Sony Pixel Power calrec Sony

Hitting the Waves: Behind the Development and Strategy of the New Electric Water-Based Motorsport E1 Series With CEO Rodi Basso

29/01/2024

Hitting the waves: Behind the development and strategy of the new electric water-based motorsport E1 Series with CEO Rodi Basso By Heather McLean

Friday, January 26, 2024 - 10:05

Print This Story

In September 2020, the Union Internationale Motonautique (UIM) E1 World Electric Powerboat Series was announced. Set to be a global series based on seas and lakes with the goal of driving forward the electric revolution in the marine environment, the E1 Series is now ready to hit the waves with its inaugural event in February.

The UIM E1 World Electric Powerboat Series is the brainchild of Spanish businessman Alejandro Agag, the founder of Formula E and Extreme E now co-founder and chairman of E1 Series, Formula E chair and Extreme E chair and CEO Rodi Basso, former director of motorsport at McLaren - now co-founder and CEO at E1 Series and Dr Raffaele Chiulli President of the UIM.

Here we talk to Basso about the evolution, development and now launch of this exciting water-based motorsport that will be hitting our screens with the first race of the championship which is taking place in Jeddah on 2 to 3 February 2024.

The background to the creation of the E1 Series began in 2016 when McLaren won the FIA tender for developing the battery that would eventually allow Formula E cars to not need to swap out for a fresh battery during a race.

Basso was leading McLaren Technologies as a managing director at the time. With his team of 300 engineers plus the collaboration of Lucid Air, he worked on the development of the battery. This is where he met Alejandro Agag for the first time.

Fast forwarding, in 2018 we delivered the battery in Riyadh for the first race of [Formula E's] Generation 2. Everything was fine, and the battery performed fantastically for the following four to five years.

After this time I decided to take a sabbatical, because after being backed by incredible brands like NASA, Ferrari, McLaren and so on, I [wanted to] build a new brand and a new project from ground zero. I didn't have any idea, to be honest, in terms of what to do next, but in agreement with my wife I decided to take this sabbatical.

This was now at the beginning of the global pandemic. Basso met up with Agag again as both were in London, and while jogging together to stay fit during COVID they discussed ideas and projects. One stood out, remembers Basso. This was SeaBird Technologies, the brainchild of Norwegian yacht designer, Sophi Horne, who was to become the designer of the E1 racing foil, RaceBird.

SeaBird is capable of reaching speeds of 50 knots (93 kph or 58 mph). Its peak power output is 150 kW (which is equivalent to 200 bhp), with a battery capacity of 35kWh (requiring two full charges per race event).

Says Basso: Alejandro told me that he had invested in a start up funded by Sophi Horne, our designer [of RaceBird], to develop commercial boats based on foil and electric propulsion. Because of my background I'm an aerospace engineer that has been involved in motorsport and electrification for many years he was asking for support and for some guidance for this start up, because there was no engineer at that moment. It was the very beginning.

In 24 hours, I went back home, I put together a deck which was 80% of the base of the investor deck that we presented to our investors afterwards with the idea of building a new championship based on a racing version of those boats, and of course on water. By doing so, we will have helped SeaBird [Technologies] in increasing experience, build a foundation, and market themselves in order to raise funds and continue their own life.

That occurred in May 2020. In the September, the pair were at the Monaco Yacht Club where they were able to announce the 25 year-long exclusive licence that they had been awarded by the UIM for developing and promoting electric power boat championships worldwide. So we are the only one who can do this, whatever the technology, existing or not existing, which is a strong position.

SeaBird Technologies, the brainchild of Norwegian yacht designer, Sophi Horne, is the designer of the E1 racing foil, RaceBird

Passion for the sea

The reason Basso was drawn to this project comes from his love of the sea on one side, and his vision to create a new future for vehicles whether they be on water or land. There is an element of passion, he explains. I come from a seaside place in Naples in Italy. I always loved sailing. After so many years in motorsport, I wanted to be in nicer places and also contribute to a project with a positive impact on the coastal area so that the future generation can enjoy this. But I have to say, this is a romantic element; there is also a business rationale behind this, because I have presented to Alejandro the huge opportunity behind a gap in the marine industry around electrification.

