Sony Pixel Power calrec Sony

Globecast Employs IP and Cloud Distribution for Malaga Premier Padel P1

17/07/2024

Globecast employs IP and cloud distribution for Malaga Premier Padel P1 By David Davies

Monday, July 15, 2024 - 15:59

Print This Story

In a year that is expected to be instrumental in driving the growth of racket sport padel around the world, broadcast services company Globecast has revealed that, as of early 2024, it has been supporting the Qatar Airways Premier Padel Tour - which included a stop in Malaga, Spain last week (6-14 July) - with an IP/cloud distribution model that utilises the SRT (Secure Reliable Transport) video streaming protocol.

Sharing the same scoring system as tennis, but with different rules and enclosed courts, padel was first played in Mexico in 1969. In the past five years, however, it has enjoyed a massive surge in popularity, in large part due to its suitability for outdoor play with no physical contact tallying neatly with Covid-era requirements. Professionally, the sport has ramped up significantly since 2023, when Premier Padel acquired the rival World Padel Tour to create a new unified pro circuit that encompasses 25 tournaments across 17 countries and five continents.

There has also been a decisive shift in the distribution and delivery model deployed by Globecast, which has been supporting the broadcast of Premier Padel tournaments since October 2022. First implemented earlier this year, the new approach - which eschews the previous satellite-based model - is currently in use at the latest stop on the Premier Padel Tour, Malaga Premier Padel P1.

Steve MacMurray, digital media development manager contribution at Globecast, recalls the major milestones to date of the collaboration with Premier Padel. Originally we were supplying them with a more traditional, wide beam European satellite and downlink model, which was then passed on to terrestrial fibre for their takers, he says. That was a very robust and reliable solution, but as with a lot of racket sports you have to overbook to ensure you get the capacity you need. Games can be wrapped up really quickly or go on for hours, so it does pose a bit of a headache in terms of provisioning capacity, especially during the traditional pinch-points on Saturday and Sunday when all of the other sports are in the mix.

So there was already an impetus towards a more flexible approach when Premier Padel expanded its number of events from 8 to 25 at the start of 2024. Doing a lift and shift' towards an IP/cloud distribution model seemed like a perfect fit for a number of reasons, with network contention probably being the primary one, says MacMurray. It took quite a bit of groundwork to get the confidence of everybody, but we made sure that we weren't rushing it through. There was a really good element of constructive dialogue and a lot of credit should go to Premier Padel for having the kind of foresight and confidence in us to deliver a real paradigm shift in their distribution model.

A universal language

The SRT video transport protocol was part of the new distribution model from a formative stage. There is now a large fluency with SRT, [to the point] that it's very much become a universal language and broadcast standard in terms of IP delivery, says MacMurray. It's open-source technology, so it's very accessible and the barrier to entry is very low, while operationally it's very sound and robust. [In the case of Premier Padel] a lot of the takers were already conversant with receiving SRT for live sports content.

The move to IP also ensured that Premier Padel would have the ease of scalability befitting a tour whose broadcast market is still growing rapidly. Taking into account the increase in capacity and the ramping-up of the tournament, the IP/SRT delivery really made a lot of sense, says MacMurray, adding that at present 15 different broadcasters are taking primary court feeds from the new IP/cloud distribution platform.

Steve MacMurray, Globecast

There was extensive two-step testing before the first event with the new configuration, which was held in Riyadh in February. The first part was testing from Globecast to each individual end-taker to ensure that we were tailored to their particular firewall and security permissioning. [As opposed to adopting] a one test fits all' approach, doing it individually pays dividends as you can really get some dialogue going with the takers and ensure that everybody is comfortable. It also greatly reduces any potential anxiety, should there be any changes during the middle of a tournament.

Once the individual tests had been conducted and the integrity of delivery between the broadcast and broadcaster endpoints established, the second step entailed a full-end-to-end test with a host broadcaster and their platform output, going all the way through to us and beyond. At that point we had the parity to be able to really zero-in on any points that needed refinement very quickly, he adds.

