Sony Pixel Power calrec Sony

Globecast Employs IP and Cloud Distribution for Malaga Premier Padel P1

17/07/2024

Globecast employs IP and cloud distribution for Malaga Premier Padel P1 By David Davies

Monday, July 15, 2024 - 15:59

Print This Story

In a year that is expected to be instrumental in driving the growth of racket sport padel around the world, broadcast services company Globecast has revealed that, as of early 2024, it has been supporting the Qatar Airways Premier Padel Tour - which included a stop in Malaga, Spain last week (6-14 July) - with an IP/cloud distribution model that utilises the SRT (Secure Reliable Transport) video streaming protocol.

Sharing the same scoring system as tennis, but with different rules and enclosed courts, padel was first played in Mexico in 1969. In the past five years, however, it has enjoyed a massive surge in popularity, in large part due to its suitability for outdoor play with no physical contact tallying neatly with Covid-era requirements. Professionally, the sport has ramped up significantly since 2023, when Premier Padel acquired the rival World Padel Tour to create a new unified pro circuit that encompasses 25 tournaments across 17 countries and five continents.

There has also been a decisive shift in the distribution and delivery model deployed by Globecast, which has been supporting the broadcast of Premier Padel tournaments since October 2022. First implemented earlier this year, the new approach - which eschews the previous satellite-based model - is currently in use at the latest stop on the Premier Padel Tour, Malaga Premier Padel P1.

Steve MacMurray, digital media development manager contribution at Globecast, recalls the major milestones to date of the collaboration with Premier Padel. Originally we were supplying them with a more traditional, wide beam European satellite and downlink model, which was then passed on to terrestrial fibre for their takers, he says. That was a very robust and reliable solution, but as with a lot of racket sports you have to overbook to ensure you get the capacity you need. Games can be wrapped up really quickly or go on for hours, so it does pose a bit of a headache in terms of provisioning capacity, especially during the traditional pinch-points on Saturday and Sunday when all of the other sports are in the mix.

So there was already an impetus towards a more flexible approach when Premier Padel expanded its number of events from 8 to 25 at the start of 2024. Doing a lift and shift' towards an IP/cloud distribution model seemed like a perfect fit for a number of reasons, with network contention probably being the primary one, says MacMurray. It took quite a bit of groundwork to get the confidence of everybody, but we made sure that we weren't rushing it through. There was a really good element of constructive dialogue and a lot of credit should go to Premier Padel for having the kind of foresight and confidence in us to deliver a real paradigm shift in their distribution model.

A universal language

The SRT video transport protocol was part of the new distribution model from a formative stage. There is now a large fluency with SRT, [to the point] that it's very much become a universal language and broadcast standard in terms of IP delivery, says MacMurray. It's open-source technology, so it's very accessible and the barrier to entry is very low, while operationally it's very sound and robust. [In the case of Premier Padel] a lot of the takers were already conversant with receiving SRT for live sports content.

The move to IP also ensured that Premier Padel would have the ease of scalability befitting a tour whose broadcast market is still growing rapidly. Taking into account the increase in capacity and the ramping-up of the tournament, the IP/SRT delivery really made a lot of sense, says MacMurray, adding that at present 15 different broadcasters are taking primary court feeds from the new IP/cloud distribution platform.

Steve MacMurray, Globecast

There was extensive two-step testing before the first event with the new configuration, which was held in Riyadh in February. The first part was testing from Globecast to each individual end-taker to ensure that we were tailored to their particular firewall and security permissioning. [As opposed to adopting] a one test fits all' approach, doing it individually pays dividends as you can really get some dialogue going with the takers and ensure that everybody is comfortable. It also greatly reduces any potential anxiety, should there be any changes during the middle of a tournament.

Once the individual tests had been conducted and the integrity of delivery between the broadcast and broadcaster endpoints established, the second step entailed a full-end-to-end test with a host broadcaster and their platform output, going all the way through to us and beyond. At that point we had the parity to be able to really zero-in on any points that needed refinement very quickly, he adds.

