Sony Pixel Power calrec Sony

Hitting the Waves: Behind the Development and Strategy of the New Electric Water-Based Motorsport E1 Series With CEO Rodi Basso

29/01/2024

Hitting the waves: Behind the development and strategy of the new electric water-based motorsport E1 Series with CEO Rodi Basso By Heather McLean

Friday, January 26, 2024 - 10:05

Print This Story

In September 2020, the Union Internationale Motonautique (UIM) E1 World Electric Powerboat Series was announced. Set to be a global series based on seas and lakes with the goal of driving forward the electric revolution in the marine environment, the E1 Series is now ready to hit the waves with its inaugural event in February.

The UIM E1 World Electric Powerboat Series is the brainchild of Spanish businessman Alejandro Agag, the founder of Formula E and Extreme E now co-founder and chairman of E1 Series, Formula E chair and Extreme E chair and CEO Rodi Basso, former director of motorsport at McLaren - now co-founder and CEO at E1 Series and Dr Raffaele Chiulli President of the UIM.

Here we talk to Basso about the evolution, development and now launch of this exciting water-based motorsport that will be hitting our screens with the first race of the championship which is taking place in Jeddah on 2 to 3 February 2024.

The background to the creation of the E1 Series began in 2016 when McLaren won the FIA tender for developing the battery that would eventually allow Formula E cars to not need to swap out for a fresh battery during a race.

Basso was leading McLaren Technologies as a managing director at the time. With his team of 300 engineers plus the collaboration of Lucid Air, he worked on the development of the battery. This is where he met Alejandro Agag for the first time.

Fast forwarding, in 2018 we delivered the battery in Riyadh for the first race of [Formula E's] Generation 2. Everything was fine, and the battery performed fantastically for the following four to five years.

After this time I decided to take a sabbatical, because after being backed by incredible brands like NASA, Ferrari, McLaren and so on, I [wanted to] build a new brand and a new project from ground zero. I didn't have any idea, to be honest, in terms of what to do next, but in agreement with my wife I decided to take this sabbatical.

This was now at the beginning of the global pandemic. Basso met up with Agag again as both were in London, and while jogging together to stay fit during COVID they discussed ideas and projects. One stood out, remembers Basso. This was SeaBird Technologies, the brainchild of Norwegian yacht designer, Sophi Horne, who was to become the designer of the E1 racing foil, RaceBird.

SeaBird is capable of reaching speeds of 50 knots (93 kph or 58 mph). Its peak power output is 150 kW (which is equivalent to 200 bhp), with a battery capacity of 35kWh (requiring two full charges per race event).

Says Basso: Alejandro told me that he had invested in a start up funded by Sophi Horne, our designer [of RaceBird], to develop commercial boats based on foil and electric propulsion. Because of my background I'm an aerospace engineer that has been involved in motorsport and electrification for many years he was asking for support and for some guidance for this start up, because there was no engineer at that moment. It was the very beginning.

In 24 hours, I went back home, I put together a deck which was 80% of the base of the investor deck that we presented to our investors afterwards with the idea of building a new championship based on a racing version of those boats, and of course on water. By doing so, we will have helped SeaBird [Technologies] in increasing experience, build a foundation, and market themselves in order to raise funds and continue their own life.

That occurred in May 2020. In the September, the pair were at the Monaco Yacht Club where they were able to announce the 25 year-long exclusive licence that they had been awarded by the UIM for developing and promoting electric power boat championships worldwide. So we are the only one who can do this, whatever the technology, existing or not existing, which is a strong position.

SeaBird Technologies, the brainchild of Norwegian yacht designer, Sophi Horne, is the designer of the E1 racing foil, RaceBird

Passion for the sea

The reason Basso was drawn to this project comes from his love of the sea on one side, and his vision to create a new future for vehicles whether they be on water or land. There is an element of passion, he explains. I come from a seaside place in Naples in Italy. I always loved sailing. After so many years in motorsport, I wanted to be in nicer places and also contribute to a project with a positive impact on the coastal area so that the future generation can enjoy this. But I have to say, this is a romantic element; there is also a business rationale behind this, because I have presented to Alejandro the huge opportunity behind a gap in the marine industry around electrification.

