Elite Multimedia takes the show online in a Virtual Event Production Studio posted: 04/07/2020
Nashville-based production provider adapts to the challenges created by social distancing guidelines and mandated lockdowns to stay connected with a worldwide audience
The live production industry is an energetic and fast-paced world that often requires detailed preparation with the ability to adapt to the environment around you. Such was the case in early 2020 when the production industry around the world came to an abrupt halt due to the lockdowns mandated to combat the COVID-19 pandemic. Now needing to adapt to the unique challenges of how to produce a live event in conjunction with social distancing, the design team at Elite Multimedia Productions launched a new Virtual Event Production Studio directly from their headquarters in Nashville, Tennessee.
Our owner Jeremy Byrd had kicked around the idea a while ago, so as we started to build-out our demo room with LED video, we decided to add in some of our lighting inventory as well, began Kenny Mason, Production Manager Elite Multimedia Productions. Once the shutdown's happened, we saw that live streaming was going to be a vital component to keeping the production industry going and we needed to find a way to take advantage of that. Since we already had this new demo room with production gear ready, it was a natural progression to transform the space into a virtual production studio.
As the team at Elite Multimedia got busy creating the new studio, their production expertise and extensive inventory would prove to be valuable assets. Understanding exactly how the infrastructure of a high-quality production studio should be built, they were able to create an engaging and robust design environment.
When we came back to the office after the stay-home restrictions were lifted, we really hit the ground running, continued Mason. In the room, we now have an upstage 2.8mm LED video wall along with some decking that's wrapped in EPIX LED lighting strips. On the backend, we have our 3ME switcher that's running multiple PTZ cameras due to social distancing guidelines. We then have a monitor position for the band as well as a broadcast mix position, and we are using multiple set-ups throughout our headquarters to create control room locations. In all of these positions, there is a program feed with audio, plus we have the ability to multi-track in case the artists would like to take audio from the live stream for mix down.
Ready to put the studio to use, Elite Multimedia Productions began speaking with their clientele about the possibilities of creating virtual events. Knowing that the music industry has often relied upon the power of social media to highlight their newer artists, Mason knew they only needed to find the right partner to showcase the new design.
In the last few years, we have started seeing more and more music artists using social media platforms to back away from the traditional system of how they get discovered, and this type of production studio gives them a direct route to take their online presence one step further, added Mason. Even when the full live event industry is safely able to open back up, a lot of newer artists will still be able to use something like this to grow their fanbase which can then lead to selecting the right touring gear when it's time to hit the road.
Headquartered in Nashville, the music industry is not only prevalent in the area, it's a way of life. Using their vast array of contacts, it didn't take Elite Multimedia long to find a great opportunity for an event collaboration and the studio launch.
Over the last 9-10 months, we have really been pushing the press and the social media for two of our newer artists, Eric Burgett and Seth Cook, and the plan for 2020 was to be releasing a new song for each artist every six to eight weeks, began Matt McClure, Owner and President, Bow to Stern Group. We had also been stacking up appearance dates to really geo-target the markets we wanted to play. Between the two artists, we had about 40 dates set up with more coming in, but then the hammer fell, and the Covid-19 pandemic caused us to lose everything. Our focus at that point became to look at this as an opportunity to build even more content and have everything completely ready for when we could play live shows again.
Looking for the opportunities that might allow them to accomplish their reassessed plan for 2020, McClure spoke with Mason whom he has known for many years. As Mason began to explain the possibilities for showcasing both artists in virtual environment design, McClure was confident it would be an ideal opportunity and agreed to take part.
Kenny Mason is a good friend of ours and when he reached out about the new studio space being put together, he asked if we might want to be the first to go, added McClure. It was really an opportunity I couldn't pass up because I know Kenny's professionalism and the passion that he has for creating quality productions. You always want to work with people like that, and for us with newer artists, this would give us a high-quality production environment to really showcase their talent.
With everyone on board and eager to go live, the production professionals at Elite Multimedia were once again able to do what they do best. Excited to be back in a full production environment, the design collaboration was able to create a unique and engaging experience for both the online viewers and the artists.
Each artist played with 3 band members and we worked with Kenny to find a way to best approach this for a virtual audience, added McClure. One of the things we brainstormed was to make it a continuous stream, so we had multiple cameras showing different visuals that really helped the viewers understand this
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
21/08/2026
Hardware-style timing shifts for software instruments
Following on from the release of Omniclock, Rapid Flow have launched a new sequencer plug-in that can ...
21/08/2026
Highly anticipated synthesizer ships in October 2026
Iceland-based Love Synthesizers have announced that their highly anticipated synthesizer is now availab...
21/08/2026
Masterpiece PBS The Forsytes has expanded its cast as its begins production in ...
21/08/2026
The BBC has unveiled first-look pictures from The Witch Farm, a new ghost story and mystery set in the Welsh countryside, coming soon to BBC iPlayer and BBC One...