With sufficient scalability and the ability to onboard more takers as interest grows , the Globecast team also benefited from the testing period taking place some time before the new tour got underway. Instead of having to run things kind of in parallel with the satellite distribution, by taking that time out and reinventing things we could make sure that everyone was comfortable before any padel shots were fired in anger', so to speak, notes MacMurray.

Padel momentum

The inherent scalability of the new distribution model is set to prove invaluable if - as predicted - the sport continues to grow rapidly year-on-year. According to a recent MarketWatch report, the padel sports market is increasing at a CAGR of 7.5%, with its 2024 value of $222.3 million expected to hit $370.3 million by 2032. More imminently, the Padel Majors' held in Doha (February) and Rome (June) will be followed by three more - in Paris (30 September
LINK: https://www.svgeurope.org/blog/headlines/globecast-employing-ip-cloud-...
See more stories from svg

North America Stories

10/06/2026

SVG Sit-Down: Team Whistle's Joe Caporoso on Building World Cup Content Around Fans, Culture, IRL Experiences

DAZN-owned digital-media company launches three fan-first series leaning into cr...

10/06/2026

Clear-Com Appoints Jason Dino as Southwest Regional Sales Manager

Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...

10/06/2026

Caretta Research: 2026 World Cup Revenue Growth Due to More Matches; Rights Revenue Up 32%

An 11% decrease in number of global broadcast deals reflects the organization...

10/06/2026

Women Without Boundaries Awards Are Back!

The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...

10/06/2026

On Eve of World Cup Kickoff, FIFA and HBS Offer Deep Dive into IBC Operations, Commentary, and Ref Cam

Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...

10/06/2026

SES Supporting World's Biggest Soccer Tournament Broadcast Distribution Worldwide

SES is supporting broadcast distribution of the world's biggest football tou...

10/06/2026

BirdDog Achieves Full NDI 6.3 Compatibility Across Entire Product Line

NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...

10/06/2026

Emmy Award-Winning Audio Team To Present at SVG Audio Symposium

Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...

10/06/2026

FOX One Set to Deliver World Cup in 4K; Personalization via AI Drives Experience

FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...

10/06/2026

PWHL Scales Broadcast Operation in Season 3, Relying on World-Feed Model and Key Vendors

Primary production partners Dome Productions and Raycom Sports once again played...

10/06/2026

NFL Films Application Deadline for Women in Sports Filmmaking Experienceship, Augusts 26-29 in Mount Laurel, Closes June 18

The Women in Sports Filmmaking Experienceship is an immersive professional devel...

10/06/2026

NBAs In-House Broadcast Ops & Engineering Teams Power Global Finals Coverage From NYC, San Antonio

The league has expanded its HSAN architecture for the NBA Finals to manage more ...

10/06/2026

MoonPay X Games League Winter Draft Set for September 16 at Cosm Los Angeles

The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...

10/06/2026

University of Oklahoma and Learfield Extend 30-Year Partnership, Announce Sooner Evolution Center

The University of Oklahoma (OU) Athletics Department and Learfield have announce...

10/06/2026

VSF Releases RIST Satellite-Hybrid Out-of-Band Specification

The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...

10/06/2026

Riedel Artist Intercom Powers Live Neurovascular Conference in Lisbon

Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...

10/06/2026

Sundance Film Festival 101: Films by LGBTQ+ Directors

A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute) By Lucy Spicer Have you checked out our Sundance Film Festival 101 list yet...

10/06/2026

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Japan

Media buyers and sellers can now compare YouTube reach from computer, mobile, an...

10/06/2026

Ecoflow X Launches as Experimentation Arm for Sustainabil...

Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...

10/06/2026

Frequency Appoints James Smith as General Manager - Monet...

Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...

