
Sequoia group attend NATPE 2014 with an eye toward Latin America Acudir al mercado audiovisual que tendr lugar del 27 al 29 de enero en Miami con un cat logo de 400 t tulos y alrededor de 3000 horas de footage para su explotaci n.
Sequoia group acude este lunes a NATPE 2014, la popular feria de formatos y contenidos televisivos que se celebra en Miami, con un amplio cat logo de productos y una intenci n clara: demostrar su desembarco internacional con Am rica Latina como primera escala.
Con cinco a os de historia, 2014 es el a o de expansi n internacional de Grupo Secuoya con un claro foco: Latinoam rica.
Las conexiones culturales, la cercan a geogr fica, el crecimiento sostenido de varios pa ses latinoamericanos, as como la situaci n de Espa a (mercado en proceso de reconversi n) hacen que sea una evoluci n natural.
El Grupo Secuoya ya ha establecido contactos en Per , Mexico, Colombia, Chile y Portugal y estar operativo desde este cuatrimestre en Per teniendo previsto el lanzamiento en los otros pa ses a lo largo del a o.
El grupo exportar el modelo con el que se ha posicionado en Espa a (que abarca toda la cadena de valor de la producci n audiovisual), con un modelo de participaci n en productoras locales desde donde dotar producci n de contenidos, servicios o comunicaci n.
Con los recursos necesarios, que cuentan con la integraci n en el capital del fondo de inversi n N+1Mercapital, Secuoya es una alternativa' para estrechar lazos con compa as de tama o medio y posicionadas, y otras a las que les puedan aportar experiencia en otras l neas de negocio.
Para la empresa, los contenidos son un instrumento para, desde all , atender otras necesidades, como servicios, nuevos modelos de negocio, distribuci n internacional y nacional.
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