
Analyst reports. Academic papers. Ph.D. programs. There are a lot of places you can go to get a glimpse of the future. But the best place might just be El Coyote Cojo, a whiskey-soaked dive bar that doesn't exist in real life.
Fire up Cyberpunk 2077 and you'll see much more than the watering hole's colorful clientele. You'll see refractions and reflections, shadows and smoke, all in the service of creating more than just eye candy - each element works in tandem with the game's expansive and engaging story.
Patching In: Cyberpunk 2077's DLSS 3 Upgrade It's a tale that gets more mesmerizing with every patch - the updates game developers periodically release to keep their games at the cutting edge. Today's addition brings NVIDIA DLSS 3, the latest in neural graphics.
DLSS 3 is a package that includes a number of sophisticated technologies. Combining DLSS Super Resolution, all-new DLSS Frame Generation, and NVIDIA Reflex, running on the new hardware capabilities of GeForce RTX 40 Series GPUs, DLSS 3 multiplies performance while maintaining great image quality and responsiveness.
The performance uplift this delivers lets PC gamers experience more of Cyberpunk 2077's gritty glory. And it sets the stage for the pending Ray Tracing Overdrive Mode, an update that will escalate the game's ray tracing, a technique long used to create blockbuster films and enhance the game's already-incredible visuals.
The gaming press - perhaps the most brutal critics of the visual arts - are already raving about DLSS 3.
I'm deeply in love with DLSS with Frame Generation, gushes PC Gamer. DLSS 3 is incredible, and NVIDIA's tech is undeniably a selling point for the [GeForce RTX] 4080, asserts PCGamesN. [I]t's a phenomenal achievement in graphics performance, states Digital Foundry.
Twenty-one games now support DLSS 3, including Dying Light 2 Stay Human, Hitman 3, Marvel's Midnight Suns, Microsoft Flight Simulator, Portal with RTX, The Witcher 3: Wild Hunt and Warhammer 40,000: Darktide. More are coming, including Atomic Heart, ILL SPACE and Warhaven.
Playing with the Future There are many tales on the increasingly immersive streets of Cyberpunk 2077's Night City, but the one even non-gamers should pay attention to the story behind these stories: gaming as a proving ground for the technologies that will shape the future Cyberpunk 2077 is simulating right before our eyes.
This is the best of the best. CD PROJEKT RED is known for supporting its flagship titles like Cyberpunk 2077 and The Witcher 3: Wild Hunt for extended periods of time with a variety of patches that take advantage of modern hardware. It has earned a reputation as a game development studio that embraces emerging technologies.
That makes its games more than a cultural phenomenon. They're a technology-proving ground, a position held over the past two decades by a string of titles revered by gamers, such as Crysis, Metro and Far Cry.
PC Games Unleash Global Innovation Building digital worlds such as these is the hard computing problem - the meanest streets in our increasingly digital world - out of which the parallel computing engines that are GPUs emerged.
A decade ago, GPUs sparked the deep-learning revolution that has upended trillion-dollar industries around the world, one that continues with the latest advancements in generative AI such as ChatGPT and Dall-E that have erupted over the past month into a global cultural sensation.
It's a case study in the disruptive innovations Harvard Business School Professor Clayton Christensen identified as lurking in unexpected places.
DLSS brings that revolution full circle, using the same deep-learning techniques harnessed for everything from cutting-edge science to self-driving cars to advance the visual quality of games.
Trained on NVIDIA's supercomputers, DLSS enhances a new generation of games that demand ever more performance. And the use of DLSS 3 is just one example of this benchmark game's innovations - innovations woven into the texture of the game's storytelling.
CD PROJEKT RED uses DirectX Ray Tracing, for example, a lighting technique that emulates the way light reflects and refracts in the real world to provide a more believable environment than what's typically seen using static lighting in more traditional games.
The game uses several ray-tracing techniques to render a massive future city at incredible levels of detail. The current version of the game uses ray-traced shadows, reflections, diffuse illumination and ambient occlusion.
And if you turn on Psycho mode in the game's ray-traced lighting settings, you'll even see ray-traced global illumination as sunlight bounces realistically around the scene.
Cyberpunk 2077's Visual Storytelling Packs a Punch The result of all these features is a visually stunning experience that complements the world's story and tone: sprawling cityscapes that use subtle shadows to define depth, districts are bathed in neon lights, and windows, mirrors and puddles glistening with accurate reflections.
With realistic shadows and lighting and the added performance of NVIDIA DLSS 3, no other platform will compare to the Cyberpunk 2077 experience on a GeForce RTX-powered PC.
But that's just part of the bigger story.
Games like these offer a window into the kind of visual capabilities now at the fingertips of architects and designers. It's a taste of the simulation capabilities being put to work by engineers at NASA and Lawrence Livermore Labs. And it shows what's possible in the next-generation environments for digital collaboration and simulation now being harnessed at scale by manufacturers such as BMW.
So muscle the geek in your life aside from the PC for an evening, grab the latest patch for Cyberpunk 2077 and a GeForce 40 Se
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
22/10/2026
BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...
22/10/2026
NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...