With sufficient scalability and the ability to onboard more takers as interest grows , the Globecast team also benefited from the testing period taking place some time before the new tour got underway. Instead of having to run things kind of in parallel with the satellite distribution, by taking that time out and reinventing things we could make sure that everyone was comfortable before any padel shots were fired in anger', so to speak, notes MacMurray.

Padel momentum

The inherent scalability of the new distribution model is set to prove invaluable if - as predicted - the sport continues to grow rapidly year-on-year. According to a recent MarketWatch report, the padel sports market is increasing at a CAGR of 7.5%, with its 2024 value of $222.3 million expected to hit $370.3 million by 2032. More imminently, the Padel Majors' held in Doha (February) and Rome (June) will be followed by three more - in Paris (30 September
LINK: https://www.svgeurope.org/blog/headlines/globecast-employing-ip-cloud-...
See more stories from svg

Most recent headlines

09/12/2024

Dalet Named an IDC Innovator in Media and Entertainment

Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...

09/11/2024

Dalet Expands Leadership Team to Fuel Next Stage of Growth

Dalet, a leading technology and service provider for media-rich organizations, today announced three new members of its executive team. Tara Bryant joins as Chi...

14/09/2024

Showcases, Subway Cars, and a Speakeasy: Inside the Spotify x Samsung Galaxy Fresh Finds Event in NYC

At Spotify, our live experiences are curated cultural moments that get people ta...

14/09/2024

L3Harris Sparks a Greener Future with Solar Carport Groundbreaking in San Diego

L3Harris CHQ and SAS representatives broke ground on a new solar carport facility in San Diego....

14/09/2024

P&G Sponsoring HBCU Go Football Season Programming

Procter & Gamble is sponsoring sports programming on Allen Media Group's HBCU Go streaming digital platform during the 2024 college football season....

14/09/2024

Colorfont Demos Cloud-Based Transkoder Processing At IBC 2024

AMSTERDAM Colorfront is showcasing its latest technology during IBC 2024 with a special focus on its demonstrations of its cloud-based solution for streaming an...

14/09/2024

AJA Video Systems Previews Virtual KONA AWS Collaboration At IBC 2024

AMSTERDAM AJA Video Systems is previewing its Virtual KONA software-defined virtualized video capture/playback solution being developed in collaboration with Am...

14/09/2024

Ikegami Unveils IPX-100 IP Mini Base Station At IBC 2024

AMSTERDAM Ikegami has introduced the Ikegami IPX-100 full-featured IP-oriented mini base station at IBC 2024....

14/09/2024

Grass Valley Unveils LDX 110, LDX C110 Cameras At IBC 2024

AMSTERDAM Grass Valley has introduced its new LDX 110 and LDX C110 entry level cameras at IBC 2024....

14/09/2024

Chyron Introduces PRIME 5.0 At IBC 2024

AMSTERDAM Chyron at IBC 2024 has unveiled PRIME 5.0, the latest version of its all-encompassing graphics platform that leverages a high-performance gRPC Playout...

14/09/2024

Grass Valley Unveils ACE-3901 Next-Gen 12G Computing Engine at IBC 2024

AMSTERDAM Grass Valley has launched the ACE-3901 Next Generation 12G Modular Agile Computing Engine and the XIP-3911-GRID firmware for the XIP Modular Processin...

14/09/2024

Atomos, Dropbox Advance Camera-To-Cloud Workflow With New Offer

AMSTERDAM Atomos is promoting a 40% discount on Dropbox Business or Business Plus plans with the purchase of any new Atomos monitor or monitor-recorder until No...

14/09/2024

OWC Launches Envoy Ultra Thunderbolt 5 SSD

OWC Launches Envoy Ultra Thunderbolt 5 SSD Brie Clayton September 13, 2024 0 Comments New SSD Revolutionizing Business and Content Creation with Unpre...

14/09/2024

Blackmagic Design Announces ATEM Switchers 9.6.2 Update!

Blackmagic Design Announces ATEM Switchers 9.6.2 Update! Brie Clayton September 13, 2024 0 Comments New update adds Visca over IP control for PTZ came...