The boat is zero emissions. It's full electric. The infrastructure to charge the boat at present is based on biofuel, and we have a local battery storage, and then we charge the battery. From the beginning [from our first event] we consulted in order to be ISO certified 20121 in order to be an event at zero impact

With my expertise of electronic and electric systems, we have accelerated he marine industry by at least 15 to 20 years by implementing the state-of-the-art of what's available in motorsport and supercars into a boat. So it's not innovation at its peak. It's innovation of cross-fertilisation with the vision that in the next generation boats, we want to be the driver, and we want to partner with a technology provider who wants to really drive the change and propose a new solution in order to revolutionise all mobility on water, on the road, and wherever.

The combination of Basso and Agag is great match for the E1 Series. Basso explains: Alejandro is a sport marketi
LINK: https://www.svgeurope.org/blog/headlines/hitting-the-waves-behind-the-...
See more stories from svg

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

18/10/2025

NESN Taps Harmonic for Primary Live Sports Distribution

New England Sports Network (NESN) has chosen Harmonic, working with Astound Business Solutions, as its enterprise technology partner to transform primary distri...

18/10/2025

DirecTV Launches Gray's Gulf Coast Sports & Entertainment Network

NEW ORLEANS, La. In the run-up to the start of the NBA season, WVUE-TV and Gray Local Media have announced a deal with DirecTV that will greatly expand access t...

18/10/2025

Berklee Celebrates 40 Years of the Fall Together Concert

Berklee Celebrates 40 Years of the Fall Together Concert Faculty composers Bob Pilkington and Greg Hopkins are among the featured artists for this year's ...

17/10/2025

NEP Group Receives New Equity Investment From 26North Partners LP, Co-Investors

NEP Group Receives New Equity Investment From 26North Partners LP, Co-InvestorsCarlyle remains the largest shareholder as the company prepares for the futureBy ...

17/10/2025

Apple Lands Five-Year Deal for F1 Distribution in the U.S.

Apple Lands Five-Year Deal for F1 Distribution in the U.S.Besides airing on Apple TV, the sport will be amplified on other Apple servicesBy Ken Kerschbaumer, Ed...

17/10/2025

SVG Sit-Down: Marshall Electronics' Bernie Keach on the Future of PTZ Cameras

SVG Sit-Down: Marshall Electronics' Bernie Keach on the Future of PTZ Camera...

17/10/2025

L2 Productions' REMI Facility in Austin Can Produce Content From Anywhere

L2 Productions' REMI Facility in Austin Can Produce Content From AnywhereMusic festivals, sports events are produced via flypacks and remote control roomsBy...

17/10/2025

Give Me the Backstory: Get to Know Sarah Dowland, the Filmmaker Behind Sue Bird: In The Clutch

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

17/10/2025

Cooper Raiff Returns to the Sundance Film Festival With His Independent Series Hal & Harper

(L-R) Christopher Meyer, Addison Timlin, Cooper Raiff, Lili Reinhart, Alyah Chan...

17/10/2025

Ferramenta de arte da capa de playlists do Spotify chega ao Brasil com uma noite de autoexpresso

M sica e arte se uniram em uma noite especial na semana passada na ZIV Gallery, ...

17/10/2025

Spotify's Custom Playlist Cover Art Tool Arrives in Brazil With a Night of Self-Expression

Music and art came together for one special night last week at ZIV Gallery, an i...

17/10/2025

Spotify and FC Barcelona Extend Partnership Through 2030

Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that's redefining how fans, players, and artists connect. Th...

17/10/2025

Sports Fishing Championship Deploys DigitalGlue Storage Platform

MURRIETA, Calif. The Sports Fishing Championship (SFC) has deployed DigitalGlue's creative.space storage platform to streamline video production by centrali...

