Revved Up in the Cloud: AWS Augments NASCAR Tracks App With 60 Live Feeds

Revved Up in the Cloud: AWS Augments NASCAR Tracks App With 60 Live Feeds Cloud-based workflows have improved the in-venue fan experience By SVG Staff

Thursday, July 11, 2024 - 12:27 pm

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Leagues and networks have harnessed the power and flexibility of the cloud, but in the case of NASCAR, the motorsports organization are taking those cloud-based workflows to enhance the in-venue fan experience. With the help of trusted partner AWS, passionate fans are able to interact and view 60 live feeds and more engaging content their the official NASCAR Tracks app. This new addition joins a handful of other key features, including access to mobile tickets, selecting your favorite track to turn on push notifications and beacon messages and receive the most important information, view weekend schedules, maps, guest services information, and more.

NASCAR's Managing Director of Digital Technology, Patrick Carroll, and AWS's Senior Industry Specialist BD of Media & Entertainment, Games, Sports, Andrew Reich, explain how this partnership came together and how it's changing the way fans watch races in person.

This session was hosted at the 2024 SVG Sports Cloud Production Engagement Forum on May 16 in New York City.

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LINK:	https://www.sportsvideo.org/2024/07/11/revved-up-in-the-cloud-aws-augm...
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