Fox Corporation's President of Advertising Sales Jeff Collins Announces Strategic Realignment of Team Move Enhances Advertiser Connection to the FOX Portfolio of Premium Content and OneFOX Audience Network, Driving Innovative and Impactful Results New York, NY - October 23, 2024 - Fox Corporation's (Nasdaq: FOXA, FOX) President of Advertising Sales, Marketing and Brand Partnerships Jeff Collins today announced a strategic realignment of his team designed to strengthen advertisers' connection to FOX's engaged and growing audiences across its linear and digital portfolio of world-class content. It reflects the company's commitment to better serve advertisers in the rapidly evolving media landscape.
The new structure reimagines a modern-day Sales organization. It's designed to strengthen our team's ability to deliver next-level results for our advertisers by deepening their connection to our loyal audiences and the can't miss' moments across FOX's Sports, News and Entertainment properties, said Collins.
The move is part of Collins' overarching strategy to build on the OneFOX value proposition by offering advertisers access to cutting-edge technology and a world-class team dedicated to ensuring the best outcomes for their brands.
The structure maintains its team of sales executives dedicated to FOX's content verticals in Sports, News, Entertainment and Tubi while moving to a cross-portfolio oriented model in areas focused on operations, technology and strategy. A more unified approach across these functions allows for more scalable ad products, as well as advanced data and measurement capabilities, resulting in a simpler, more impactful experience for advertisers.
It includes the addition of several executives in newly created positions, along with some expanded roles for current FOX Advertising executives.
Joining the FOX Advertising Sales team are:
Ebony Moore as Senior Vice President, Client Services - Moore will lead Client Services ensuring high-level support for FOX's valued clients. Most recently, Moore was Senior Vice President, Digital/Linear Planning, Account Service and Audience Based Targeting at Warner Bros. Discovery.
Brian Schepis as Senior Vice President, Yield Management - Schepis will develop yield management strategies across the FOX portfolio. He joins from Warner Bros. Discovery where he served as Vice President, Digital Pricing and Inventory.
Moore and Schepis will report to Michael Falco, Executive Vice President Revenue Management & Strategy who takes on an expanded role overseeing these two new positions as well as adding oversight of FOX News Media revenue management to his remit.
Matthew Jamison as Senior Vice President, Ad Sales Strategy and Partnership - As part of the Business Strategy team, Jamison will work closely with Collins' leadership team to create FOX's go-to-market ad sales strategy, partner with the Ad Rise team on developing innovative ad products and deepen FOX's relationship with partners in the media ecosystem. Jamison joins from DIRECTV where he was Vice President, Head of Partnerships.
Joining Jamison in expanded roles on the Strategy team are FOX's Senior Vice President, Advanced Television Solutions Darren Sherriff and Senior Vice President, Business Development Chris Casscells.
Sherriff will oversee addressable television, data-driven linear and advanced currencies while Casscells will lead business development and spearhead new business initiatives across the FOX portfolio for the ad sales team.
Kym Frank as Senior Vice President, Ad Sales Research - Frank will lead a centralized, cross-platform research and measurement team developing attribution models and analytics that inform and shape future ad innovation. Previously, she served as Global Chief Experience Officer (Chief Research Officer) at MOTIONWORKS.
About OneFOX:
OneFOX seamlessly connects Marketers and their brands to Fox Corporation's portfolio of best-in-class Sports, News and Entertainment content, and its engaged and growing audiences, guided by FOX's leading Sales team of subject matter experts who leverage cutting edge technology, meaningful data and creative thinking to deliver the most powerful results for advertising partners.
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
Press Contact:
Kathy Kelly-Brown
FOX Ad Sales Communications
917-836-9375
kathy.kelly-brown@fox.com
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Fox Corporation's President of Advertising Sales Jeff Collins Announces Strategic Realignment of Team Move Enhances Advertiser Connection to the FOX Portfolio of Premium Content and OneFOX Audience Network, Driving Innovative and Impactful Results New York, NY - October 23, 2024 - Fox Corporation's (Nasdaq: FOXA, FOX) President of Advertising Sales, Marketing and Brand Partnerships Jeff Collins today announced a strategic realignment of his team designed to strengthen advertisers' connection to FOX's engaged and growing audiences across its linear and digital portfolio of world-class content. It reflects the company's commitment to better serve advertisers in the rapidly evolving media landscape.
