ProSiebenSat.1 Acquires E-Commerce Marketer Kairion
Kairion aggregates media and data of over 80 online shops
Company complements Advertising Platform Solutions' ad-tech portfolio
Unterf hring/Frankfurt am Main, January 4th, 2018 - ProSiebenSat.1 Media SE continues to strengthen its activities in the ad-tech sector and is acquiring the e-commerce marketer Kairion from Cocomore AG. The company aggregates the advertising environments and data of over 80 online shops, an activity known as retail media. Advertisers can tailor and target their messages to what the shoppers are actually interested in buying. The company, with headquarters in Frankfurt, will be part of Advertising Platform Solutions, where ProSiebenSat.1 bundles all of its ad-tech activities.
Kairion offers advertising customers the opportunity to place adverts in the combined advertising space of the participating retailers. The advertisers benefit from the fact that their messages are shown at the precise moment when consumers have already signaled an intention in making a purchase. Kairion makes this possible with real-time targeting toward this interest. In addition, Kairion allows TV branding campaigns to be extended seamlessly into retail.
Kairion is a leader in the healthcare segment in particular, capitalizing on around 30 million shop visits to participating e-commerce platforms in the FMCG, consumer electronics and petcare sectors.
Dr. Jens Mittnacht, Managing Director of Advertising Platform Solutions:
Kairion combines the ability to appeal to precise target groups with a high level of data expertise, thus offering high reach for digital advertising offers and valuable target-group insights, for example regarding specific buying interests. Going forward, this will also be of benefit to our future technology of Addressable TV, allowing us to offer our advertising partners a modulation of their campaigns that is more targeted and thus more efficient.
Vikrant Agrawal, Managing Director of Kairion:
Together with ProSiebenSat.1 Group, Kairion now offers advertising customers the ability to directly extend branding campaigns to online retail. We are delighted that this will also make Kairion of interest to more major retailers from every sector.
By acquiring Kairion, ProSiebenSat.1 is not only stepping up its involvement in the ad-tech sector, but also in online and offline retail: With marktguru, for example, the Company offers brick-and-mortar retailers a corresponding platform for accompanying consumers right up to PoS. This is complemented by Kairion, which provides the same opportunity on e-commerce platforms. In fall 2017, ProSiebenSat.1 Group also agreed a data partnership with Retail Media Group (RMG) in order to offer more precise targeting products on the basis of pseudonymized customer data from RMG's retail partner network (including MediaMarkt, Saturn, real and Thalia).
Besides Kairion, ProSiebenSat.1's investments and activities in the ad-tech sector, which it bundles at Advertising Platform Solutions, include the German ad-tech holding company Virtual Minds, the video advertising network SMARTSTREAM.TV, the content marketplace glomex and - subject to review by antitrust authorities - the influencer marketing platform buzzbird and the social advertising company esome. The Group is also steadily advancing the internationalization of the sector, for instance via the European joint venture EBX.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
ProSiebenSat.1 Acquires E-Commerce Marketer Kairion
