
Elite Multimedia takes the show online in a Virtual Event Production Studio posted: 04/07/2020
Nashville-based production provider adapts to the challenges created by social distancing guidelines and mandated lockdowns to stay connected with a worldwide audience
The live production industry is an energetic and fast-paced world that often requires detailed preparation with the ability to adapt to the environment around you. Such was the case in early 2020 when the production industry around the world came to an abrupt halt due to the lockdowns mandated to combat the COVID-19 pandemic. Now needing to adapt to the unique challenges of how to produce a live event in conjunction with social distancing, the design team at Elite Multimedia Productions launched a new Virtual Event Production Studio directly from their headquarters in Nashville, Tennessee.
Our owner Jeremy Byrd had kicked around the idea a while ago, so as we started to build-out our demo room with LED video, we decided to add in some of our lighting inventory as well, began Kenny Mason, Production Manager Elite Multimedia Productions. Once the shutdown's happened, we saw that live streaming was going to be a vital component to keeping the production industry going and we needed to find a way to take advantage of that. Since we already had this new demo room with production gear ready, it was a natural progression to transform the space into a virtual production studio.
As the team at Elite Multimedia got busy creating the new studio, their production expertise and extensive inventory would prove to be valuable assets. Understanding exactly how the infrastructure of a high-quality production studio should be built, they were able to create an engaging and robust design environment.
When we came back to the office after the stay-home restrictions were lifted, we really hit the ground running, continued Mason. In the room, we now have an upstage 2.8mm LED video wall along with some decking that's wrapped in EPIX LED lighting strips. On the backend, we have our 3ME switcher that's running multiple PTZ cameras due to social distancing guidelines. We then have a monitor position for the band as well as a broadcast mix position, and we are using multiple set-ups throughout our headquarters to create control room locations. In all of these positions, there is a program feed with audio, plus we have the ability to multi-track in case the artists would like to take audio from the live stream for mix down.
Ready to put the studio to use, Elite Multimedia Productions began speaking with their clientele about the possibilities of creating virtual events. Knowing that the music industry has often relied upon the power of social media to highlight their newer artists, Mason knew they only needed to find the right partner to showcase the new design.
In the last few years, we have started seeing more and more music artists using social media platforms to back away from the traditional system of how they get discovered, and this type of production studio gives them a direct route to take their online presence one step further, added Mason. Even when the full live event industry is safely able to open back up, a lot of newer artists will still be able to use something like this to grow their fanbase which can then lead to selecting the right touring gear when it's time to hit the road.
Headquartered in Nashville, the music industry is not only prevalent in the area, it's a way of life. Using their vast array of contacts, it didn't take Elite Multimedia long to find a great opportunity for an event collaboration and the studio launch.
Over the last 9-10 months, we have really been pushing the press and the social media for two of our newer artists, Eric Burgett and Seth Cook, and the plan for 2020 was to be releasing a new song for each artist every six to eight weeks, began Matt McClure, Owner and President, Bow to Stern Group. We had also been stacking up appearance dates to really geo-target the markets we wanted to play. Between the two artists, we had about 40 dates set up with more coming in, but then the hammer fell, and the Covid-19 pandemic caused us to lose everything. Our focus at that point became to look at this as an opportunity to build even more content and have everything completely ready for when we could play live shows again.
Looking for the opportunities that might allow them to accomplish their reassessed plan for 2020, McClure spoke with Mason whom he has known for many years. As Mason began to explain the possibilities for showcasing both artists in virtual environment design, McClure was confident it would be an ideal opportunity and agreed to take part.
Kenny Mason is a good friend of ours and when he reached out about the new studio space being put together, he asked if we might want to be the first to go, added McClure. It was really an opportunity I couldn't pass up because I know Kenny's professionalism and the passion that he has for creating quality productions. You always want to work with people like that, and for us with newer artists, this would give us a high-quality production environment to really showcase their talent.
With everyone on board and eager to go live, the production professionals at Elite Multimedia were once again able to do what they do best. Excited to be back in a full production environment, the design collaboration was able to create a unique and engaging experience for both the online viewers and the artists.
Each artist played with 3 band members and we worked with Kenny to find a way to best approach this for a virtual audience, added McClure. One of the things we brainstormed was to make it a continuous stream, so we had multiple cameras showing different visuals that really helped the viewers understand this
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
13/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/08/2026
Suitest's Test Automation Platform Simplifies Video Quality Assurance, Monitoring, and Device Certification Across the OTT Ecosystem
At IBC2026, Suitest, a...
13/08/2026
Cinegy GmbH, the premier provider of software-defined television technology, will have its key software solutions ready to demonstrate at SET Expo 2026 (18 20...
13/08/2026
Scripps Research has established the Peter K. Vogt Endowed Chair, a new faculty ...
