Grass Valley was selected by MLB Network to help the network maximize efficiencies and streamline workflows. Grass Valley has worked with MLB Network since its launch in 2009 and has already installed multiple Grass Valley K2 HD media servers and most recently in 2012, a second Kayenne Video Production Center switcher. The project is expected to be complete in 2014.