The boat is zero emissions. It's full electric. The infrastructure to charge the boat at present is based on biofuel, and we have a local battery storage, and then we charge the battery. From the beginning [from our first event] we consulted in order to be ISO certified 20121 in order to be an event at zero impact

With my expertise of electronic and electric systems, we have accelerated he marine industry by at least 15 to 20 years by implementing the state-of-the-art of what's available in motorsport and supercars into a boat. So it's not innovation at its peak. It's innovation of cross-fertilisation with the vision that in the next generation boats, we want to be the driver, and we want to partner with a technology provider who wants to really drive the change and propose a new solution in order to revolutionise all mobility on water, on the road, and wherever.

The combination of Basso and Agag is great match for the E1 Series. Basso explains: Alejandro is a sport marketi
LINK: https://www.svgeurope.org/blog/headlines/hitting-the-waves-behind-the-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

20/03/2026

FCC Approves Nexstar's Acquisition of Tegna

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

Icesi names Ronald David Reyes as the 2025 recipient of t...

Colombia's Icesi University and WSDG are proud to announce Ronald David Reyes as the recipient of the 2025 WSDG Excellence Scholarship, awarded to an outsta...

20/03/2026

Celebrating the greatest creators - One Battle After Ano...

Avid today celebrated the filmmakers, editors and sound teams that worked with Avid Media Composer and Pro Tools to create the vast majority of this year'...

20/03/2026

MRMC Names CP Communications Its Official U.S. Rental, Sales Partner

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

FOR-A To Feature Software-Defined, AI-Driven Solutions At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

2026 NAB Show Exhibitor Insight: Riedel Communications

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

DirecTV Files Suit to Block Nexstar/Tegna Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

Fujifilm Announces Four New Broadcast Zoom Lenses

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

NAB 2026: Software-Defined, AI-Powered Workflow Tells the...

Real-time 9:16 AI-Generated Autocropping; Software-Defined Station in a Box; and Software Switcher with Unlimited Layering Are Among Show Highlights For the fi...

20/03/2026

Signiant Showcases New Content Innovations Driving Visibility, Access, and Action at NAB 2026

Signiant Showcases New Content Innovations Driving Visibility, Access, and Actio...

20/03/2026

Caffeine Relies on DaVinci Resolve Studio for End to End Post Workflow

Caffeine Relies on DaVinci Resolve Studio for End to End Post Workflow Brie Clayton March 19, 2026 0 Comments Blackmagic Cloud helps Mexican post faci...

20/03/2026

It's time to play The Money List! Baz Ashmawy is back at the helm as the quiz returns for a fourth season

It's time to play The Money List! Baz Ashmawy is back at the helm as the qui...

19/03/2026

The Rise of Streaming, Particularly for Sports, Revives Loudness Issues

Live sports production increases complexity, with dynamic audio levels and an overall philosophy that encourages transient volume spikes Fourteen years ago, Am...

19/03/2026

Advanced Systems Group Names Peter Thordarson as Technical Account Executive

Advanced Systems Group, a technology and services provider for media creatives and content owners, announced the appointment of Peter Thordarson to the newly cr...

19/03/2026

SVG Students To Watch: Arya Taymuree, University of Washington

For this senior from the Bay Area, the speed and pressure of live sports production play right into her strengths In the live-sports-video industry, the future...

19/03/2026

Grass Valley Expands Partnership with University of Pittsburgh Athletics, Upgrading Production Infrastructure to SMPTE ST 2110 IP

Grass Valley has expanded its long-term partnership with University of Pittsburg...

19/03/2026

Audio-Technica Debuts ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones

Audio-Technica has released the ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones, designed for use with DSLR, mirrorless SLR, and other cameras. The ATV-SG1...

19/03/2026

NAB 2026: Harmonic Enhances XOS Advanced Media Processor to Streamline Next-Generation Broadcast Distribution

Harmonic (booth W2831) announces updates to its XOS Advanced Media Processor aim...

19/03/2026

DAZN and Top Rank Sign Multi-Year Rights Deal to Bring Marquee Events and Historic Archive to the Global Home of Boxing

DAZN and Top Rank have announced a multi-year partnership that will bring Top Ra...

19/03/2026

IHSE and Cyviz Announce Strategic Partnership

IHSE, a provider of KVM systems, has announced a partnership with Cyviz AS, a provider of technology solutions for collaboration and mission-critical operations...

19/03/2026

Net Insight appoints Larissa Grner-Meeus as Chief Product Officer (CPO)

Net Insight has appointed Larissa G rner-Meeus as Chief Product Officer. She joins the company's executive management team. G rner-Meeus holds a Dipl-Ing. ...

19/03/2026

Leader Appoints Rob Stanley as Regional Sales Manager UK & Northern Europe

Leader Electronics of Europe has appointed Rob Stanley as Regional Sales Manager for the UK and Northern Europe. In the role, he will manage key accounts and ha...

