Elite Multimedia takes the show online in a Virtual Event Production Studio posted: 04/07/2020
Nashville-based production provider adapts to the challenges created by social distancing guidelines and mandated lockdowns to stay connected with a worldwide audience
The live production industry is an energetic and fast-paced world that often requires detailed preparation with the ability to adapt to the environment around you. Such was the case in early 2020 when the production industry around the world came to an abrupt halt due to the lockdowns mandated to combat the COVID-19 pandemic. Now needing to adapt to the unique challenges of how to produce a live event in conjunction with social distancing, the design team at Elite Multimedia Productions launched a new Virtual Event Production Studio directly from their headquarters in Nashville, Tennessee.
Our owner Jeremy Byrd had kicked around the idea a while ago, so as we started to build-out our demo room with LED video, we decided to add in some of our lighting inventory as well, began Kenny Mason, Production Manager Elite Multimedia Productions. Once the shutdown's happened, we saw that live streaming was going to be a vital component to keeping the production industry going and we needed to find a way to take advantage of that. Since we already had this new demo room with production gear ready, it was a natural progression to transform the space into a virtual production studio.
As the team at Elite Multimedia got busy creating the new studio, their production expertise and extensive inventory would prove to be valuable assets. Understanding exactly how the infrastructure of a high-quality production studio should be built, they were able to create an engaging and robust design environment.
When we came back to the office after the stay-home restrictions were lifted, we really hit the ground running, continued Mason. In the room, we now have an upstage 2.8mm LED video wall along with some decking that's wrapped in EPIX LED lighting strips. On the backend, we have our 3ME switcher that's running multiple PTZ cameras due to social distancing guidelines. We then have a monitor position for the band as well as a broadcast mix position, and we are using multiple set-ups throughout our headquarters to create control room locations. In all of these positions, there is a program feed with audio, plus we have the ability to multi-track in case the artists would like to take audio from the live stream for mix down.
Ready to put the studio to use, Elite Multimedia Productions began speaking with their clientele about the possibilities of creating virtual events. Knowing that the music industry has often relied upon the power of social media to highlight their newer artists, Mason knew they only needed to find the right partner to showcase the new design.
In the last few years, we have started seeing more and more music artists using social media platforms to back away from the traditional system of how they get discovered, and this type of production studio gives them a direct route to take their online presence one step further, added Mason. Even when the full live event industry is safely able to open back up, a lot of newer artists will still be able to use something like this to grow their fanbase which can then lead to selecting the right touring gear when it's time to hit the road.
Headquartered in Nashville, the music industry is not only prevalent in the area, it's a way of life. Using their vast array of contacts, it didn't take Elite Multimedia long to find a great opportunity for an event collaboration and the studio launch.
Over the last 9-10 months, we have really been pushing the press and the social media for two of our newer artists, Eric Burgett and Seth Cook, and the plan for 2020 was to be releasing a new song for each artist every six to eight weeks, began Matt McClure, Owner and President, Bow to Stern Group. We had also been stacking up appearance dates to really geo-target the markets we wanted to play. Between the two artists, we had about 40 dates set up with more coming in, but then the hammer fell, and the Covid-19 pandemic caused us to lose everything. Our focus at that point became to look at this as an opportunity to build even more content and have everything completely ready for when we could play live shows again.
Looking for the opportunities that might allow them to accomplish their reassessed plan for 2020, McClure spoke with Mason whom he has known for many years. As Mason began to explain the possibilities for showcasing both artists in virtual environment design, McClure was confident it would be an ideal opportunity and agreed to take part.
Kenny Mason is a good friend of ours and when he reached out about the new studio space being put together, he asked if we might want to be the first to go, added McClure. It was really an opportunity I couldn't pass up because I know Kenny's professionalism and the passion that he has for creating quality productions. You always want to work with people like that, and for us with newer artists, this would give us a high-quality production environment to really showcase their talent.
With everyone on board and eager to go live, the production professionals at Elite Multimedia were once again able to do what they do best. Excited to be back in a full production environment, the design collaboration was able to create a unique and engaging experience for both the online viewers and the artists.
Each artist played with 3 band members and we worked with Kenny to find a way to best approach this for a virtual audience, added McClure. One of the things we brainstormed was to make it a continuous stream, so we had multiple cameras showing different visuals that really helped the viewers understand this
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Customer demand for data continues to grow in the first quarter of 2026 at Magya...
