Ann Keefe, Regional Director - UK and Ireland at Kingston Technology, explains how storage and memory decisions made now are underpinning creativity in the future
By Contributor
Published: April 18, 2024
Ann Keefe, Regional Director UK and Ireland at Kingston Technology, explains how storage and memory decisions made now are underpinning creativity in the future
target=_blank title=Share on LinkedIn class=share-linkedin> Ann Keefe, Regional Director UK and Ireland at Kingston Technology, explains how storage and memory decisions made now are underpinning creativity in the future
https://www.tvbeurope.com/production-post/how-todays-storage-and-memory-decisions-underpin-future-creativity title=Share via Email class=share-email>
The media and entertainment (M&E) industry has undergone a significant transformation in recent years, fuelled by the shift from analogue to digital workflows and the proliferation of streaming services. These changes have led to increased demand for higher-quality content, more complex deliverables, and improved capture. Consequently, companies working in the M&E sector face mounting pressure to deliver more, faster, and at a lower cost.
Flexible external storage One of the most significant challenges facing M&E businesses is the need for speed and storage capacity. The resolution of footage has progressed from HD to UHD, quadrupling data bandwidth requirements. Modern software tools are memory-hungry, and the original camera files, as well as the final deliverables consumed on streaming platforms, reside in the digital realm. While modern technology advancements allow companies to explore new creative avenues - such as shooting from multiple angles and focusing on enhancing the overall quality of their productions - the increased flexibility comes at a cost - the need for faster read/write speeds in storage solutions and greater capacity are now top priorities.
Ann Keefe, regional director UK and Ireland at Kingston Technology Cost optimisation is another critical factor. Even the biggest productions aim to minimise storage expenses to allocate more resources toward on-screen elements. This necessitates solutions that are not only fast and offer the required capacity, but which are also affordable, and maximum reliability is paramount to ensure seamless operations. While solid-state drives (SSDs) may be more expensive upfront compared to traditional hard disk drives (HDDs), the long-term operational costs associated with the more traditional, and slower media can quickly erode the initial cost advantage of HDDs. For production houses relying on hyper-efficient workflows, the performance benefits offered by SSDs can make a significant difference in the commercial success or failure of media projects.
Working on outdoor sets and on-location shoots means that portability must be considered, particularly if production is taking place in challenging environments. Heavy and bulky drives or slower HDDs are often impractical in these situations. Compact and ruggedised SSDs, designed with durability and speed in mind, are more practical. Production companies are no longer prepared to compromise when it comes to what and where they can shoot, which means using solutions that offer the bandwidth to manage high volumes of data from multiple cameras and cards, regardless of whether they are in the field or at a static location.
On-premise vs cloud Like other industries, the debate around on-premise, cloud-based, or hybrid approaches to data storage rumbles on. There is not a one-size-fits-all' option for media and entertainment companies, particularly on location. On-premise storage offers control and guaranteed access to data, which can be invaluable. However, cloud storage is useful for collaboration and leveraging the scalability and computing power of cloud platforms. It also allows companies to take advantage of AI and machine learning smart tools that are highly processor-intensive, demanding the kind of resource and storage capabilities that the cloud is well placed to provide, and which will reduce the time for tasks such as rendering, video processing and data analysis. A hybrid approach, combining on-premise storage for active projects and cloud backup for archival purposes, is possibly the best of both worlds - ensuring business continuity while benefiting from the flexibility and scalability of the cloud.
Utilising memory Regardless of the storage and computing approach, M&E companies must ensure that their production staff and editors have the necessary memory capability to turn concepts into final output efficiently. High-performance memory solutions, such as DDR4 and DDR5 modules, can provide the speed and capacity required to handle demanding workloads, enabling creative teams to focus on their craft without being constrained by technical limitations. When purchasing memory solutions, companies should prioritise addressing their most pressing bottlenecks. Whether it's transfer times, slow application response, or limited capacity, identifying and resolving these pain points can significantly improve overall workflow efficiency. User needs must be considered. Power users running multiple resource-intensive applications simultaneously, such as video editing, compositing, photo editing, and sound applications, will require more memory than those running one or two creative applications at a time.
As end-user demands continue to evolve, the media and entertainment industry is pivoting towards flash-based solid-state storage which satisfies the need for speed, capacity, and reliability, is cost-efficient, and allows emerging technologies like AI and cloud computing to be leveraged. By adopting a strategic approach to storage and memory, M&E companies can ensure their production staff and editors have the tools they need to bring the
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
02/12/2025
Case Study: How Mid-Atlantic Sports Network Moved to All-IP Distribution in 60 D...
02/12/2025
2025 Sports Broadcasting Hall of Fame: Lee Corso, Coach, Commentator, FirebrandBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 7:00 am
Print This Story | S...
02/12/2025
SVG All-Stars: Dan Nabors, Senior Director, Remote Engineering, TNT SportsThe veteran tech leader is helping guide Warner Bros. Discovery's at-home' re...
02/12/2025
National Lacrosse League Opens Season With New Cloud-Based Official Replay-Revie...
02/12/2025
Platinum White Paper: The Cinematic Look in Live Production - Bridging Aesthetic...
02/12/2025
SVG India Announces Advisory Board; JioStar's Prashant Khanna Named ChairmanBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 11:15 am
Print This Story |...
02/12/2025
SVG Summit 2025 Preview: New AI Production Tools Workshop' Features ESPN, F...
