The 2019 AICP Next Awards Premiere at The Tishman Auditorium
11/06/2019
The Most Next honor which is selected from all the winners in the Next categories - went to Pernod Ricard's The Time We Have Left, from Leo Burnett Madrid. The winning entry (which was also honored in the Next Social category) was a holiday-themed ad for the Spanish liqueur Ruavieja (a Pernod Ricard brand). The piece focuses on a tool that allows people to calculate how long they have left to spend time with their loved ones. As part of the project, they united close friends and family members and filmed their reactions when they got to see just how brief this amount of time was, resulting in tears shed and realizations that life is fleeting, especially when compared to the amount of time spent online or gazing at digital devices. The spot, directed by Felix Fernandez de Castro of Tesauro, was a sensation in Spain, generating millions of views and opening a dialogue about the value of relationships and the need for people to stay connected in real life.
The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. Leo Burnett Madrid has directed the grant to Reboot & Recover (http://www.rebootandrecover.org/), a Florida-based non-profit with a mission to help people reduce their screen time by providing solutions for balanced living in a technology-driven world. The organization launched an initiative on Instagram called #ScreenTimeChallenge to raise money and awareness, and get people to reduce their screen time; research shows that spending three or more hours a day on a screen is linked to depression and unhappiness. To participate, users share a screenshot of their Screen Time from their device on Instagram, add a poster found on the organization's site, and tag three friends and challenge them to join the #ScreenTimeChallenge, and donate 10 times our screen time over three hours to Reboot & Recover. Mark Tutssel, Executive Chairman of Leo Burnett, who accepted the grant on behalf of Leo Burnett Madrid, invited the audience at the Next Awards to take the challenge.
Jaime Robinson, Co-Founder and Chief Creative Officer at JOAN, served as this year's AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. Like the AICP Show, The AICP Next Awards are preserved in The Museum of Modern Art's Department of Film's state of the art archives for future generations to study, and are available for use or exhibition by the museum's curators. All individual works and each year's shows in their entirety can be viewed exclusively at www.aicpawards.com, the AICP Awards Archive website.
The AICP Next Awards recognizes work in 12 categories: Augmented Reality, Branded Content, Digital Experiences, Experiential, Influencer, Innovation, Integrated Campaign, Pre-Roll, Purpose Driven Advertising, Social, Virtual Reality/360 Video, and Viral/Web Film. The Next Awards Judging Chair and the Jury Presidents from each category, along with select Curators At Large, choose The Most Next Award (Best in Show) from among the category winners.
Robinson served as master of ceremonies at the Next Awards debut. In addition to unveiling the honorees, the winning Integrated Campaigns Burger King's The Whopper Detour, via FCB New York and Samsung Global's Samsung x Fortnite: The Galaxy Skin, via R/GA presented live case studies.
A full roster of AICP Next Awards winners includes:
Next Augmented Reality
Pediatric Brain Tumor Foundation Imaginary Friend Society AR
Production / Development Company: Tool
Agency: RPA
Director/ Developer: Tool Innovation
Next Branded Content
HBO Westworld: The Maze
Production / Development Company: Xandra, Kilter Films
Agency: 360i
MGM Resorts International Universal Love
Production / Development Company: SMUGGLER
Agency: McCann Worldgroup
Director/ Developer: Lagan Sebert
Montefiore Corazon
Production / Development Company: Serial Pictures
Agency: JohnXHannes
Director/ Developer: John Hillcoat
Next Digital Experiences
Acura Acura ILX Quick to React
Production / Development Company: Bullitt Branded
Agency: MullenLowe Group
Director/ Developer: Spiro Razatos
Netflix Talk to the Reasons - 13 Reasons Why
Production / Development Company: Moth Flame
Agency: Moth Flame
Director/ Developer: Kevin Cornish
Samsung Global Samsung x Fortnite: The Galaxy Skin
Production / Development Company: R/GA
Agency: R/GA
Next Experiential
Burger King The Whopper Detour
Production / Development Company: O Positive
Agency: FCB New York
Director/Developer: Jonathan Klein
McDonald's The Flip
Production/Development Company: Sanctuary Content
Agency: We Are Unlimited
Director/Developer: Elle Ginter
Next Influencer
Samsung Global Samsung x Fortnite: The Galaxy Skin
Production / Development Company: R/GA
Agency: R/GA
Thomson Reuters Unboxing The Truth : Sneakers
Production / Development Company: TBWA\Chiat\Day, The Shoe Surgeon
Agency: TBWA\Chiat\Day
Director/ Developer: TBWA\Chiat\Day, Design by Disruption
Next Innovation
HBO Westworld: The Maze
Production / Development Company: Xandra, Kilter Films
Agency: 360i
Truth Initiative, Ad Council, Office of National Drug Control Policy Treatment Box
Production / Development Company: m ss ng p eces
Agency: 72andSunny
Director/ Developer: Tucker Walsh, Mike Woods
Next Integrated Campaign
Burger King The Whopper Detour
Production / Development Comp
LINK: | http://www.aicp.com/news-roundup/news-from-aicp/the-2019-aicp-next-awa... |
See more stories from aicp |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
29/04/2024
Screen Australia announces James J. Robinson's debut feature First Light
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light First Light Principal Photography is underway on Firs...
