A Smart TV Just Might Be Too Smart
Andy Marken October 27, 2023
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We are going out with a show people will never forget. - J. Daniel Atlas, Now You See Me 2, Summit Entertainment, 2016
Source - Now You See Me 2 Summit Entertainment
A couple of weeks ago, a friend texted us for a recommendation on a new washing machine. His had finally died after 20 years and he wanted to replace it with another that would handle the task wash his laundry.
That was it!
Didn't need to keep him from being lonely by spouting inspirational sayings, didn't need to peek in the refrigerator to see if had food for dinner, didn't need to find out from his home entertainment system what was going to be on that evening, didn't need to check in with the factory to tell them how much it liked its now home.
Nope just wash laundry.
Ah, if home entertainment could be that simple, that satisfying.
In deference to our a movie has to be seen in a theater at least first friends; yes, there is something about seeing a tentpole on the huge screen, with surround/immersive sound, stale/expensive popcorn and 100 or so perfect strangers; but getting dressed up, going there, paying for everything is a pain.
But honestly, we do enjoy them - or a substitute - as much on our own big screen with fresh popcorn and people we know/like.
Watching unique content at home streamed on a really big screen has become a habit that's hard to break.
Source - Daily Telegram
Endless Choices - The biggest benefit/problem today is that services - subscription, ad-supported, fast - provide huge libraries of viewing/entertainment options. All you have to do is pick just one.
One flick vs. a gazillion movies/shows for every mood, every taste is tough to pass up especially after shedding a ridiculously expensive pay TV bundle of content you could only watch when they thought the time was right.
Of course, to enjoy it you need the newest, biggest, best screen (and audio system) you can afford.
In addition, folks today want them easy to connect, easy to use.
According to Strategy Analytics and other industry trackers, that's a smart TV.
Source - StrategyAnalytics
Smart Growth - Smart TVs took a sizable leap this year to 74 percent of US households with similar growth in other areas of the globe. Their growth is riding the wave of popularity of streaming media. The all-in-one devices are clearly appealing to consumers everywhere.
Globally, Smart TVs racked up an estimated $257B last year and are projected to reach more than $379 B by 2028.
According to the marketers and people who track that kind of stuff, the smart TV is the next-generation home entertainment device that will have it all in one neat package - great GUI (graphical user interface), fast/easy connection to your home fiber or wireless devices, able to deliver on-demand content and eliminate the need for a separate set-top box.
It's so good you can even use it for zoom calls, video chat, activate it by voice commands/requests and more.
Total Expansion - The large screens with simplified integration and use are extremely attractive to people as opposed to connected boxes and dongles, despite some of the issues.
It's little wonder that Hub Research reported that 77 percent of today's US households now own a smart TV and nearly two-thirds of all TVs sold are smart TVs.
We're not exactly sure why homes have multiple sets (1.7 per home), but that's what Hub reported.
We keep peace in the household by enjoying whatever she wants or barter.
Our kids, like most younger generation people, are constantly on their own screens.
They seem to be more than satisfied in using their computers or smartphones and multitask while being entertained because FOMO reigns supreme for people who were born connected.
Global Shares - Sales of large smart screens continue to show healthy growth in APAC and Americas regions with slower adoption in other areas.
The big screen is great for older folks - Millennials and above because entertainment is more of a sedentary thing. Sit in front of the set for several hours watch stuff, turn it off and go to bed or move on to some real work.
Kids go back and forth with their entertainment, online activities, social media (including a lot of TikTok video content) and what the heck, throw in a game or two.
While the industry has shifted to streaming platforms, Parks Research noted that 40 percent of the viewing time is spent on a smartphone, computer and/or tablet.
They also reported that 90 percent of Gen X and Gen Z users in Europe and the Americas watch videos daily on their smartphones and they expect this viewing behavior will continue to grow.
This increased smartphone viewing is one of the key reasons tech-centric streamers like Netflix, Apple and Prime have reformatted much of their content so it is viewable both horizontally and vertically.
For us though, we chose an LG 55-in 4K OLED smart screen and Atmos surround sound system as our go-to streaming entertainment solution.
As someone said, Atmos is like 4K for your ears.
When we bought the screen, the salesperson was really convincing - a little naive/trusting in our opinion - but convincing.
This is one of the most advanced connected TVs available, he said. Just connect to the fiber to your home or Wi-Fi and you're ready to sit back and enjoy breathtaking shows and movies. The set manages everything for you. No added dongle/attachment or anything to mess with just connect and enjoy.
October 19, 2023Theaters, Streamers Need to Join Forces Movies are dreams that you never forget. - Mitzi Fabelman, The Fabelmans,
October 12, 2023Streaming Video Can be Tailored to Any Taste, Any Budget We do not know why we are here. We do not know
As my daddy used to say, when something sounds too go
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A Smart TV Just Might Be Too Smart 