02/12/2025
Written and directed by Hailey Gates, Atropia won the U.S. Grand Jury Prize: Dramatic at the 2025 Sundance Film Festival....
02/12/2025
The lightweight and highly portable CORVUS-RAVEN, recently demonstrated at the V...
02/12/2025
The lightweight, rugged Panther 2 tri-band VSAT delivers high-speed data communications for Internet, VPN connectivity and video transmission over commercial an...
02/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
02/12/2025
NGID volunteers in the United States
NGID volunteers in Mexico
NGID volunteers in India
NGID volunteers in Spain
NGID volunteers in Australia
NGID voluntee...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
SAN DIEGO Sony Electronics today introduced the Alpha 7 V (ILCE-7M5), the fifth generation of its Alpha 7 full-frame mirrorless lineup, powered by the newly dev...
02/12/2025
WASHINGTON The Federal Communications Commission has opened a docket for comments on Nexstar Media Group's proposed $6.2 billion acquisition of Tegna and se...
02/12/2025
WASHINGTON The National Association of Broadcasters has added a trio of media executives, Veronica Rodriguez, Matt Schnaars and Jeff Warshaw, to its board of di...
02/12/2025
MILAN, Italy Brightcove has released seven new features designed to expand global reach, improve audience engagement, enhance live-streaming quality and streaml...
02/12/2025
BCNEXXT, the developers of the advanced playout platform Vipe, today announced a new Service Provider Partner agreement with NPC Media, the Australian managed p...
02/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
02/12/2025
Hiltron Communications reports a well attended and successful Space Tech Expo exhibition, held at the Messe Bremen from Tuesday November 18 through Thursday Nov...
02/12/2025
The beginning of September saw Riverfire by Australian Retirement Trust, in association with Channel 9 and Triple M, kick off the 2025 Brisbane Festival in spec...
02/12/2025
SGM Lighting is pleased to announce an exciting new partnership with ACT Entertainment, under which ACT will serve as the exclusive distributor for SGM's ne...
02/12/2025
Harmonic (NASDAQ: HLIT) today announced that Telia, the second largest telecom operator in Norway, is modernizing its broadband network with the company's i...
02/12/2025
European cloud data protection specialist Keepit is expanding its sales network in the DACH region and has gained TIM AG, one of the leading value-added distrib...
02/12/2025
Featured products at ISE 2026
This year s ISE 2026 theme "Push Beyond" reflects Calrec s direction of travel. The company is dedicated to supporting the AV an...
02/12/2025
Czech Television, the national public broadcaster, has deployed one of the largest LiveU live production projects in the region for live sports and news coverag...
02/12/2025
Test & measurement innovator, Leader Electronics, has announced the release of v8.2 software for its ZEN and ZEN-W Series, bringing advanced cinematic camera se...
02/12/2025
Global provider of video streaming software and services, Accedo, and OTT platform provider, Magine Pro, have signed a binding agreement to carve out and merge ...
02/12/2025
With proven success in broadcast, OTT, and content supply chains, K.S Avinash set to scale Skandha's service-first approach across APAC
Skandha Media Servi...
02/12/2025
AJA Video Systems has joined the RAVENNA community, a network of partners devoted to advancing the RAVENNA standard for distributing real-time audio over intern...
02/12/2025
HUNT VALLEY, Md. Sinclair and its wholly-owned subsidiary One Media Technologies have released a new report focused on how ATSC 3.0, the IP-based NextGen TV sta...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
WASHINGTON Members of the Advanced Television Systems Committee have elected four industry veterans to three-year terms on the organization's board of direc...
02/12/2025
A new survey from S&P Global Market Intelligence Kagan highlights how important social media is for younger consumers, with Gen Z spending 5.1 hours a day on so...
02/12/2025
Faculty Notes: Fall/Winter 2025 Recent accomplishments, releases, and events by Berklee faculty.
December 1, 2025
By
Editorial Staff
The cast of Kind of M...
02/12/2025
Ring In The Holidays With Our Biggest Sale Ever On Ivory II Pianos!From now until December 31st, you can save 50% or more on every Ivory II piano and collection...
02/12/2025
Back to All News
Made in America: How Stranger Things' Electrified the US Economy
Entertainment
02 December 2025
GlobalUnited States
Link copied to cl...
02/12/2025
Back to All News
Culinary Class Wars' Season 2 Trailer Teases New Rules, R...
02/12/2025
--
The International Electrotechnical Commission (IEC), the International Organization for Standardization (ISO), and the International Telecommunication Unio...
02/12/2025
Harmonic's cOS Platform Will Redefine Subscribers' Quality of Experience, Lowering Churn SAN JOSE, Calif. - Dec. 2, 2025 - Harmonic (NASDAQ: HLIT) today...
02/12/2025
At AWS re:Invent, NVIDIA and Amazon Web Services expanded their strategic collab...
02/12/2025
S an Nollaig
Hollywood blockbusters The Banshees of Inisherin, Barbie and Oppenheimer make their Irish TV debut
Tune into the classics such as Love Actual...
02/12/2025
Showcasing fresh Irish storytelling and emerging talent Storyland 2025 signals a fantastic time for Irish drama
RT and F s ireann/Screen Ireland are proud to...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
Ann Keefe, Regional Director - UK and Ireland at Kingston Technology, explains how storage and memory decisions made now are underpinning creativity in the future
