Speakers include leaders from Accenture, Dell Technologies, Microsoft and the United Nations; as well as Nobel Prize laureate, Sir Konstantin Sergeevich Novoselo
25 January 2024, Barcelona:The GSMA held its MWC preview press conference today, revealing new keynote speakers, participants and features for MWC Barcelona 2024 taking place at the Fira Gran Via in Barcelona, between 26-29 February.
This year's event theme is Future First, working towards solving the challenges of today and tomorrow. Future First is supported by the MWC agenda and shaped by six sub-themes which reflect the latest trends and technologies including 5G and Beyond, Connecting Everything, Humanising AI, Manufacturing DX, Game Changers and Our Digital DNA.
Hosted by the GSMA's Director General, Mats Granryd, and Chief Marketing Officer, Lara Dewar, the press conference revealed the Bar a Women's striker and Women's African Player of the Year, Asisat Oshoala, as the new ambassador for the Breaking Barriers campaign. Oshoala will use her platform as a footballer - and the profile of the Asisat Oshoala Academy - to raise awareness of the challenges that contribute to the Usage Gap, such as handset affordability, literacy and digital skills.
In addition, two new speakers will be joining the distinguished line-up of connectivity leaders announced earlier this year, including Carmen Artigas, Co-chair of the UN's AI Advisory Board and Sir Konstantin Sergeevich Novoselo, Professor at the National University of Singapore and winner of the 2010 Nobel Prize in Physics.
Mats Granryd, Director General of the GSMA, said, This year's edition of MWC Barcelona will mark 18 years that we've been bringing our flagship event to the city of Barcelona, and we are grateful for our unique public-private partnership built on innovation, collaboration and mutual success. MWC is a unifying force that emphasises how mobile technology transcends political, geographical, and cultural boundaries, and we cannot wait to kick off this gathering of the world's most innovative and entrepreneurial minds next month.
I'm as excited about this edition of MWC as I was my first show in Barcelona in 2006, says GSMA Ltd. CEO, John Hoffman. As ever, we're coming back bigger and better with a great roster of speakers, exhibitors and programmes that talk to the whole mobile ecosystem, from industry innovators to policymakers. We're excited to work with our host city parties to deliver the world's greatest technology event, supported by some of the world's biggest technology brands. I'm very much looking forward to experiencing the buzz of halls and seeing Barcelona shine in February.
Lara Dewar, Chief Marketing Office of the GSMA, said, MWC is no longer mobile first, or digital first, we are Future First - and the event brings industries, technologies and communities together, to realise the future's potential for the sustainability of our society and planet. At MWC Barcelona, you will have the opportunity to engage with the leaders of the moment and participate in the debates of the year, while experiencing the technology of tomorrow.
Celebrating the 10th edition of 4YFN
4YFN, the start-up and innovation platform at MWC Barcelona, celebrates its 10th edition at this year's show. Over the past decade, the start-up event has welcomed over 4,200 exhibitors, and connected over 9,200 founders with 5,200 investors looking to find the most promising digital start-ups. To mark its 10th anniversary edition, 4YFN will fill Hall 8 and feature four stages that will host the 4YFN Awards, on-stage pitching competitions and keynotes from some of the biggest names in the global start-up space. Recently confirmed speakers include Sara Bisbe, Co-founder and Chief AI Tech Officer at Aily Labs, and Chema Alonso, Chief Digital Officer at Telef nica.
4YFN will also feature partner programmes from Amazon, AstraZeneca, Boehringer Ingelheim, ESADE, GSK and the Institute for Information Industry.
Beyond Mobile - showcasing vertical innovations and driving policy debate
The GSMA confirmed the return of Journey to the Future and Sports Tomorrow Congress, both located in Hall 6, Connected Industries in Hall 4, and the invitation-only GSMA Ministerial Programme.
Journey to the Future is the high-tech space at MWC Barcelona, where attendees can discover and interact with the technologies changing the face of six sectors - Health, AI, Mobility, Sustainability, Accessibility and Retail.
Also announced was participation from the Emirates Team New Zealand, winners of the 36th America's Cup, as part of the Sustainability track at Journey to the Future. Attendees will have the opportunity to see their groundbreaking, hydrogen-powered chase boat, and discover how innovations in hydrofoil technology are unlocking new possibilities in clean technology - ahead of the 37th America's Cup coming to Barcelona in August later this year.
Sports Tomorrow Congress is presented by the Bar a Innovation Hub and provides attendees with a unique experience into how mobile technology is transforming sports. The congress is built upon decades of knowledge from FC Barcelona on topics such as health, nutrition, high athletic performance, the digital sphere, and the sports industry's impact on society.
Connected Industries is dedicated to showcasing the vertical innovations unfolding in industries adjacent to mobile. Split into four Summits, it will highlight how connected technologies are changing the face of Manufacturing, Smart Mobility, FinTech & Mobile Commerce, and Entertainment. Connected Industries will host speakers exploring topics such as connected vehicles, Industry 4.0, the fraud landscape, and the role of technology in improving fan and guest experiences.
The GSMA Ministerial Programme is the world's lar
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
19/03/2026
Berklee Popular Music Institute's 24th Showcase Channels '80s Prom Nosta...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
How Chris Bolte Builds the Sound of PlayStation Games Chris Bolte '16 is a technical sound designer at Sucker Punch Productions, where he helps create the...
19/03/2026
Other Voices presents a legendary night of music as Foo Fighters bring their stadium anthems to St James' Church, An Daingean. The surprise performance teas...
19/03/2026
***Issued by RT on behalf of RTS Ireland Awards / Gradaim RTS 2026...
19/03/2026
It's a double feature on GFN Thursday. This week, GeForce NOW offers smoother sights in virtual reality (VR) and a sprawling new land to conquer.
Streaming...
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
Yamaha C7 captured in Nashville
Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...
18/03/2026
Bass-enhancement plug-in upgraded
Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...
18/03/2026
Mix-reference plug-in overhauled
iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...
18/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
18/03/2026
Jess Ho explores the politics of food in new SBS Audio podcast For The Culture
18 March, 2026
Media releases
New SBS Audio podcast For The Culture, hosted ...
18/03/2026
Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...
18/03/2026
London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
Speakers include leaders from Accenture, Dell Technologies, Microsoft and the United Nations; as well as Nobel Prize laureate, Sir Konstantin Sergeevich Novoselo