10/06/2026

Riedel Artist at the Heart of the 14th World Live Neurova...

At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...

10/06/2026

Globecast Unveils Content Exchange Platform Powered by Or...

Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...

10/06/2026

Venues and integrators shift toward professional recharge...

Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...

10/06/2026

VSF Releases Specification for RIST Satellite Hybrid Out-...

The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...

10/06/2026

Microphone Maker Audix Adds Eric Reese as VP

Share Copy link Facebook X Linkedin Bluesky Email...

10/06/2026

Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC

Back to All News Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC Product 10 June 2026 GlobalSouth KoreaJapan Link copied to c...

10/06/2026

Ready to Join? The Netflix Fan Club Arrives at Cannes Lions

Back to All News Ready to Join? The Netflix Fan Club Arrives at Cannes Lions Business 10 June 2026 Global Link copied to clipboard Download all assets N...

10/06/2026

June 10, 2026

Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...

09/06/2026

Kiswe Expands Partnership With ONE Championship To LaunchGlobal Subscription Platform

Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...

09/06/2026

SiriusXM to Carry All 104 FIFA World Cup 2026 Matches via FOX Sports Commentary

SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...

09/06/2026

EVS Broadcast Equipment Rebrands as EVS

EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...

09/06/2026

FOX and NFL Announce Multi-Year Agreement for NFL Coverage in Mexico Starting in 2026

Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...

09/06/2026

FOX Sports and ReachTV to Carry All 104 FIFA World Cup 2026 Matches Across U.S. Airports

FOX Sports and ReachTV, an airport media network, have announced an agreement to...

09/06/2026

Cosm Atlanta Opens with Private Preview, Public Opening Set for June 10

Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...

09/06/2026

NESN Wins Five New England Emmy Awards

NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award. These awards reflect the passion...

09/06/2026

Ateme Referenced by Apple at WWDC26 for Apple Immersive Video Workflow Support

Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26). Atem...

09/06/2026

Axel Springer Deploys Bitmovin Player Web X for WELT Audio News Experience

Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...

09/06/2026

Grass Valley and Lawo Announce Technology Collaboration on AMPP and HOME Integration

Grass Valley and Lawo have announced a technology collaboration to validate orch...

09/06/2026

LiveU Deploys Remote VAR for Oceania Football Confederation, First in Pacific Islands

LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...

09/06/2026

Globecast Launches Content Exchange Platform Powered by Oracle Cloud Infrastructure

Globecast has announced the launch of its Content Exchange platform, powered by ...

09/06/2026

OT7 Championship Weekend to Air on NBC and Peacock for First Time

NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...

09/06/2026

UFC Freedom 250: Inside the One-in-a-Lifetime Production Behind the White House Fight Card

We're in three different locations, three different production teams. Coveri...

09/06/2026

Murray States Brandon Banks on Firing Up Racers Basketball Fans Through Creative Video

The intro video for Men's Basketball won Outstanding In-Venue Video in the C...

09/06/2026

SVG Sit-Down, Part 2: FIFA's Oscar Sanchez, HBS's Paul King Dive Deep Into IBC Operations, Commentary, and Ref Cam

Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...

09/06/2026

Designing the Modern Scorebug: How Broadcast Graphics Teams Are Rethinking the Most Important Element On Screen

Since their debut, the clock-and-score graphic has drawn the affinity and ire of...

09/06/2026

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Italy

Media buyers and sellers can now compare YouTube reach from computer, mobile, an...

09/06/2026

Andrew Beaudet Joins Brompton as Head of Sales, Americas

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Mediaset Italia Deploys Mediagenix Platform To Modernize Scheduling

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Mediaset Italia Modernizes Content Supply Chain and Chann...

A project aimed at modernizing scheduling operations across Mediaset's channel portfolio Mediagenix, a global leader in smart content solutions to profitab...

09/06/2026

ACT Entertainment Debuts tvONE 4RU CALICO PRO at InfoComm...

tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...