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LAVENIR DE LA TELEVISION AU MIPCUBE 2013
Paris, le 6 mars 2013 Pour sa deuxime dition, le MIPCube confirme sa place unique de plateforme de crativit et dinnovation runissant les professionnels de lindustrie audiovisuelle et les nouveaux acteurs du contenu. MIPCube proposera un programme quotidien de confrences et de dbats autour des nouveaux enjeux de lindustrie du contenu en termes de cration, de production, dengagement daudience et de montisation, avec notamment des intervenants de Twitter, Warner Bros., Machinima, mais aussi une nouvelle masterclass autour du contenu et des marques ainsi quun vnement qui runit des femmes influentes de la technologie et des mdias.
Intgr pleinement au MIPTV, (8-11 avril, Palais des Festivals, Cannes), le MIPCube propose aussi une zone dmo au cur du march mettant en avant les technologies les plus cratives et les plus pointues en matire de cration, dengagement et de montisation de laudience.
Dan Biddle, Head of Broadcast Partnerships, Twitter (Royaume-Uni) expliquera comment lavenir du rseau social est aujourdhui li la tlvision. Les nouveaux magnats des mdias Andrew Creighton, Supreme Overlord du magazine culturel alternatif Vice, et Scott Dikkers, Founding Editor de la revue satirique amricaine The Onion donneront galement un aperu de lavenir des contenus multi-plateformes do quils naissent, en ligne ou ailleurs.
Les crateurs de la superproduction multi-plateformes Mortal Kombat: Legacy, Kevin Tancharoen, Director/Producer, Warner Bros., et Lance Sloane, Head of Digital Programming and Development, Warner Bros. Digital Distribution, expliqueront comment ils sont arrivs produire la web-srie la plus regarde en 2011.
Des experts en contenu digital dcriront comment attirer et dvelopper toujours plus daudiences travers les tmoignages de Philip Debevoise, President & Co-Founder of video entertainment network Machinima, qui affichait 2,5 milliards de vidos diffuses en janvier 2012; Jamal Edwards, entrepreneur YouTube de 22 ans, Founder & CEO, SB.TV Global Ltd.; Jorge Rincn, COO de AdsMovil, socit de publicit mobile appartenant Cisneros destine la population hispanique; et enfin Gene Liebel, Chief Strategy Officer de lagence Huge, qui a conu et dvelopp la stratgie de la plateforme numrique HBO GO, soulignera limportance du design et de linterface utilisateur dans le dveloppement de la consommation des contenus.
A loccasion dune session ddie aux nouveaux modes de distribution, lheure o le contenu se consomme la demande, nimporte o et nimporte quand, sur un grand nombre de supports, Ashley MacKenzie, Founder, Base79 (le plus important partenaire de contenu pour YouTube en Europe) mettra laccent sur les modles de distribution existant aujourdhui pour les crateurs de contenus et sur la meilleure faon de les montiser.
Parmi les nombreuses opportunits de networking, MIPCube propose aussi des sessions de matchmaking qui runiront entre autres des responsables du digital chez les diffuseurs (Fabienne Fourquet, Head of Digital, Canal ; Julie Bristow, Executive Director, Studio & Unscripted Content de CBC Canada), des producteurs nouveaux mdias, des reprsentants de grandes marques (Paolo Bonsignore de Illy Caf) ou encore des experts en contenu de marque (Victor Knaap de Media Monk).
Nouveaut 2013, la masterclass ddie aux marques et contenus, sponsorise par Ogilvy et ralise en partenariat avec Hyper Island, runira plus de 80 dirigeants de haut niveau, experts en branded entertainment et issus des marques, agences, socits de production, chaines de tlvision, plateformes digitales ou rseaux sociaux. Lobjectif de cette masterclass est dexplorer les nouveaux enjeux et les stratgies les plus innovantes en matire de contenu de marque en confrontant les points de vue des principaux acteurs du march travers une slection de campagnes les plus russies. La masterclass sera prsente par Johanna Frelin, CEO de Hyper Island, avec de nombreuses contributions dont Fru Hazlitt, Managing Director, Commercial, Online and Interactive, ITV; John Allert, Group Brand Director, McLaren; et Simon Whalley, Executive Producer, Framestore. Les marques telles que Renault, Swarovski et les agences Newcast (Publicis), MEC et Havas seront galement prsentes.
Autre nouveaut, le petit djeuner vnement Women in Tech and Media runira de grandes figures fminines qui changeront sur les dfis rencontrs dans lindustrie des contenus. Parmi les femmes attendues: Franoise Laborde, Membre du CSA et Prsidente de lAssociation des Femmes dans les mdias; Jesse Draper, cratrice et animatrice du The Valley Girl Show (programme qui affiche plus de 200 000 pages vues par mois sur toutes les plateformes et lune des femmes les plus influentes des technologies aujourdhui); Kim Moses, Principal, Sander/Moses Productions, SLAM & Creator, The Total Engagement.
Les talents de demain seront lhonneur dans trois vnements distincts: le Content 360 Pitch Competition, destin aux producteurs et aux agences de cration transmedia, sponsoris par le diffuseur russe indpendant CTC Media et MTS; le MIPCube Lab, comptition internationale de startups innovantes en TV; et enfin le TV Hack Day qui runira 15 dveloppeurs et designers pendant 48 heures dans un marathon cratif et technique sur le thme du futur de la vido. Tous les gagnants de ces vnements seront prsents lors de lInnovation Show, le 10 avril.
Le MIPCube organise galement quelques ateliers pratiques dont la masterclass YouTube Creators pour les producteurs de contenus qui sera dirige par David Ripert, Head of YouTube Next Lab EMEA chez Google, ou encore le Social TV Bootcamp qui permettra daborder les enjeux et les opportunits de la social TV.
Le dimanche 7 avril, en prambule du march,
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