
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC users.
Content generators - whether producing language, 2D images, 3D models or videos - are giving the creative community tools that bring visions to life faster.
To help developers build these new generative AI tools, NVIDIA has set up NVIDIA AI Foundry. It helps companies train generative AI models on their own licensed data using NVIDIA Edify, a multimodal AI architecture that can use simple text prompts to generate images, videos, 3D assets, 360-degree high-dynamic-range imaging and physically based rendering (PBR) materials. Using AI Foundry, companies can train bespoke AI models to generate any of these assets.
Key elements of Edify include its ability to generate multiple types of content, its superior training efficiency, which allows it to produce high-quality content while trained on fewer images, and its ability to fine-tune models to style-match or learn characters or objects.
One of the best examples of services built on NVIDIA AI Foundry and Edify is Generative AI by Getty Images, a commercially safe generative photography service. The combination of AI Foundry and Edify allows users to control their training datasets, so they can create models that fit their need.
To avoid copyright issues, Getty Images used Edify to train the service on its own licensed content, ensuring that no famous characters or products are in the dataset. The company also shares part of the profits with the contributors, driving a new revenue stream for creators who contribute to the model.
Asset Generation With Edify Edify can be trained to generate a variety of image types, including images, 3D assets and 360-degree HDRi environment maps.
Edify Image can generate four high-quality 1K images in around six seconds, doubling the performance of the previous model. Images can also be converted to 4K with a generative upscaler that adds additional details.
Getty Images 4K image generation trained on NVIDIA Edify using commercially safe creative libraries. Images are highly controllable thanks to advanced prompt adherence, camera controls to specify focal length or depth of field, and ControlNets to guide the generation. The ControlNets include Sketch, which allows users to provide a sketch to follow or copy the composition of an image, and Depth, to copy the composition of an image.
Images can also be edited with Edify Image. InPaint allows users to add or modify content in an image. Replace - a strict InPaint - can change details such as clothing. And OutPaint can expand an image to match different aspect ratios. And all of this is simplified with Segment, a feature that can mask objects with just a text prompt.
Edify can also create artist-ready 3D meshes. The meshes come with clean quads-based topology, up to 4K PBR materials and automatic UV mapping for easier texture editing. A fast preview mode provides results in as few as 10 seconds, which can then be turned into a full 3D mesh.
Meshes are perfect for prototyping scenes, generating background objects for set decoration or as a head start for 3D sculpting.
Edify 360 HDRi generates environment maps of natural landscapes that can be used to light a scene, for reflections and even as a background. The model can generate up to 16K HDRi images from text or image prompts. With a desired backplate in hand, users can create a custom HDRi to match instead of spending hours looking for one.
High dynamic range, 360-degree panoramas from text prompts. Edify's multimodal capability is unique, enabling advanced workflows that combine different asset types. Used together with an agent, for instance, Edify allows users to prototype a full scene in a couple of minutes with a simple text prompt - like in the NVIDIA Research SIGGRAPH demo that showcased the assistive 3D world-building capabilities of NVIDIA Edify-powered models and the NVIDIA Omniverse platform.
Another use case is to combine Edify 3D and 360 HDRi with Image to give users full control of image generation. By generating the scene in 3D, artists can move objects around and frame their desired shot - and then use Edify Image to turn the prototype into a photorealistic image.
Generative AI by Getty Images Getty Images is one of the largest content service providers and suppliers of creative visuals, editorial photography, video and music - and is the one of the first places people turn to discover, purchase and share powerful visual content from the world's best photographers and videographers.
Getty Images used NVIDIA AI Foundry to train an NVIDIA Edify Image model to power its generative AI service. Available through Generative AI by Getty Images for enterprises and Generative AI by iStock for small businesses and amateur creators, the service allows users to generate and modify images using models powered by NVIDIA Edify.
Generative AI by Getty Images (or iStock) offers a variety of licensed content. Getty Images and iStock recently updated to the latest version of Edify Image, enabling faster generations and higher prompt adherence and exposing Camera Controls.
Updated camera controls in Generative AI by Getty Images. Users can now also use the generative AI tools on preshot creative content, allowing them to edit and modify iStock's library of visuals to rapidly iterate and perfect content. Those same capabilities will be soon available on Gettyimages.com.
Test drive Generative AI by Getty Images on ai.nvidia.com.
Generative AI is transforming gaming, videoconferencing and interactive experiences of all kinds. Make sense of what's new and what's next by subscribing to the AI Decoded newsletter.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Rise WIB, the award-winning advocacy group championing gender diversity and career progression across the broadcast and media technology industry, today announc...
16/06/2026
Limecraft today announced the availability of Limecraft 2026.4, the fourth of eight planned platform releases this year. The update introduces Team-Based Access...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Free Program Supports IPMX Education from Foundational Concepts Through System and Network Design
The Alliance for IP Media Solutions (AIMS) today announced t...
16/06/2026
Share your views on Screen Australia and the future of the industry 15 June 2026
Your feedback matters.
Following the instrumental insights provided in 2025,...
15/06/2026
One of the more exciting internal video production divisions within a college at...
15/06/2026
The deal valued at $22 Billion is expected to close in the first half of 2027...
15/06/2026
Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tou...
15/06/2026
TikTok and Panini have announced a partnership to bring a digital collectible ca...
15/06/2026
Cosm and Monster Energy have announced the debut of the first full-dome immersiv...
15/06/2026
Real American Freestyle (RAF) and Fox Nation have announced an exclusive streaming agreement for three RAF international events, beginning with RAF Georgia on J...
15/06/2026
FanConnect has announced a partnership with Extreme Networks integrating FanConn...
15/06/2026
Ten Emerging Filmmakers Ages 18 to 25 Will Start Fellowship Year at Ignite Lab from June 14-19
LOS ANGELES, CA, June 15, 2026 - The nonprofit Sundance Institut...
15/06/2026
Innovative three-band soft synth introduced
UVI's latest synth takes an interesting approach to synthesis, offering a trio of synth engines that each op...
15/06/2026
Applications now open for 2026
The Oram Awards have returned for 2026 to celebrate the unusual, unique and unfiltered creative worlds of women and gender-di...
15/06/2026
New intelligent auto-fader plug-in revealed
PSPaudioware's latest release offers automatic level adjustment and provides more detailed control than many...
15/06/2026
4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER T RK YE ON SBS
15 June, 2026
Media releases
Match had a Total TV average audience of 3.035 million, with over ...
15/06/2026
SBS Head of Commissioning John Godfrey to depart after 18 years
15 June, 2026
Media releases
SBS Head of Commissioning John Godfrey will depart the broadca...
15/06/2026
Greater Manchester Police installs Rohde & Schwarz security scanner for custody ...
15/06/2026
Insights from NAGRAVISION's latest industry webinar featuring One Hungary, Liberty Global and Media Press Group
In this blog, Laura Rognoni explores the k...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
Clear-Com has introduced Avalon , a purpose built 1RU IP intercom communication platform for modern networked production, designed to simplify and scale workfl...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
MiLB Club Deploys LDX 110 Cameras at CarMax Park to Deliver A New Standard in Engaging Fan Experience
Grass Valley today announced that the Richmond Flying Sq...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
15/06/2026
Techtel Completes Media Production Setup for a major AFL sporting organisation
Sports
15 June Written By Suzanne Costello
(Sydney, Australia 15 June 2026)...
15/06/2026
Monday 15 June 2026
Sky News takes viewers inside Minab in new film investigati...
15/06/2026
Fox Corporation to Acquire Roku, Inc. Combination Creates a Scaled Media and Technology Platform with Superior Reach, Engagement and Monetization Capability
...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...