17/10/2025

TV Ad Impressions for Football Spiked in Q3

BELLEVUE, Wash. Football continued to cement its reputation as a bulwark of TV advertising in Q3 2025 with new data from iSpot that showed both the NFL and coll...

17/10/2025

Reeling in the Chaos Sports Fishing Championship Simplifi...

The Sports Fishing Championship (SFC), the premier competitive saltwater fishing series, has transformed its production workflow by adopting creative.space, the...

17/10/2025

QuickLink Unveils StudioPro Version 4 With Major Enhancem...

QuickLink, a leading provider of award-winning multi-camera video productions and remote contribution solutions, announces the release of StudioPro Version 4, ...

17/10/2025

Westcoast Pixel dazzles with dynamic 3D video projections

Although the annual Grammy Awards celebration is best known for recognizing achievements in the recording industry, the show often proves a visual spectacle as ...

17/10/2025

Alex Dunfey Promoted to CTO at OpenDrives

OpenDrives, Inc., a leading provider of software-defined data storage and data services, has promoted Alex Dunfey to Chief Technology Officer (CTO) from his for...

17/10/2025

University of Arizona Scales Up Broadcast Capabilities Wi...

The University of Arizona (UofA) has significantly upgraded its broadcast communication infrastructure with the integration of Riedel Communications' advanc...

17/10/2025

NESN Redefines Regional Sports Video Delivery with Harmon...

Harmonic (NASDAQ: HLIT) today announced that New England Sports Network (NESN), owned by Fenway Sports Group and Delaware North, has selected Harmonic as its en...

17/10/2025

Austin PBS Expands Facility-Wide Production Communication...

Austin PBS has recently upgraded its facility-wide communications infrastructure, deploying Clear-Com 's Eclipse HX, FreeSpeak II beltpacks, and V-Series ...

17/10/2025

ZEISS Opens BETA Registration for CinCraft Virtual Lens T...

ZEISS announces an open call for the closed BETA testing phase of CinCraft Virtual Lens Technology, the innovative digital tool that brings authentic lens chara...

17/10/2025

Lightware powers hybrid learning transformation at Centri...

Situated in the town of Kokkola, Centria University of Applied Sciences offers higher education across five core fields: engineering, business, social and healt...

17/10/2025

Pebble to automate CobbTV

Public information channel in Georgia, USA, to implement a powerful, simple, and cost-effective playout automation platform. Pebble, the leading automation, co...

17/10/2025

HBO Maxs Global Expansion Surpasses 100 Market Milestone

HBO Max is reporting that it has launched in 15 new markets, including Bangladesh, Cambodia, Macau, Pakistan, Sri Lanka and Ukraine, boosting the streaming serv...

17/10/2025

Netflix Expands Into Video Podcasts With Spotify Deal

Netflix said it will make a major push into video podcasts, inking a wide-ranging deal with Spotify through which it will offer 16 podcasts in the U.S. starting...

17/10/2025

Viamedia Rebrands as Viamedia.ai

Lexington, Ky. As part of a push to highlight its advanced advertising capabilities, Viamedia has launched a new AI-powered ad tech platform and officially rebr...

17/10/2025

QuickLink to Showcase StudioPro Version 4 at NAB Show New York

NEW YORK QuickLink has announced the release of StudioPro Version 4, which the company is calling the most significant upgrade yet to its flagship video product...

17/10/2025

Apple, NBCU to Launch Apple TV, Peacock Streaming Bundles

NEW YORK and CUPERTINO, Calif. Apple and NBCUniversal said they will sell Apple TV and Peacock streaming bundles to U.S. subscribers starting Oct. 20....

17/10/2025

Q&A with Boston Conservatory Choral Conductor Stephen Spinelli

Q&A with Boston Conservatory Choral Conductor Stephen Spinelli How his research into the lost manuscripts of composer Florence Price led to a Grammy-winning c...