12/05/2026
The latest drama underscores Sky's continued investment in regional production and Welsh creative talent.Tuesday 12 May 2026
Wales takes the spotlight in S...
11/05/2026
As Eurovision fans gear up to celebrate the 70th anniversary of the iconic song ...
11/05/2026
Pela primeira vez na hist ria, o Brasil figura entre os oito maiores mercados de...
11/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced the Kalimba, a new desktop instrument that combines physical modellin...
11/05/2026
Compact sampling workstation gains new features
1010music have announced the blackbox 2, a new version of their compact standalone sampler designed for DAWl...
11/05/2026
Performance-focused sequencer with microtonal control
Berlin-based KOMA Elektronik have announced Monoplex, a new 42HP Eurorack sequencer designed for hands...
11/05/2026
Boasts wireless control from mobile devices
The latest iteration of IK Multimedia's compact amp and effects modelling pedal expands on the capabilities ...
11/05/2026
Spans traditional orchestral and experimental sounds
Sonora Cinematic have recently released the third instalment in their Transfigured Orchestra series, de...
11/05/2026
Our exhibition coverage
Watch all our SUPERBOOTH 2026 video coverage in one place. Check back to this page regularly as we will be updating with more video ...
11/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is participating in the Equity Forum Ge...
11/05/2026
Bounteous Acquires Cartesian to Accelerate Enterprise AI
May 11, 2026
Business Assurance
News
Acquisition enhances deep data and analytics capabil...
11/05/2026
11 May 2026
VEON Shareholders Re-elect Board and Chairman, Reaffirming Confiden...
11/05/2026
Fox Corporation Reports Third Quarter Fiscal 2026 Financial Results NEW YORK, NY, May 11, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) t...
11/05/2026
Arvato Systems Becomes a Member of InsurLab Germany
Collaboration in the insurance industrys leading innovation network
G tersloh - Arvato Systems has joine...
11/05/2026
Pirate Predator uncovers new information from victims and survivors of abuse on ...
10/05/2026
RT ALL-IRELAND DRAMA FESTIVAL WINNERS ANNOUNCED DURING GALA AWARDS STREAMED LIVE ON RTE.IE/CULTURE
Kilmeen Drama Group hailing from Rossmore, Co. Cork Scoops ...
09/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced Kalimba, a new desktop instrument that combines physical modelling, F...
09/05/2026
Compact sampling workstation gains new features
1010music have announced blackbox 2, a new version of their compact standalone sampler designed for DAWless ...
08/05/2026
One-button synth generates random four-track ideas
Cyma Forma and French artist Bambounou have announced RND synth, a compact hardware synthesizer built aro...
08/05/2026
Portable four-layer granular and sampling instrument
Tasty Chips have announced the GR-2, a new granular synthesizer and sampling instrument that combines e...
08/05/2026
Video Show Report
Video of SUPERBOOTH 26: Polyend Drums
Polyends big announcement for Superbooth 2026 is the Drums, a new drum machine that features both ...
08/05/2026
Deal agreed as NI enters new chapter
Native Instruments CEO Nick Williams has announced that a definitive agreement has been signed for the company to be ac...
08/05/2026
Video Show Report
Video of SUPERBOOTH 26: Erica Bullfrog Drums
The Bullfrog Drums is the latest collaboration between Erica Synths and Richie Hawtin, and ...
08/05/2026
In our latest blog, Tim Pearson reflects on the recent launch of Play Snooker, the new digital home of snooker by the World Professional Billiards and Snooker A...
08/05/2026
Pete reunites with Dogs Trust for a fourth series and a two-part overseas special
London, Friday 8th May 2026: The award winning factual entertainment series P...
08/05/2026
Wuppertal May 8, 2026
Riedel to Support Glasgow 2026 as Official Connectivity Integration Provider Riedel Communications today announced its return as a spons...
08/05/2026
ICG is excited to share news of our official launch in Northern Ireland, marking a significant milestone in the agency's growth.
Led by Digital Marketing M...
08/05/2026
Over the past ten years, Thames Water, in partnership with Arqiva, has installed more than 1.2 million smart meters, creating one of the most extensive advanced...
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
Elite Multimedia takes the show online in a Virtual Event Production Studio posted: 04/07/2020 