14/09/2024

AJA Unveils KONA IP25 I/O Card with Uncompressed Bi-Directional SMPTE 2110 Support at IBC 2024

AJA Unveils KONA IP25 I/O Card with Uncompressed Bi-Directional SMPTE 2110 Suppo...

14/09/2024

Live From IBC 2024: EMG/Gravity Media's Eamonn Curtin and Philip Tidmarsh Provide Update on Merger, Latest Projects

Live From IBC 2024: EMG/Gravity Media's Eamonn Curtin and Philip Tidmarsh Pr...

14/09/2024

Live From IBC 2024: NEP's Lise Heidal Talks New Middle East IP OB Facility and Uniting Teams Across UK, Europe

Live From IBC 2024: NEP's Lise Heidal talks new Middle East IP OB facility a...

14/09/2024

Live From IBC 2024: ARRI's Marc Shipman-Mueller on the Explosive Popularity of the Alexa 35 Live Multicam System

Live From IBC 2024: ARRI's Marc Shipman-Mueller on the Explosive Popularity ...

14/09/2024

Live From IBC 2024: Haivision's Jean-Marc Racine on the Power of MojoPro App and the Rise of SRT

Live From IBC 2024: Haivision's Jean-Marc Racine on the Power of MojoPro App...

14/09/2024

Live From IBC 2024: TVU Networks' Yoni Tayar on a Busy Summer of Sport and What's on Display in Amsterdam

Live From IBC 2024: TVU Networks' Yoni Tayar on a Busy Summer of Sport and W...

14/09/2024

Live from IBC 2024: Appear's Andy Rayner on Latest Processing and Compression Solutions, Company's 20th Anniversary

Live from IBC 2024: Appear's Andy Rayner on Latest Processing and Compressio...

14/09/2024

Live From IBC 2024: EVS's Jan Mokallai on Growth LiveCeption and Company's 30th Anniversary

Live From IBC 2024: EVS's Jan Mokallai on Growth LiveCeption and Company'...

14/09/2024

Live From IBC 2024: Saturday's Latest From Amsterdam

Live From IBC 2024: Saturday's Latest From Amsterdam By SVG Staff Friday, September 13, 2024 - 19:37 Print This Story The SVG Europe and SVG Americas ...

14/09/2024

Eutelsat selected by SABA WORLD to deliver educational content across the MENA region

Photo credit: GETTY IMAGES Press release - 14 September 2024 12:59 Eutelsat ...

13/09/2024

Give Me the Backstory: Get to Know Megan Park, the Filmmaker Behind My Old Ass

By Bailey Pennick One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...

13/09/2024

SNS Previews New Workflow Innovations At IBC2024

SNS is excited to preview the latest features coming to the award-winning EVO Suite. Be among the first to test drive these workflow innovations at IBC2024, and...

13/09/2024

Spotify Pilots New Music Experience for Young Listeners on Family Plans

Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we've introduced a p...

13/09/2024

Spotify's New Countdown To' Vodcast Series Kicks Off With Artists Jelly Roll and mgk in Debut Episode

As fans patiently await their favorite artists' new album releases, the anti...

13/09/2024

The Making of Beetlejuice Beetlejuice

What I've always loved about his films is that incredible warmth and that incredible imagination, cinematographer Haris Zambarloukos, BSC, GSC says of dire...

13/09/2024

US Navy Awards L3Harris $587 Million Contract for Next Generation Jammer - Low Band Program

SALT LAKE CITY, Sept. 12, 2024 - L3Harris Technologies (NYSE:LHX) has received a...

13/09/2024

L3Harris Rapidly Advances US Hypersonic Missile Tracking and Defense Capabilities

Rendering of L3Harris Tranche 2 Tracking (T2TRK) imagery for the Space Developme...

13/09/2024

The EA-37B Compass Call: Delivering the Future of Electronic Warfare Today

Last month, L3Harris delivered the third U.S. Air Force EA-37B Compass Call Cross Deck aircraft integrated with sophisticated electromagnetic attack (EA) miss...

