Sony Pixel Power calrec Sony

Elite Multimedia takes the show online in a Virtual Event Production Studio

04/07/2020

Elite Multimedia takes the show online in a Virtual Event Production Studio posted: 04/07/2020

Nashville-based production provider adapts to the challenges created by social distancing guidelines and mandated lockdowns to stay connected with a worldwide audience

The live production industry is an energetic and fast-paced world that often requires detailed preparation with the ability to adapt to the environment around you. Such was the case in early 2020 when the production industry around the world came to an abrupt halt due to the lockdowns mandated to combat the COVID-19 pandemic. Now needing to adapt to the unique challenges of how to produce a live event in conjunction with social distancing, the design team at Elite Multimedia Productions launched a new Virtual Event Production Studio directly from their headquarters in Nashville, Tennessee.

Our owner Jeremy Byrd had kicked around the idea a while ago, so as we started to build-out our demo room with LED video, we decided to add in some of our lighting inventory as well, began Kenny Mason, Production Manager Elite Multimedia Productions. Once the shutdown's happened, we saw that live streaming was going to be a vital component to keeping the production industry going and we needed to find a way to take advantage of that. Since we already had this new demo room with production gear ready, it was a natural progression to transform the space into a virtual production studio.

As the team at Elite Multimedia got busy creating the new studio, their production expertise and extensive inventory would prove to be valuable assets. Understanding exactly how the infrastructure of a high-quality production studio should be built, they were able to create an engaging and robust design environment.

When we came back to the office after the stay-home restrictions were lifted, we really hit the ground running, continued Mason. In the room, we now have an upstage 2.8mm LED video wall along with some decking that's wrapped in EPIX LED lighting strips. On the backend, we have our 3ME switcher that's running multiple PTZ cameras due to social distancing guidelines. We then have a monitor position for the band as well as a broadcast mix position, and we are using multiple set-ups throughout our headquarters to create control room locations. In all of these positions, there is a program feed with audio, plus we have the ability to multi-track in case the artists would like to take audio from the live stream for mix down.

Ready to put the studio to use, Elite Multimedia Productions began speaking with their clientele about the possibilities of creating virtual events. Knowing that the music industry has often relied upon the power of social media to highlight their newer artists, Mason knew they only needed to find the right partner to showcase the new design.

In the last few years, we have started seeing more and more music artists using social media platforms to back away from the traditional system of how they get discovered, and this type of production studio gives them a direct route to take their online presence one step further, added Mason. Even when the full live event industry is safely able to open back up, a lot of newer artists will still be able to use something like this to grow their fanbase which can then lead to selecting the right touring gear when it's time to hit the road.

Headquartered in Nashville, the music industry is not only prevalent in the area, it's a way of life. Using their vast array of contacts, it didn't take Elite Multimedia long to find a great opportunity for an event collaboration and the studio launch.

Over the last 9-10 months, we have really been pushing the press and the social media for two of our newer artists, Eric Burgett and Seth Cook, and the plan for 2020 was to be releasing a new song for each artist every six to eight weeks, began Matt McClure, Owner and President, Bow to Stern Group. We had also been stacking up appearance dates to really geo-target the markets we wanted to play. Between the two artists, we had about 40 dates set up with more coming in, but then the hammer fell, and the Covid-19 pandemic caused us to lose everything. Our focus at that point became to look at this as an opportunity to build even more content and have everything completely ready for when we could play live shows again.

Looking for the opportunities that might allow them to accomplish their reassessed plan for 2020, McClure spoke with Mason whom he has known for many years. As Mason began to explain the possibilities for showcasing both artists in virtual environment design, McClure was confident it would be an ideal opportunity and agreed to take part.

Kenny Mason is a good friend of ours and when he reached out about the new studio space being put together, he asked if we might want to be the first to go, added McClure. It was really an opportunity I couldn't pass up because I know Kenny's professionalism and the passion that he has for creating quality productions. You always want to work with people like that, and for us with newer artists, this would give us a high-quality production environment to really showcase their talent.

With everyone on board and eager to go live, the production professionals at Elite Multimedia were once again able to do what they do best. Excited to be back in a full production environment, the design collaboration was able to create a unique and engaging experience for both the online viewers and the artists.

Each artist played with 3 band members and we worked with Kenny to find a way to best approach this for a virtual audience, added McClure. One of the things we brainstormed was to make it a continuous stream, so we had multiple cameras showing different visuals that really helped the viewers understand this
LINK: https://www.live-production.tv/news/products/elite-multimedia-takes-sh...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

23/04/2026

NAB Honors Rob Lowe and John Tesh With Hall of Fame Induction

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

Roku, Samsung Dominate CTV Platform Market in U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

G&D and VuWall Strengthen International Sales Team

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

The 2026 NAB Show Reports More than 58,000 Attendees

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

SmallHD Monitor Overlay License for Hi-5 and Hi-5 SX deli...

Partnership between ARRI and SmallHD brings new Hi-5 license Configurable monitor overlays adapt to individual working styles Supported by SmallHD monitors ru...

23/04/2026

Jeff Cronenweth ASC Sheds Light on Tron Ares with Astera

Lighting Master Cronenweth ASC brings a unique look to each grid world with the help of Astera Jeff Cronenweth on the set of Disney's TRON: ARES. Photo by...