13/08/2026
LA JOLLA, CA-A vaccine's molecular structure plays a key role in determining how the immune system responds and prepares to protect the body from future exp...
12/08/2026
Traditional live sports production has focused on creating the best possible pro...
12/08/2026
FOR-A will showcase a range of broadcast and production products at IBC2026 (Stand 2.B53, Amsterdam RAI, September 11-14), including software-based switching, A...
12/08/2026
The Advanced Media Workflow Association (AMWA) and EBU will host live demonstrations of NMOS BCP-008 Minimum Status Reporting at IBC2026 (September 11-14) on th...
12/08/2026
Dalet has announced Dalet Solution Suites, a portfolio of cloud-native solutions...
12/08/2026
Net Insight has announced that DMC Production Norway has selected its Open Live ...
12/08/2026
Zixi has appointed Alyson Stewart as Senior Director of Sales. Stewart will be responsible for direct sales and partnerships, with a focus on broadcasters, medi...
12/08/2026
LiveU's LU900Q intelligent production unit was deployed as part of the host broadcast operation for the Games in Glasgow (July 23-August 2, 2026). Host broa...
12/08/2026
Disney , ESPN, and Formula E have announced a multi-year deal bringing all Formula E races to Disney and ESPN in the U.S. and to Disney in most international...
12/08/2026
PSSI has launched X-LIVE, a managed service offering dedicated engineering resources and Appear encoding infrastructure for live event signal processing and tra...
12/08/2026
The inaugural MoonPay X Games League Summer Season reached 18.3 million unique live viewers across three stops on ABC and ESPN, a 78.5% increase compared to the...
12/08/2026
BBright will showcase an expanded IP-Gateway at IBC2026, adding support for all RIST profiles to its existing support for MPEG Transport Stream over IP with SMP...
12/08/2026
BBright will demonstrate EBU OGraf animated graphics support in its software-bas...
12/08/2026
Interra Systems will demonstrate its ORION, BATON, BATON Captions, and VEGA solutions at SET Expo 2026 (August 17-20, Distrito Anhembi, S o Paulo) at partner Li...
12/08/2026
DPA Microphones has appointed Raul Contreras as West Coast Regional Sales Manager. In the role, Contreras will oversee sales and customer relationships througho...
12/08/2026
Live spectacles ranging from the Super Bowl and FIFA World Cup to the Oscars and...
12/08/2026
Writer-Director Andrius Bla evi ius and crew attend the premiere of How to Divorce During the War at The Ray Theatre on January 26, 2026, in Park City, UT. (P...
12/08/2026
Enhanced DAW & plug-in control for the UC1, UF8 and UF1
The software that powers SSL's range of control surfaces has just received a major update that d...
12/08/2026
In-line preamp features one-knob EQ
In addition to their range of in-line preamps, Triton Audio recently managed to squeeze a compressor into an enclosure t...
12/08/2026
Captures system audio with or without a DAW
Depending on your setup, capturing system audio in a DAW can be a tedious process, so much so that Arvital Audio...
12/08/2026
2026 NATIONAL NAIDOC AWARDS TO BROADCAST ON NITV LIVE AND DIRECT FROM MPARNTWE
12 August, 2026
Media releases
First Nations excellence will be celebrated l...
12/08/2026
More than six million sports fans stay with SBS for Tour de France and Tour de F...
12/08/2026
Nielsen is cementing Digital Ad Intel as the new go-to currency for digital ad intelligence in Brazil-now with streaming monitoring in the mix.
S o Paulo, Augu...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
As Matrox Video celebrates 50 years of trusted innovation, the company will showcase its portfolio of interoperable IP technologies and software-defined innovat...
12/08/2026
SMPTE, the home of media professionals, technologists and engineers, today announced a program of expert-led sessions, professional workshops and networking eve...
12/08/2026
Berklee Announces Full Details for Inaugural Block Party, a Music Festival Next ...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Matthews Studio Equipment introduces T-Go Mounting Solutions extreme camera rigging systems, engineered for the most demanding environments in motion picture pr...
12/08/2026
Anton/Bauer, a Videndum brand and the industry leader in mobile power solutions for broadcast and cinematic production, announces that the EDEN Mobile Power Sta...
12/08/2026
TAG Video Systems, the global leader in software-based IP monitoring and multiviewer solutions, today announced a memory usage optimization that lowers the tota...
12/08/2026
Unified Streaming announces Trusted Media, a new solution that enables broadcasters, streaming platforms, and premium content owners to attach verifiable authen...
12/08/2026
Combining intelligent automation, composable business services and user-centric experiences
The media industry is entering a new phase where AI intelligence is...
12/08/2026
DPA Microphones welcomes Raul Contreras as its new West Coast Regional Sales Manager. In this role, Contreras will oversee sales and customer relationships thro...