19/03/2026

FIFA and YouTube Team Up in FIFA World Cup 2026 Preferred Platform Agreement

FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026. Under the agreement, FIFA's Media Partners will be able to publis...

19/03/2026

Upgrade to NCAA March Madness Live App Expands Multi-Game Viewing, Enhances Second-Screen Experience

New features across mobile, connected devices, and automotive platforms undersco...

19/03/2026

PSSI Global Services Welcomes Ben Bradshaw as Director of Product and Network Development

PSSI Global Services has appointed Ben Bradshaw as Director of Product and Netwo...

19/03/2026

NAB 2026: Cobalt Digital to Unveil Additions to End-to-End IPMX and ST 2110 Ecosystem

Cobalt Digital has announced its NAB 2026 product lineup, which includes additio...

19/03/2026

Sportradar Releases Industry Outlook on the Future of U.S. Sports Viewing

Sportradar has released a new report, Innovation in Sports Media: The Next Era of Sports Viewing, examining how the sports viewing experience in the U.S. is evo...

19/03/2026

Matrox Video's ConvertIP Awarded in Rai Framework Agreement Supporting IP Modernization Strategy

Matrox Video has been awarded a three-year framework agreement to supply its Con...

19/03/2026

Controlled Chaos: Inside the Mighty Production Engine Behind the NCAA Men's Basketball Tournament's First Week

CBS Sports' Jason Cohen and TNT Sports' Chris Brown lead the charge on n...

19/03/2026

Loud and Fun Is the Goal for NCAA Tourney Audio

A1 Dave Grundtvig and his team deploy plenty of mics to capture the sounds and energy from the stands as well the court March Madness is a tournament in which ...

19/03/2026

Spotify Marks 5 Years of EQUAL With EQUAL: The Podcast and Global Events

In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...

19/03/2026

Toontrack release Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

19/03/2026

Roland preview Melody Flip

New generative AI plug-in due in May 2026 Roland have announced the upcoming launch of a new generative AI tool created in collaboration with Sony Computer ...

19/03/2026

Native Instruments CEO Statement

Nick Williams updates users on insolvency process Nick Williams, the CEO of Native Instruments, has released the following official statement regarding thei...

19/03/2026

Milab to restart production

Iconic Swedish mic manufacturer back in action Legendary Swedish microphone manufacturer Milab have announced that production is now fully underway, and mic...

19/03/2026

FT1-EMU plug-in from Freqport

Acclaimed saturation unit goes virtual Freqport's Freqtube FT1 (reviewed here in SOS February 2023) offers a convenient way to integrate real valve-base...

19/03/2026

SGL Carbon: Restructuring ensures earnings forecast and creates basis for new growth

The discontinuation of loss-making business activities as part of the restructur...

19/03/2026

Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand

Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand 19 March, 2026 Media releases From one of the writer/producers of Succession...

19/03/2026

SBS brings communities together at Bondi Pavilion for Harmony Week multilingual broadcast

SBS brings communities together at Bondi Pavilion for Harmony Week multilingual ...

19/03/2026

Clarification from SBS regarding Western Sydney expansion

Clarification from SBS regarding Western Sydney expansion 19 March, 2026 Media releases From an SBS spokesperson: SBS wishes to clarify some media coverag...

19/03/2026

Leader appoints Rob Stanley as Regional Sales Manager UK...

Test & measurement innovator, Leader Electronics of Europe, is pleased to announce the appointment of Rob Stanley as Regional Sales Manager - UK & Northern Euro...

19/03/2026

Accedo One and Magine Pro Officially Launch Leyra Deliver...

The recently announced joint venture between Accedo One and Magine Pro has been officially launched as Leyra. The new company will combine the two complementary...

19/03/2026

Lightware matrices are the go-to choice for signal manage...

Budapest, Hungary, March 2026 - Demand for traditional matrix switching remains strong across live events, rental and staging markets. With a reputation for rel...

19/03/2026

DPA Elevates 4097 Micro Shotgun With CORE Technology

DPA Microphones adds to its CORE microphone selection with the 4097 CORE Micro Shotgun, which delivers a new level of clarity, headroom and sonic transparency...

19/03/2026

Starfish highlights flexible TS Splicer releases and new...

Starfish Technologies will present the latest releases of its TS Splicer (Win) and TS Splicer (K8) at NAB Show 2026, together with a new Monitoring Dashboard de...