JERICO, N.Y. As media companies worry about the possibility of an upcoming recession and the problems that might create for their ad revenue in 2023, a new survey from PCH Consumer Insights highlights another major threat to the media ecosystem the problem of cost conscious consumers canceling subscriptions.
Churn: Nine in Ten Media Subs Thinking of Canceling
02/02/2023
JERICO, N.Y. As media companies worry about the possibility of an upcoming recession and the problems that might create for their ad revenue in 2023, a new survey from PCH Consumer Insights highlights another major threat to the media ecosystem the problem of cost conscious consumers canceling subscriptions.
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