23/04/2026

ZEISS Supreme Primes Shine in Star-Driven Short Dr Sam

DP Chloe Smolkin ( The Late Show, Kidz Bop ) joins director Danielle Beckmann and writer/actor Raji Ahsan behind the camera for the heartfelt short comedy Dr...

23/04/2026

Apply now to join the 2026 Producer Delegation to TIFF: The Market

Apply now to join the 2026 Producer Delegation to TIFF: The Market 23 April 2026 Screen Australia, in partnership with Ontario Creates, has opened application...

22/04/2026

Live From NAB 2026: Solid State Logics Berny Carpenter on Expanding System T With Virtual DSP, Cloud Workflows

Solid State Logic is advancing its System T platform with a stronger focus on IP...

22/04/2026

Live From NAB 2026: Dolbys Giles Baker on the Growth of Dolby OptiView, Immersive Vision and Audio for Live Sports

From immersive audio to live streaming, Dolby Laboratories is focused on the fut...

22/04/2026

Live From NAB 2026: Blackmagic Design's Bob Caniglia on Implementing Cinematic Looks in Live Broadcasts

Shallow depth-of-field cameras have taken the industry by storm. Its debut a han...

22/04/2026

NAB 2026: Eastern Kentucky University deploys campus-wide ST 2110 network with Riedel and Bridge Digital

Riedel Communications (Booth C4908) announced that Eastern Kentucky University (...

22/04/2026

SportsTechBuzz at NAB 2026, Day 4: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

22/04/2026

NAB 2026: Blackmagic Design Announces URSA Cine 12K LF 100G

Blackmagic Design has announced the URSA Cine 12K LF 100G, a new model in the URSA Cine family adding 100G Ethernet for SMPTE 2110 live production output up to ...

22/04/2026

Live From NAB 2026: NEPs Martin Stewart Talks 40 Years, the NEP Platform, and Scaling for FIFA World Cup

Celebrating its 40th anniversary, NEP is leaning into hybrid production with the...

22/04/2026

Live From NAB 2026: NEPs Dan Murphy on NEP Platform, TFC, and the Shift to Software-Defined Workflows

NEP VP, Platform Dan Murphy sits down at the 2026 NAB Show to unpack what NEP P...

22/04/2026

Spotify and WNBA's New York Liberty Bring Basketball and Music Together With New Partnership

Spotify and the New York Liberty are teaming up to give music and basketball fan...

22/04/2026

The story of the Focusrite ISA preamp

New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005. In 2025, Focusrite co...

22/04/2026

EverSync SP-10 wireless from Cloudvocal

Offers compact wireless solution for pedalboards Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...

22/04/2026

Arturia release Augmented Persia

Latest hybrid sampling/synthesis instrument arrives Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...

22/04/2026

Acustica Audio launch Salt 2

Combines three distinct analogue EQ emulations The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...

22/04/2026

Analog Empire: Bass & Lead from Melda Production

Final instalment in vintage-inspired instrument series Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...

22/04/2026

Strymon reveal the Canoga

Fuzz pedal joins all-analogue Series A line Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...

22/04/2026

SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge

SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge 22 April, 2026 Media releases National broadcaster also releases its second annual...

22/04/2026

The Frequency That Decides the Fight

Why Low Band Electronic Warfare Matters...

22/04/2026

Polish national football team play-off games top monthly programme list

The nation unites around football team's World Cup dream Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...

22/04/2026

Nielsen and the Polish Organisation of Advertisers announce strategic partnership to elevate marketing standards in Poland

Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...

22/04/2026

Nielsen helps New Zealand brands expand internationally with greater clarity and confidence

New market intelligence offering gives businesses a clearer view of local consum...

22/04/2026

Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Cinnafilm Tachyon Plugin and More at NAB

Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...

22/04/2026

Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs Experience

Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...

22/04/2026

Bolin Demos New PTZ Cameras and Controller at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Anchor Audio Launches Beacon 3

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

FCC Grants WSWB TV License Transfer to Sinclair

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Telemundo Puerto Rico Streaming Channel Launches On Prime Video

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Chyron Announces PRIME Translate

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

TV Tech Announces Winners of Best of Show Awards at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh

22 Apr 2026 VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...

22/04/2026

FIRST LOOK FOR NEW U DRAMA SERIES HIT POINT

U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...

22/04/2026

UKTV Highlights: Saturday May 9th -15th 2026

What can I watch on UKTV and stream on U this week? This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...

22/04/2026

Sky announces fifth year of WNT Fund with 30,000 bursary supporting players and grassroots football

Wednesday 22 April 2026 Sky announces fifth year of WNT Fund with 30,000 bursa...

22/04/2026

This Earth Day, Discover the Sustainable Productions Behind Our Films and Series

Back to All News This Earth Day, Discover the Sustainable Productions Behind Our Films and Series Emma Stewart, Ph.D. Netflix Sustainability Officer Enterta...

22/04/2026

Retail Media Standards Are Expanding Into Commerce Media - Here's Why That Matters for Measurement

The move from Retail Media to Commerce Media is about broadening the scope of th...

22/04/2026

Dolby and BMW Bring Dolby Atmos to the BMW 7 Series, Expanding Immersive Audio Across Future Models

April 22 2026, 07:00 (PDT) Dolby and BMW Bring Dolby Atmos to the BMW 7 Series,...

22/04/2026

RT Licenses Stolen Sister to Pushkin

RT Documentary On One 7-part series breaks US market for first time RT Programme Sales has announced its first deal with a US distribution partner for its 7-...