MANCHESTER CITY ANNOUNCES RENEWAL OF PARTNERSHIP WITH ACRONIS

ManchesterCity has announced a renewal of its partnership with Acronis, a global leader in cyber protection, which will see the technology industry leader continue as the Club's Official Cyber Protection Partner.

The club also welcome Ingram Micro as the #TeamUp partner in the relationship - an initiative byAcronisopen to all service providers looking for innovative ways to grow their business and tap into the exciting world of sports marketing.

The club uses AcronisCyber Protect, an innovative Machine Intelligence (MI) enhanced solution that integrates data protection with cybersecurity, reduces the impact of cyberattacks, and helps avoid downtime. This technology combines automation and integration, ensuring the prevention, detection, response, recovery, and analysis needed to safeguard all workloads while streamlining protection efforts. Throughout the partnership, the Club andAcronishave worked together ona number ofengaging content activations for fans around the globe.

GregSwimer, Chief Information and Technology Officer atCityFootball Group,said: ManchesterCityhas an ever increasing amount of data that helps drive our critical operations, both on the pitch and off it. This data needs protecting, and we have been delighted to work withAcronisto help us to do since 2018. We look forward to collaborating withAcronisas the partnership continues to progress.

Acronishas been a proud partner ofManchesterCitysince 2018 - a relationship we continue to build and add benefits to for both our partners and customers. In this renewal,Acroniswill helpManchesterCitysignificantly optimise its datamanagement with support and protection from ransomware contributing to efficient business operations. In the fast-paced world of sports today, we are thrilled to welcome Ingram Micro to the partnership thisyear, andknow each party will bring intensity to the partnership on and off the field, said RonanMcCurtin, VP of Europe,Acronis.

As part of the renewal andAcronis' #TeamUp programme for service providers,Ingram Micro, the UK's largest cloud growth enabler of technology solutions - who supportsAcronisacross a variety of their sports partnerships - will receive a range of sports marketing rights to develop powerful campaigns promotingAcronis' cyber protection services.

OvidiuGherghel, Director Cloud & Cyber Security, UK&I at Ingram Micro, said: At Ingram Micro we are eager to push boundaries and see technology enable the world to accomplish more. The rapid advancement of technology in sport is not only revolutionising the spectator experience, but also advancing the strategy and accuracy of the game, pushing athletes further than they have ever been. We are incredibly proud to have teamed up withAcronis, as we continue to tear down barriers and deliver technology solutions toManchesterCity.

Through sports partnerships,Acronisenjoys a wide range of sports marketing benefits, used for the development of powerful marketing campaigns and offering unique experiences toAcronispartners and customers.

LINK:	https://www.kitplus.com/news/MANCHESTER_CITY_ANNOUNCES_RENEWAL_OF_PART...
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