NFL International Series: Sky Sports opts for an enhanced production as the Jags prepare to take on the Bears in London By Will Strauss
Friday, October 11, 2024 - 10:16
Print This Story
In the latest game in the NFL's International Series, the Jacksonville Jaguars will be looking to kickstart their faltering start to the season when they take on the Chicago Bears at the Tottenham Hotspur Stadium in London.
Sky Sports holds the rights to show the game live in the UK and Ireland. SVG Europe caught up with senior producer Alex Jackson on the eve of the Week 6 matchup to find out how the broadcaster will handle pre-match, half-time and post-match coverage.
The London games are our FA Cup Final, acknowledges Jackson. It's a real opportunity for us to showcase to the UK audience, what we're all about. So, we invest a lot of time and resources into trying to make it the best possible production.
Sky's NFL output is ordinarily helmed from a mixed reality studio at its HQ in Osterley, West London. But for this home' fixture, the presentation team will be going on-site.
As much as we're proud of our new studio, you can't beat being on-site, continues Jackson. We want to bring the atmosphere of an NFL game to the viewers at home. You get such a difference when you're on site. The atmosphere comes crashing through your screen and that's what you want.
The on-screen team at the Tottenham Hotspur stadium will include longstanding host Neil Reynolds, former NFL players Jason Bell and Ndamukong Suh, NFL analyst Phoebe Schecter, and reporter Olivia Harlan Dekker.
The Bears have given us access to shoot in their locker room before the team arrives. That's exclusive access. It's an opportunity for us to peel back the curtain and take the viewers to a part of the stadium that they wouldn't normally go.
Sky has several different presentation positions available to them on Sunday.
We try to bounce around areas to take the viewers closer to the stadium. We're going to present the match build-up from field side. We have a reporter position field side too which we can use for updates during the game or at halftime. Our reporter, Olivia Harlan Dekker, will grab interviews with players post-match.
We're going to try and stay in our presentation position up to kick off, he continues. And then Neil, Jason and Suh will reposition from field-side up to the broadcast studio in the stands that we use on Premier League games. Before the game, we'll also have a position outside the stadium because we feel the fans are a big part of the story during a London game.
Sky is also getting something that eludes many broadcasters, adds Jackson.
The Bears have given us access to shoot in their locker room before the team arrives. That's exclusive access. It's an opportunity for us to peel back the curtain and take the viewers to a part of the stadium that they wouldn't normally go. Phoebe and Suh are going to explain the intricacies of the locker room and the setup.
Although the presentation team will be on site, the production is being done remotely from Osterley (gallery pictured, above).
Jackson says: The director, director's assistant, technical supervisor, sound, graphics, producer, VT ops, they will be all be in our NFL gallery back at Sky. And then we have all the camera circuits coming in via fibre. For the first time for a Sky NFL London game, we've got a full HDR camera set up to improve the visual quality of what we're offering to our viewers.
Sky's presentation elements will be captured in 1080p HDR. To match this to the host match coverage, which is 1080p SDR, the host feed will be up-converted at Sky. The final output will be made available to viewers in both 1080p HDR and 1080p SDR.
In total, 45 people are working on the NFL output on Sunday, this includes the talent, the staff from Sky, and the crew from the OB provider EMG, plus those working for Sky Sports News and in Sky's Digital and Social teams.
Among the ongoing challenges for Sky is explaining the intricacies of the sport to viewers who are new to it. This can be solved, at least partly, through the language used by the talent but also via on-screen graphics and specially produced explainer content.
We're conscious that it is quite a complicated game, recognises Jackson (pictured above). And we definitely do our best not to assume knowledge. We've made a real effort over the last couple of years to make the coverage more accessible. We've moved away from Xs and Os. We've tried to focus more on the stars and not go too far down the analytical route.
We've recently upgraded our analysis software to Piero. Sometimes [with NFL] there is a feeling that there's just a sea of bodies and it's hard to know where you should be focussing your attention. We think it is important to help direct the viewers.
Phoebe is leading a series of explainers throughout the rest of the season. We think they're essential. These have already started. This Sunday we should be seeing the first episode of her jargon-busting series. But equally, we have a loyal audience. Many of the viewers have been with us for quite a while and we don't want to dumb it down. So it's a fine balance between not assuming too much and not patronising your audience.
Ross Video's Piero will play its part in this process too.
We've recently upgraded our analysis software to Piero to bring it in line with what the football [soccer] department and Premier League use. We think it is important to direct viewers to where they should be looking. Sometimes there is a feeling that there's just a sea of bodies and it's hard to know where you should be focussing your attention. That's why we've taken the time, e
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
09/06/2026
Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...
09/06/2026
NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award.
These awards reflect the passion...
09/06/2026
Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26).
Atem...
09/06/2026
Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...
09/06/2026
Grass Valley and Lawo have announced a technology collaboration to validate orch...
09/06/2026
LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...
09/06/2026
Globecast has announced the launch of its Content Exchange platform, powered by ...
09/06/2026
NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...
09/06/2026
We're in three different locations, three different production teams. Coveri...
09/06/2026
The intro video for Men's Basketball won Outstanding In-Venue Video in the C...
09/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
09/06/2026
Since their debut, the clock-and-score graphic has drawn the affinity and ire of...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
NFL International Series: Sky Sports opts for an enhanced production as the Jags prepare to take on the Bears in London By Will Strauss 
