
TVBEurope: Can the Future of Playout be Software-Only?
TVBEurope recently featured an interview with senior staff at a major playout centre, talking about the uberisation of playout, and noting that they now had the capabilities to playout a broadcast channel using only software applications. As a follow-up, Executive Vice President Ciaran Doran alongside other vendors who have been leaders in advocating virtualised software platforms, capable of running in the machine room or in the Cloud spoke to TVBEurope to share Pixel Powers views.
Being a software company is the only thing Cinegy has ever done - we have been saying SDI must die' for years, Weigner says. We never considered being a hardware company. Our first systems used MPEG-2, because that was what was available when we started out in 2006. It just made sense to us to keep the content in MPEG-2 rather than continually converting back to baseband, because every conversion step degrades the signal.
Doran adds that Pixel Power started out making hardware decades ago because it was the only way to get the performance its software products needed. As soon as it was practical we moved away from being a heavy metal company. Pixel Power was the first to offer premium broadcast graphics on COTS hardware, and from there we became the first to develop software-only automation.
Swedish vendor nxtedition started life as a systems integrator, and found that automation systems invariably had gaps between the supposedly fully-functional hardware products. We wanted to provide our customers with a system that not only worked, but reduced complexity, Leah explains. So we developed the functionality in software, because that is the obvious way to do it.
Systems should be easy to use, and easy to maintain, he adds. If you reduce complexity you do not need so many technicians, so you can employ more journalists and creative talent. And if the system is so intuitive you can learn it in a couple of hours, you can be more productive. Our technology is largely used in news production, and being first and fast with the news is always the primary driver.
While the nxtedition platform is designed as a single-source solution, it does include APIs and the implementation of open standards. For Pixel Power, Doran emphasises that open standards absolutely has to be the way to go.
Broadcasters have always regarded themselves as different, wanting specific functionality for their unique operations. With ST-2110, they can continue to demand best of breed solutions.
Weigner agrees that open standards are vital, but adds a note of caution. ST-2110 is designed to be used within one facility - other standards exist for the long haul.
DVB is an IP signal. UDP as a standard is 40 years old. All the building blocks for IP connectivity between facilities and functions have been in place for 25 years or more.
All three agree that to achieve the necessary performance, software systems for broadcast need to be built on an architecture that minimises the processor demands by only using the precise functionality needed from moment to moment.
Microservices form the foundation of virtualisation, and virtualisation leads inevitably to discussion of the Cloud.
Cloud is a conversation starter, Doran says. People want to talk Cloud, but the reality is that it is more secure and more cost-effective to do it on-premise. The business model of the Cloud is that it costs little or nothing to upload: the costs are in the download. So do the maths.
Adam Leah of nxtedition adds, Because video servers get very big, they need to be near at hand. Having them on premises works out significantly less expensive - we did the sums for one of our clients and one third-party server charges worked out at around three times the capital cost, per year.
He also says that latency is a critical issue. Broadcasting is very hungry: we need a new frame every few milliseconds. But the Cloud is not about synchronous delivery, it is about scale. It really doesn't matter if it takes 100 milliseconds or 220 milliseconds to authorise a credit card transaction. These delays can be problematic in delivering video
What people really want is virtualisation, emphasises Cinegy's Weigner. The Cloud is just virtualisation running on someone else's computer. For an application like broadcast, where processes are pretty constant, then you do not need the elasticity, so why pay someone else to provide a service you could do yourself?
One area where elastic scale is a positive benefit is in disaster recovery. We have been preparing for the wrong sort of disaster, Doran says. Planning for business continuity has traditionally been based on a lack of access to the primary facility because of fire or flood, so all the staff get in cars to drive to a replica installation somewhere else.
Covid-19 has brought a different sort of disaster: the staff cannot get to any sort of facility, at least not in the usual numbers. So the ability to access playout from anywhere becomes very desirable.
German broadcasters, for instance, are looking into a common, shared playout facility, adds Doran. If you can access a playout installation in one region, why can't you access it from home? You only need KVM, and IP KVM has negligible latency.
Weigner makes the point that the Cloud business model of very low cost uploads plays into this disaster recovery application, as you can have all the content and software ready and waiting for only hundreds of dollars a year, and spin-up playout channels very quickly should it become necessary.
It is not only about CPUs, he says. One of Cinegy's early projects was about accelerating video using GPUs - we have 20 years' experience. GPU virtualisation in the cloud tremendously reduces footprint. You only need one CPU cor
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
NEW YORK LiveNow From Fox, Fox Television Stations' national news streaming service, has released viewing data showing the first quarter was the best quarte...
01/05/2025
The global installed base of Smart TVs and Connected TV (CTV) devices will reach 4.2 billion units by 2030, growing at a CAGR of 9.6% from 2.65 billion in 2025,...
01/05/2025
Samsung TV Plus has announced that it is expanding its existing lineup of more than 50 sports channels with five new free, ad-supported streaming television (FA...
01/05/2025
MELBOURNE, Fla. Carlo DiMarco has joined USSI Global as vice president of strategic marketing and growth, with responsibility for strategic business development...
01/05/2025
WASHINGTON The NAB has filed a wide-ranging rebuttal to proposals by the pay TV industry that the FCC delete and/or significantly change rules governing retrans...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
01/05/2025
Stream all episodes ofLook Who's Hangry from April 29
An RT Player Original in partnership with Heinz...
01/05/2025
Here is your host, Patrick Kielty!
T naiste, Minister for Foreign Affairs and T...
01/05/2025
Exclusive interviews and un-seen footage feature in new two-part series...
01/05/2025
May brings more than just rainbows and sunshine - it's also time for fresh adventures and epic battles. This GFN Thursday spotlights 20 can't-miss games...
01/05/2025
RT Investigates reveals details of Christian Brothers who were senior leaders a...
01/05/2025
RT Statement
The Enterprise Resource Planning (ERP) project is one of the projects that was funded from the proceeds of RT 's land sale in 2017, the init...
01/05/2025
Watch our promo: RT Supporting the Arts | What's on
This May, RT is delighted to support Bealtaine Festival, Fastnet Film Festival, and Dublin Dance Fest...
01/05/2025
For Nicolas Simon, advancing the field of robotics is a personal mission that could change his siblings' lives.
Two-thirds of Simon's family members us...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...