13/09/2024

Grass Valley Unveils New Game-Changing Switcher Products for Enhanced Production Efficiency

Targeted at low-to-mid tier productions, the new products set new standards for ...

13/09/2024

Grass Valley Sets the New Standard in High-Density IP and SDI Modular Processing with the launch of ACE-3901 and XIP-3911-GRID

The next generation products will enhance the Densit Modular Platform with unma...

13/09/2024

Revolution in Storage: EditShare Reveals Game-Changing New Line Up at IBC 2024

Revolution in Storage: EditShare Reveals Game-Changing New Line Up at IBC 2024 More power, more speed, more flexibility, more capacity, more security, more co...

13/09/2024

Calrec Introduces Argo M Compact Broadcast Audio Console At IBC 2024

AMSTERDAM Calrec Audio has unveiled its compact Argo M audio console, ImPulseV cloud audio mixing solution and True Control 2.0 at IBC 2024, Sept. 13-16....

13/09/2024

Media and Broadcast Companies Reveal Confidence In AI Technology

A study of how the media and broadcast industry feels about artificial intelligence (AI) has revealed most media and broadcast companies view its adoption as a ...

13/09/2024

Starchive, Seagate Lyve Cloud Object Storage Announce Collaboration

AMSTERDAM AI-driven digital asset management system (DAM) Starchive announced at IBC 2024 a collaboration with Seagate that fully integrates its toolset with Se...

13/09/2024

DPA Microphones Unveils 2061 Miniature Omnidirectional Mic At IBC 2024

AMSTERDAM DPA Microphones has introduced its 2061 Miniature Omnidirectional Microphone for applications ranging from broadcast studios and ENG to theaters, even...

13/09/2024

Rodney Alejandro Named Dean of Professional Writing and Music Technology

Rodney Alejandro Named Dean of Professional Writing and Music Technology Alejandro, Berklees current Songwriting Department chair and an alumnus of the colleg...

13/09/2024

More Than 67 Million Viewers Watched Presidential Debate

The presidential debate between Vice President Kamala Harris and former President Donald Trump was watched by 67.1 million viewers, according to Nielsen....

13/09/2024

Brightcove Launches AI Suite With Content-Creation Capabilities

Brightcove introduced the Brightcove AI Suite, which uses AI to provide content creation, audience growth and engagement and increased revenue generation....

13/09/2024

Charter Reaches Distribution Deal With Warner Bros. Discovery That Gives Subscribers Streaming Service Max

Warner Bros. Discovery and Charter Communications said the reached a new multi-y...

13/09/2024

History This Week Podcast Returns for Fifth Season

The History Channel's History This Week podcast returns for a fifth season on September 16....

13/09/2024

67.1M Viewers Tune into Harris-Trump Debate

NEW YORK The ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump drew an estimated audience of 67.1 million view...

13/09/2024

FCC Chair Rosenworcel Rebuts Trump's Call to Revoke ABC Licenses

WASHINGTON, D.C. In response to Donald Trump's call for ABC stations to lose their broadcast licenses, Federal Communications Commission chairwoman Jessica ...

13/09/2024

Teradek To Introduce Prism 877 4K HEVC Encoder/Decoder Cards At IBC 2024

IRVINE, Calif. Teradek will launch its new Prism 877 4K HEVC encoder/decoder cards at the IBC 2024, Sept. 13-16, at the RAI Amsterdam Convention Center....

13/09/2024

GAB Honors First-Ever Class Of Rising Stars' in Broadcasting

ATLANTA The Georgia Association of Broadcasters honored nine station employees at the early stage of their broadcast career as members of its first-ever class o...

13/09/2024

Grass Valley, ES Broadcast Sign Strategic Partnership Agreement

MONTREAL Grass Valley and broadcast equipment supply and service company ES Broadcast have inked a strategic partnership agreement that continues and expands a ...

13/09/2024

Panasonic Connect Launches New Cameras, Expands NDI Support

NEWARK, N.J. Panasonic Connect has announced the new AK-UCX100 4K studio camera and two new 4K multi-purpose cameras. In addition, the company said it will exte...