21/08/2026
The BBC and BritBox have revealed the first look of Edward Bluemel as Hercule Poirot in the forthcoming six-part series Hercule from Mammoth Screen and Agatha C...
21/08/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
21/08/2026
** MEDIA ALERT **
VIZ Media Takes Over Anime NYC with BLEACH, BLACK TORCH, M...
21/08/2026
Tell us a little bit about your job I'm a Marketing Manager and work across a mix of clients and projects. No two days are ever quite the same, which defini...
21/08/2026
Beat The Lotto dives into the plot behind the 1980s National Lottery scandal
24 August 2026 at 9:35pm on RT One and RT Player
Beat The Lotto is the story o...
21/08/2026
The countdown to the most wonderful night of the year has officially begun!
Host Patrick Kielty is gearing up for another unforgettable Late Late Toy Show nig...
21/08/2026
Meet puppet duo Bellie and Whizz, who are about to explore all the big feelings ...
20/08/2026
Set up your own private remote collaboration infrastructure
SoundBridge have recently put together a tutorial video that provides users with a step-by-step ...
20/08/2026
New V-Control Pro features restore basic functionality
Neyrinck's V-Control software has long been keeping older Avid control surfaces compatible with n...
20/08/2026
TV, BritBox and Mammoth Screen have announced that filming is now underway on th...
20/08/2026
Thursday 20 August 2026
Nina Sosanya, Rizzle Kicks, Roman Kemp and Paul Whiteho...
20/08/2026
Wuppertal August 20, 2026
Transformation Church Elevates Production Communicat...
20/08/2026
The music between the notes Coming together In the middle of 2026, as conversations around artificial intelligence continue to raise questions about how musi...
20/08/2026
Arvato Systems Brings Together Digital Transformation Leaders in the Manufacturi...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
Company launch with stereo-imaging tool
Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...
18/08/2026
Control software now available for older interfaces
Focusrite have just announced the launch of an update that extends Control 2 software support for their ...
18/08/2026
Tuesday 18 August 2026
Sky Sports and The Fast and the Curious announce new partnership
Sky Sports and The Fast and the Curious have announced a new long-term...
18/08/2026
Wuppertal August 18, 2026
Riedel Brings Professional Live Production Into the Classrooms of ECURiedel Communications today announced that Edith Cowan Universi...
18/08/2026
Apple today announced changes to its business terms for apps in the European Uni...
18/08/2026
THE HEALY RAES: BLOOD, SWEAT & TEARS AIRS WEDNESDAY AUGUST 19 ON RT ONE AT 9:35PM
A new documentary The Healy-Raes: Blood, Sweat & Tears airs on RT One and ...
18/08/2026
Stunning Irish performances at European Athletics and Swimming Championships rea...
18/08/2026
The two-part series begins Sunday 23 August at 6.30pm on RT One and RT Player
...
17/08/2026
New MIDI processor & macro controller revealed
SHIK have announced that they have opened pre-orders for the S32, a standalone MIDI processor and macro contr...
17/08/2026
Cover extended on innovative motorised pot system
Melbourne Instruments have just revealed that the innovative motorised pot system used in their synths and...
17/08/2026
Latest firmware version now available
1010music have just released a free firmware update that brings some nice new features to their renowned Bluebox digit...
17/08/2026
Rohde & Schwarz showcases integrated defense and test solutions at DALO Industry...
17/08/2026
Calrec's ImPulseV Virtualised Audio Mixing Engine joins NEP Platform, the industry's largest ecosystem of trusted production software, bringing scalable...
17/08/2026
Visitors to IBC 2026 will see how FilmLight is reshaping the modern post pipelin...
17/08/2026
Visitors to Stand 1.C41 can explore innovations in areas such as addressable advertising, hybrid distribution, managed services and operational simplification.
...
16/08/2026
Virtual drummer joins line-up
The latest release from Gospel Musicians adds a virtual drummer to the company's line-up, combining a pair of meticulously...
15/08/2026
In-ear monitoring line-up gains new universal models
In-ear monitoring experts JH Audio have just announced a significant expansion of their Universal-Fit r...
14/08/2026
Latest instalment delivers disco-inspired grooves
The latest addition to UJAM's virtual drum line-up has been designed with contemporary pop, disco, dan...
14/08/2026
Elite range gains giant 24-inch powered sub
The latest expansion of Yorkville's Elite range introduces what the company say is the world's first act...
14/08/2026
Friday 14 August 2026
Breaking news! Sky releases trailer for The Paper, return...
14/08/2026
It's been one year since our client, Cotswolds Designer Outlet, opened its doors and we've loved seeing the scheme come to life. Together, we've hel...
Elite Multimedia takes the show online in a Virtual Event Production Studio posted: 04/07/2020 
