New Alpha 7S III Firmware Update Includes S-Cinetone
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton February 25, 2021
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Sony Electronics Inc. today announced a new firmware update for the Alpha 7S III (Version 2.00) that allows users to utilize S-Cinetone, which is inspired by the color science used in Sony's flagship VENICE cinema camera.
S-Cinetone delivers natural mid-tones, plus soft colors and gorgeous highlights that are essential to create a cinematic look. The new firmware also includes an update on Active Mode with 5-axis optical in-body stabilization.
The new firmware is available to download for free HERE.
Exclusive stories and exciting new content shot with Sony's imaging products can be found at alphauniverse.com, a site created to educate and inspire all fans and customers of Sony Alpha.
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New Alpha 7S III Firmware Update Includes S-Cinetone 
