Tata Sky Selects Ciscos Videoscape Video Everywhere Solution to Deliver Multiscreen Experiences

Tata Sky Selects Ciscos Videoscape Video Everywhere Solution to Deliver Multiscreen Experiences

NEW DELHI, India October 31, 2013 Cisco today announced that Tata Sky, one of the leading innovators in the Direct-to-home (DTH) space in the country has deployed the Cisco's Videoscape Video Everywhere solution, a thin-client user interface application that enables new multiscreen experiences beyond the set-top box. Tata Sky is the first platform in Asia to deploy this solution. Rolled out first on iOS and soon to be on Android platforms, this live streaming service can be enjoyed on many mobile devices such as smart phones and tablets such as iPads.

The Videoscape Video Everywhere solution is a part of Cisco Videoscape Unity, a platform that delivers and monetises a new generation of compelling, differentiated video experiences, which are personalized, synchronized, and social. It offers best-in-class content management and exceptional user interface capabilities to enable consistent and synchronized experiences across all subscribers' devices, including TVs, tablets, PCs, mobile devices and games consoles. It also provides industry-leading multiplatform security technology to provide the critical end-to-end content protection required to monetize premium content and services. With the advanced search and other content discovery features, subscribers will be able to enjoy unprecedented flexibility to find their favourite content and new content of interest quickly and easily.

Sue Taylor, Vice President Sales, Cisco Service Provider Video Software Solutions in Asia Pacific: Video services have never been more popular or valuable. Video has moved beyond TV and to differentiate their offerings, video service providers have to take multiscreen experiences to the next level delivering video in a more exciting, and engaging way. We are excited to work with Tata Sky on this journey of providing next-generation experience to its subscribers. With this solution, they may be able to watch live, on-demand, and catch-up video content on any iOS and Android device, anytime, anywhere. Furthermore, Tata Sky will be able to improve subscribers' loyalty, speed time to market of new services and service enhancements as well as assure high quality even over unmanaged networks and devices.

Vikram Mehra, Chief Commercial Officer, Tata Sky: We always strive to provide unparalleled services and superior experience to our consumers. Our subscribers' will be able to take the video experience with them on the move; thereby transforming their handheld device into a fully-functional TV screen with an interface which is clean, simple and easy to navigate. Cisco's global experience and technology leadership will help us to unleash a new generation of video experiences for our viewers and at the same time strengthen our competitive edge.

About Tata Sky

Launched in 2006, Tata Sky is a JV between the TATA Group and STAR. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates.

The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the Product of the Year, 2013 in the DTH category. The company has a presence in over 19,000 towns with a subscriber base of over 11.5 million connections, as on April 2013.

For more information on Tata Sky, visit www.tatasky.com

Tags/Keywords:

Cisco, pay-TV, digitisation, DAS, milestone, cable TV, satellite, DTH

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