The Experience Is Everything at Turner's 2017 Upfront
Stars and Executives from Turners Adult Swim, Cartoon Network, CNN, TBS, TNT, truTV, Turner Sports, and More Surprise and Delight Jam-Packed Audience At Morning Event Punctuated by Premium Content, Platform Expansion And a Continued Commitment to Trusted Brand Environments
May 17, 2017
Global content leader Turner electrified The Theater at Madison Square Garden in New York City this morning with a star-studded, dynamic showcase of the company's portfolio of top-rated media brands and forward-thinking advertising innovations. The morning event kicked off with an anthem video that crystallized Turners vision and commitment to reimagining the viewing experience for consumers, while highlighting the innovative spirit that remains alive and vibrant across the company today.
Results resonated as an underlying theme throughout the presentation which showcased Turner's portfolio of leading entertainment, kids, news and sports brands - including Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Sports. All were highlighted throughout the 90-minute presentation as the company drove home its omni-channel approach to premium, transparent and trusted environments and its ability to deliver for advertisers at massive scale, across all screens and experiences. Across its portfolio, Turner continues to invest in high quality, distinctive, premium video content that engages TV audiences across multiple platforms and elevates each of our brands.
Ive been with Turner for 30 years and whats clear to me, now more than ever, is that having a deep, diverse set of premium content is vital in not only reaching consumers, but turning them into devoted fans of your brand, said David Levy, president of Turner. Today, Turner showed that it is not just meeting that consumer demand, but also unleashing the full power of its portfolio to deliver lasting experiences that are shaping todays culture, while also spurring on innovations the industry needs to transform itself for the next generation. From new content and ad models that break the mold to strategic investments in technology and platforms beyond just the television screen, Turners upfront was about renewing our commitment to our highly engaged and loyal fans, as well as to our advertising partners who, in turn, support us in bringing these experiences and innovations to life.
Turner Upfront News The Turner Upfront 2017 presentation this morning included a series of new announcements that demonstrated the companys commitment to transforming the viewing experience, expanding platform availability and investing in premium content. They join recent announcements made about new series greenlights and projects in development.
TBS announced a new four-year deal with Conan OBrien that will keep his late-night show on TBS through 2022 and will extend the Team Coco brand into digital content, podcasting, gaming, pay TV and live events.
TBS has given the greenlight to three new series: Miracle Workers, a Heaven-set workplace comedy starring Daniel Radcliffe and Owen Wilson and executive-produced by Lorne Michaels; Close Enough, a brand new animated series from Regular Show creator J.G. Quintel; and a new untitled series from the comedy trio The Dress Up Gang, whose viral videos include the popular My Roommate, My Friend series. The network is also teaming up with entertainment icon and actor Snoop Dogg to refresh and update the classic game show The Jokers Wild has titled the forthcoming project starring Tracy Morgan as The Last O.G., adding Cedric the Entertainer, Taylor Mosby and Dante Hoagland to the cast.
TNT has greenlit two documentary series: Michael Moore Live from the Apocalypse and Who Run the World? from Sarah Jessica Parker, Morgan Spurlock and Refinery29. The network has also ordered a pilot for Highland, a scripted drama written by Liz Sarnoff and actress-comedian Margaret Cho, and announced Daveed Diggs, who earned a Tony for the Broadway hit Hamilton, will star in the networks drama pilot Snowpiercer, which will be directed by Doctor Strange helmer Scott Derrickson.
TNT is working with master storyteller and filmmaker Ridley Scott to develop a night of original science-fiction programming. Initial plans call for the block to serve as a showcase for hour-long series, short-form programs and other formats to be developed in collaboration with Scott.
Super Deluxe, which has quickly grown to average more than 30 million unique users every month on social and recently hit the billion views milestone, will have its own 90-minute interactive, alternative late-night block on TBS called Super Deluxe.
Adult Swim has greenlit two new series: The Jellies!, an animated series from Tyler, The Creator that will air this summer; and Mostly 4 Millennials, a live-action series created by and starring Derrick Beckles, and executive produced by Eric Andre. The network has also announced a new special from comedian Jena Friedman, and has ordered a stop-motion animated pilot titled The Shivering Truth, created by Vernon Chatman and featuring the voices of Michael Cera and Jonah Hill.
truTVs slate of five upcoming series includes Laff Mobbs Laff Tracks, which will launch later this year and provide a refreshing new take on traditional stand-up comedy; At Home with Amy Sedaris from the comedy icon; the comedic anthology series Bobcat Goldthwaits Misfits & Monsters; the scripted comedy Im Sorry, from Andrea Savage; and the live call-in talk show The Chris Gethard Show.
Cartoon Network recently greenlit Unikitty!, an all-new animated series produced by Warner Bros, that will follow Unikitty, the beloved fan-favorite character from the global blockbuster The LEGO Movie, and her whole cast of friends into a world full of adventure, excitement and dance parties.
CNN will be adding five n
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The Experience Is Everything at Turner's 2017 Upfront 
