
Back to All News
The Electric State' Brings Cosmo and The Billbots to Life for a One-of-a-Kind Worldwide Tour
Entertainment
14 March 2025
GlobalAustraliaItalySpainUnited StatesUnited Kingdom
Link copied to clipboard
In The Electric State, now streaming on Netflix, the life of the film's main character, Michelle (Millie Bobby Brown) is upended when she's visited by Cosmo, a sweet, mysterious robot who appears to be controlled by Christopher - Michelle's genius younger brother whom she thought was dead. Determined to find the beloved sibling she thought she had lost, Michelle sets out across the American southwest with Cosmo and soon finds herself reluctantly joining forces with Keats (Chris Pratt), a low-rent smuggler, and his wisecracking robot sidekick, Herman (voiced by Anthony Mackie).
So to celebrate the March 14th debut of the Anthony and Joe Russo film, we brought Cosmo and more of the film's central robots to life for a one-of-a-kind worldwide robot tour.
Created in partnership with the Robotics & Mechanisms Laboratory at UCLA's Samueli School of Engineering, Cosmo is a child-like robot inspired by nostalgic 90's cartoons and toys with a happy and optimistic personality and a full range of motion in his head, fingers, arms and legs. A little more about Cosmo:
His main controller (brain) software is approximately 100,000 lines of C++ code.
Utilizing its custom-developed wireless controller which uses sub-GHz frequencies, Cosmo can be controlled from a distance of 1 km (0.6 miles) away as it is resilient to interference and obstructions.
(Go behind the scenes of the creation of Cosmo here.)
For the Billbots, which in the film represents two robots named Bert and Louise, we partnered with technology and creative firm VTProDesign.
In the film, the Billbots break the fourth wall, connecting the film to cultural moments and serving as walking, talking billboards with sarcastic personalities (and a lot of opinions on humans!). During their public appearances, they brought the same spirit of communicating via voice and text on their screens. (They also have full LED capabilities and can play video and custom graphics - and yes, they can be used as billboards). A little more about the Billbots:
They have full walking capabilities, stand at around 6 feet tall and each weigh 750 pounds.
They are battery-operated with wireless controls for movements and messaging.
Each Billbot has approximately 100 pounds more aluminum than a Tesla Model S and equal the combined torque of a 2025 Nissan Leaf.
Built from nearly 44,000 feet of 3D printer filament - which is roughly 120 football fields in length.
The Billbots in London in front of Big Ben.
Both Kid Cosmo and the Billbots kicked off The Electric State global tour with a trip to New York to make their TV debut on the Today show, followed by a panel at New York Comic-Con with the stars and directors to debut the film's teaser trailer.
From there, the bots landed in London for an in-the-wild activation outside of Big Ben and a panel at MCM Comic Con with cast member Stanley Tucci, the Russo Brothers - and yes, Cosmo. Lucca Con and Games in Italy rounded out the first European leg as the Billbots and Cosmo interacted with attendees - fully programmed to speak in Italian (and any other local language around the world).
The crew made their way back to the States for an event hosted by Cosmo and the Billbots at AGBO's state-of-the-art production facilities in downtown Los Angeles, where influencers from around the world made custom content with the robots directed by none other than the Russo brothers.
Other stateside appearances included serving as line judges and spectators for ESPN's Pickleball Slam 3 Championship - a nod to participant Andre Agassi's cameo in the film, the Russo brothers' handprint ceremony outside the TCL Chinese Theatres in Hollywood, and the film's world premiere at the nearby Egyptian Theatre.
Cosmo, left, and the Billbots, right, at the Los Angeles premiere. (Left photo credit: Matt Winkelmeyer/Getty Images for Netflix) (Right photo credit: Roger Kisby/Getty Images for Netflix)
Cosmo made one more trip to Europe to attend the film's press conference and premiere in Madrid. After the press conference, he was joined by Emilio, a well-known Spanish robot toy from the 90s who served as Spanish robot ambassador, welcoming Cosmo and showing him around Madrid.
Later that evening at the Madrid premiere, there was a special robot camera on the carpet to capture Cosmo's view of the action and guests had the opportunity to take photos with Cosmo and other props from the film.
Left: Cosmo appears with Anthony Russo, Chris Pratt, Millie Bobby Brown and Anthony Russo at a press conference in Madrid. Right: Anthony and Joe Russo pictured with Cosmo, center, at the Madrid premiere. (Both photos credit: Sharon Lopez/Netflix)
Cosmo made one more trip to London for a special screening of the film held at the iconic Battersea Power Station. Screening attendees enjoyed photo opportunities with him and other Electric State-themed activities before the film started.
Going into The Electric State's debut weekend, the Billbots traveled to Australia for a multi-day sightseeing tour including visits to Sydney Harbor and the famous Luna Park amusement park (where they shared even more of their strong opinions on humans), a TV appearance on TODAY and a fan meet-and-greet at Manly Beach.
The Billbots at Luna Park in Sydney.
The Billbots pose for photos with fans at Luna Park.
For more about The Electric State, check out Tudum's everything you need to know guide to the film and ending explainer. Click here to listen to the behind-the-scenes podcast and click here to learn more about the upcoming prequel mobile game centered on, you guessed it, Cosmo.
North America Stories
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision has announced a new multi-year distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
25/11/2025
FREMONT, Calif. Blackmagic Design said the Associated Press has completed the transition of its global video-editing platform to DaVinci Resolve Studio....
25/11/2025
Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...
25/11/2025
NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...
25/11/2025
SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...
25/11/2025
Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...
25/11/2025
Black Forest Labs - the frontier AI research lab developing visual generative AI models - today released the FLUX.2 family of state-of-the-art image generation ...
24/11/2025
HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainm...
24/11/2025
2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Ind...
24/11/2025
SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NF...
24/11/2025
Case Study: YES Network Streamlines Broadcast Operations with Beam DynamicsBy SVG Staff
Monday, November 24, 2025 - 11:18 am
Print This Story | Subscribe
...
24/11/2025
Platinum White Paper: More of Everything: How Broadcasters are Changing Their Ap...
24/11/2025
Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Wor...
24/11/2025
SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Aucti...
24/11/2025
SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferati...
24/11/2025
The L3Harris next-generation imager for NOAA's GeoXO satellite system will c...
24/11/2025
Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in coll...
24/11/2025
Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, w...
24/11/2025
ROCHESTER, N.Y. Sinclair said it has elevated Sean LaRose, director of sales at WUHF and partner station WHAM here, to vice president and general manager, effec...
24/11/2025
Back to All News
Chaos and Connection: Meet the Unfiltered Cast of Reality Dati...
24/11/2025
Editor's note: This post is part of the AI On blog series, which explores the latest techniques and real-world applications of agentic AI, chatbots and copi...
22/11/2025
The deadline for entries for the 2025 Best in Market Awards has been extended to 23:59 PST on November 28, 2025....
22/11/2025
Clear-Com announced the upcoming launch of its 4-Channel HelixNet beltpack, a next-generation advancement of its widely used 2-channel model. The new beltpack...