29/04/2024
Capitol Broadcasting Becomes First Company Inducted into NC Media and Journalism Hall of Fame
Capitol Broadcasting recently became the inaugural company honored with inductio...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
L3Harris Chair and CEO Christopher E. Kubasik Discusses 1Q24 On CNBC's "Closing Bell: Overtime"
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
Audinate Adds Major New Features to Dante Connect
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
Bell Media Launches New Portfolio of FAST Channels
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
Study: Broadcast TV Evening News Avoids Serious Economic Issues
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
Hughes Opens Manufacturing Facility and Private 5G Incubation Center in Maryland
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Broadcasting Legend Harry Pappas Dead At 78
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
Televisa Selects Synamedia For Broadcast Distribution Overhaul
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Participate in the Survey - The Impact of AI on Media and the Creative Industry Pascal Wagner April 26, 2024 0 Comments By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show Brie Clayton April 26, 2024 0 Comments SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Certificate
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Reports Higher Q1 Profits Despite Broadband, Video Losses
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Environmental Groups Aim To Make Unscripted TV More Sustainable
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia Named Weekend Anchor at Telemundo 40 in Texas
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports Kicks Off FAST Channel for UEFA Champions League on Pluto TV
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Brian Roberts's Pay Rose To $35 Million at Comcast
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
John Lithgow Goes Back to School in Art Happens Here'
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
FETV Wants Upfront Buyers Seeking Cable Viewers To Join Its Family
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Catchy Comedy Features Gomer Pyle, USMC' Weekend Marathon
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks off today at Cinpolis
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
Interview: Lourdes Portillo, Director of Las madres de la Plaza de Mayo, La Ofrenda
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Career insights instead of everyday school life
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
L3Harris Technologies Reports Strong First Quarter 2024 Results, Increases 2024 Profitability Guidance
Orders1 of $5.5 billion; book-to-bill of 1.06x Revenue of $5.2 billion, up 17%,...
26/04/2024
What Makes A Network Resilient?
Five Considerations For Communications Modernization In The 21st Century In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports Launches New Free Streaming Channel
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Roku Streaming Homes Hit 81.6M
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
Sarah Farrell Named General Manager Of Pinewood Toronto Studios
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and Myriad Solutions
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talent' award
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Picture Shop Announces Chris Evans as Head of Unscripted Brie Clayton April 26, 2024 0 Comments Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Participate in a Survey - The Impact of AI on Media and the Creative Industry Pascal Wagner April 26, 2024 0 Comments By participating in this survey,...
26/04/2024
Hi Barbie! Mattel Launching First FAST Channels on Samsung TV Plus
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Marty Moe Named President Of Trusted Media Brands
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard Directs Jim Henson Documentary for Disney Plus
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
Kraken Skate Away From RSN Root Sports for Deals With Tegna, Amazon
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Warner Bros. Discovery Launches Olli First-Party Data Platform
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
The Equalizer' Gets Season 5 on CBS
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW Inks New Deal for Miss USA, Miss Teen USA
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Urging Young Viewers To Vote With Blunt Campaign
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Neil Gaiman's Sandman' Universe Expands With Dead Boy Detectives'
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective opens largest film and TV studio in the heart of London
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages By Matthew Corrigan Publi...
26/04/2024
Richard Perkett joins Amagi as chief product officer
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries ...
26/04/2024
Teradek Announces Smaller More Robust Built-in Antennas f...
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
Amagi Names Richard Perkett Chief Product Officer
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
NAB Board Election Results Announced
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...