Globecast employs IP and cloud distribution for Malaga Premier Padel P1 By David Davies
Monday, July 15, 2024 - 15:59
Print This Story
In a year that is expected to be instrumental in driving the growth of racket sport padel around the world, broadcast services company Globecast has revealed that, as of early 2024, it has been supporting the Qatar Airways Premier Padel Tour - which included a stop in Malaga, Spain last week (6-14 July) - with an IP/cloud distribution model that utilises the SRT (Secure Reliable Transport) video streaming protocol.
Sharing the same scoring system as tennis, but with different rules and enclosed courts, padel was first played in Mexico in 1969. In the past five years, however, it has enjoyed a massive surge in popularity, in large part due to its suitability for outdoor play with no physical contact tallying neatly with Covid-era requirements. Professionally, the sport has ramped up significantly since 2023, when Premier Padel acquired the rival World Padel Tour to create a new unified pro circuit that encompasses 25 tournaments across 17 countries and five continents.
There has also been a decisive shift in the distribution and delivery model deployed by Globecast, which has been supporting the broadcast of Premier Padel tournaments since October 2022. First implemented earlier this year, the new approach - which eschews the previous satellite-based model - is currently in use at the latest stop on the Premier Padel Tour, Malaga Premier Padel P1.
Steve MacMurray, digital media development manager contribution at Globecast, recalls the major milestones to date of the collaboration with Premier Padel. Originally we were supplying them with a more traditional, wide beam European satellite and downlink model, which was then passed on to terrestrial fibre for their takers, he says. That was a very robust and reliable solution, but as with a lot of racket sports you have to overbook to ensure you get the capacity you need. Games can be wrapped up really quickly or go on for hours, so it does pose a bit of a headache in terms of provisioning capacity, especially during the traditional pinch-points on Saturday and Sunday when all of the other sports are in the mix.
So there was already an impetus towards a more flexible approach when Premier Padel expanded its number of events from 8 to 25 at the start of 2024. Doing a lift and shift' towards an IP/cloud distribution model seemed like a perfect fit for a number of reasons, with network contention probably being the primary one, says MacMurray. It took quite a bit of groundwork to get the confidence of everybody, but we made sure that we weren't rushing it through. There was a really good element of constructive dialogue and a lot of credit should go to Premier Padel for having the kind of foresight and confidence in us to deliver a real paradigm shift in their distribution model.
A universal language
The SRT video transport protocol was part of the new distribution model from a formative stage. There is now a large fluency with SRT, [to the point] that it's very much become a universal language and broadcast standard in terms of IP delivery, says MacMurray. It's open-source technology, so it's very accessible and the barrier to entry is very low, while operationally it's very sound and robust. [In the case of Premier Padel] a lot of the takers were already conversant with receiving SRT for live sports content.
The move to IP also ensured that Premier Padel would have the ease of scalability befitting a tour whose broadcast market is still growing rapidly. Taking into account the increase in capacity and the ramping-up of the tournament, the IP/SRT delivery really made a lot of sense, says MacMurray, adding that at present 15 different broadcasters are taking primary court feeds from the new IP/cloud distribution platform.
Steve MacMurray, Globecast
There was extensive two-step testing before the first event with the new configuration, which was held in Riyadh in February. The first part was testing from Globecast to each individual end-taker to ensure that we were tailored to their particular firewall and security permissioning. [As opposed to adopting] a one test fits all' approach, doing it individually pays dividends as you can really get some dialogue going with the takers and ensure that everybody is comfortable. It also greatly reduces any potential anxiety, should there be any changes during the middle of a tournament.
Once the individual tests had been conducted and the integrity of delivery between the broadcast and broadcaster endpoints established, the second step entailed a full-end-to-end test with a host broadcaster and their platform output, going all the way through to us and beyond. At that point we had the parity to be able to really zero-in on any points that needed refinement very quickly, he adds.
With sufficient scalability and the ability to onboard more takers as interest grows , the Globecast team also benefited from the testing period taking place some time before the new tour got underway. Instead of having to run things kind of in parallel with the satellite distribution, by taking that time out and reinventing things we could make sure that everyone was comfortable before any padel shots were fired in anger', so to speak, notes MacMurray.
Padel momentum
The inherent scalability of the new distribution model is set to prove invaluable if - as predicted - the sport continues to grow rapidly year-on-year. According to a recent MarketWatch report, the padel sports market is increasing at a CAGR of 7.5%, with its 2024 value of $222.3 million expected to hit $370.3 million by 2032. More imminently, the Padel Majors' held in Doha (February) and Rome (June) will be followed by three more - in Paris (30 September
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
Globecast employs IP and cloud distribution for Malaga Premier Padel P1 By David Davies 