17/10/2025

Netflix ISP Speed Index for September 2025

Back to All News Netflix ISP Speed Index for September 2025 Product 17 October 2025 Global Link copied to clipboard This month, 1% of Internet Service Pro...

17/10/2025

Open Source AI Week - How Developers and Contributors Are Advancing AI Innovation

NVIDIA's on the ground at Open Source AI Week. Stay tuned for a celebration ...

17/10/2025

The Engines of American-Made Intelligence: NVIDIA and TSMC Celebrate First NVIDIA Blackwell Wafer Produced in the US

AI has ignited a new industrial revolution. NVIDIA and TSMC are working togethe...

17/10/2025

Showcasing global expertise in safety and risk management

Gexcon is a trusted safety and risk management partner for complex, high hazard environments. ICG has been a dedicated marketing partner to Gexcon since 2018, b...

17/10/2025

Kingfishr, David Walliams, Baz Ashmawy and Celine Byrne among the guests on this week's Late Late Show

Here is your host, Patrick Kielty! After an incredible breakthrough year, Kingf...

16/10/2025

SVG Sit-Down: FUJIFILM Execs on GFX ETERNA 55 Camera, Importance of Shallow-Depth-of-Field Production

SVG Sit-Down: FUJIFILM Execs on GFX ETERNA 55 Camera, Importance of Shallow-Dept...

16/10/2025

Squash's Most Ambitious Broadcast Production To Be Deployed at Comcast Business U.S. Open

Squash's Most Ambitious Broadcast Production To Be Deployed at Comcast Busin...

16/10/2025

Main Street Sports Group Inks Deal With Omaha Productions, Launches Original-Content Division

Main Street Sports Group Inks Deal With Omaha Productions, Launches Original-Con...

16/10/2025

A Historic Precursor? FIFA, HBS, DAZN Offer an Inside Look at Production of FIFA Club World Cup 2025

A Historic Precursor? FIFA, HBS, DAZN Offer an Inside Look at Production of FIFA...

16/10/2025

Prime Video Offers Sneak Peak at New NBA on Prime Studio

Prime Video Offers Sneak Peak at New NBA on Prime StudioThe massive 13,000-sq-ft, two-story studio features a LED regulation half court and hoopBy Jason Dachman...

16/10/2025

SVG Remote Production Forum Draws Record Crowd for Visit to PGA TOUR Studios, Deep Dive Into REMI Workflows

SVG Remote Production Forum Draws Record Crowd for Visit to PGA TOUR Studios, De...

16/10/2025

BitFire's Ben Grafchik on How Growing Cloud Workflows Are Impacting the Live-Sports World

BitFire's Ben Grafchik on How Growing Cloud Workflows Are Impacting the Live...

16/10/2025

CultureCon Uncut' Video Podcast Returns for Season 2 With Host Imani Ellis

In 2017, Imani Ellis launched CultureCon, a conference that's become a must-attend event for more than 10,000 diverse creatives and Black professionals to c...

16/10/2025

Fresh Spins on Holiday Standards: The 2025 Spotify Singles Have Arrived

It might still be a little early to break out the tinsel and mistletoe, but Spotify's already queuing up some holiday magic. This year's Spotify Singles...

16/10/2025

Spotify to Publish First Independent Author Releases Through Audiobook Selects, With More Planned Ahead

Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...

16/10/2025

L3Harris Integrates VAMPIRE Aboard GM Defense's Infantry Squad Vehicle

VAMPIRE has been integrated onto GM Defenses Infantry Squad Vehicle (ISV), providing a mobile solution to effectively and affordably counter small drone threat...

16/10/2025

Unseen and Unmatched: L3Harris Marks a First in Infrared Tracking Technology

The AgilePod mounted on the host aircraft....

16/10/2025

Consumer attitudes toward in-car entertainment and media preferences highlighted in new Gracenote automotive report

60% say infotainment systems are a critical purchasing or leasing consideration,...