22/10/2026
USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...
22/10/2026
Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...
22/10/2026
NHL Network's NHL Tonight will mark its 5,000th episode on Tuesday, Oct. 27, at 7 p.m. ET. The milestone covers episodes since the show began broadcasting f...
22/10/2026
CURE Insurance Arena in Trenton, New Jersey, has partnered with Daktronics to install a five-display centerhung system and three entrance displays. Installed th...
22/10/2026
Arkona technologies has announced native integration between its BLADE//runner AT300 platform and Bitfocus Buttons, the control system from Bitfocus. The arkona...
22/10/2026
U2 will perform at halftime of the NFL Thanksgiving Eve Game on Netflix, celebrating the band's 50th anniversary. The game, the first NFL Thanksgiving footb...
22/10/2026
Nyaal Banyul Geelong Convention and Event Centre in Victoria, Australia, has dep...
22/10/2026
Arqiva has migrated its occasional-use event scheduling and resource-management ...
22/10/2026
NBC Sports will present every alpine World Cup and World Championship race under...
22/10/2026
FOX Sports and The New York Racing Association (NYRA) have announced a multi-year agreement between NYRA and 1/ST establishing FOX Sports as the television home...
22/10/2026
Alpha, a technology integration and solutions partner for broadcast and production, has launched a Media Modernization practice and The Lab, a customer-facing e...
22/10/2026
Sweetwater's Dolby Atmos mobile recording studio, built inside an Airstream travel trailer, will make two Nashville-area appearances as part of a nationwide...
22/10/2026
SPORTEL Monaco 2026 wrapped up three days at the Grimaldi Forum from Oct. 19-21, welcoming rights holders, broadcasters, investors, federations, agencies, and t...
22/10/2026
Parks Associates research finds that 39% of U.S. internet households watch live ...
22/10/2026
As the Brooklyn Nets tip-off their 2026-27 NBA regular season, the technology be...
22/10/2026
Tech types from broadcasters, streamers, leagues, vendors, and service providers...
22/10/2026
Grant from Kate Capshaw and Steven Spielberg's foundation
will also expand...
22/10/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Wh...
22/10/2026
The JUPITER-08 polysynth and n/vision wavetable
Roland have announced two new additions to the Roland Boutique range: the JUPITER-08, marking 45 years since...
22/10/2026
New creative tools and colour display
Akai Professional have announced the MPK Mini Plus II, a new version of their compact 37-key MIDI controller with an u...
22/10/2026
YouTube Captures 15.8% of TV, Maintains Lead Among Media Distributors
Disney Re...
22/10/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, temporarily took its corporate website offline as a precautionary measure in response to a newly discovered critical se...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Amagi, the media industry cloud company, today announced that NDTV, a leading Indian news television and digital journalism company, has adopted the Amagi AdFl...
22/10/2026
Dalet, a leading technology and service provider for media-rich organizations, announced today that the CBC/Radio-Canada has selected Dalet to modernize its new...
22/10/2026
IBC today announced the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme, inviting organisations from across the glob...
22/10/2026
Leading video software provider, Synamedia, today announced that Odido, one of the Netherlands' leading telecommunications providers, has selected its award...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
LA JOLLA, CA-Scripps Research today announced that Ron Burkle, founder and managing partner of The Yucaipa Companies, has been named chair of its Board of Direc...
22/10/2026
Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderb...
22/10/2026
Blackmagic Design Announces Special Pricing for DaVinci Resolve Studio
Brie Clayton October 21, 2026
0 Comments
Now customers can upgrade to the power...
22/10/2026
Focusrite and Klevgrand launch Altitude Harmony
Today, Focusrite and Klevgrand announce Altitude Harmony the first plugin in our partnership. Altitude Har...
22/10/2026
Starting this Friday, iPhone Duo users can discover amazing apps and games optim...
22/10/2026
Launched today, NVIDIA Minerva is an AIOps platform built to help teams find problems earlier and keep AI factories productive. It brings together telemetry fro...
22/10/2026
Former State Pathologist Dr Marie Cassidy brings a scientific perspective to Ireland's last witch trial in a new one-hour documentary airing Thursday 29 Oct...
22/10/2026
Lock in and load out this GFN Thursday. Call of Duty: Modern Warfare 4 arrives o...
21/10/2026
Three investigative journalists have been chosen as the finalists for the 2026 Thomson Foundation Young Journalist Award. The successful candidates from Nigeria...
21/10/2026
The lifelong Terps fan is making the most of his dream school, producing and directing broadcasts while gaining professional reps across the Washington, DC, spo...
21/10/2026
University of Washington Intercollegiate Athletics has brought its new Sundodger...
21/10/2026
The Pac 12 has appointed its first ever Chief Commercial & Growth Officer, compl...
21/10/2026
The Wildcats' $875 million home blends an intimate 35,000-seat design with 3...
21/10/2026
M-Tron Select & Axxess free until 1 December 2026
Soft synth gurus GForce Software have just announced that they are relaunching with updated branding, a fr...
21/10/2026
A simplified approach to multiband compression
DDMF's latest plug-in has been designed to simplify the process of applying multiband compression, and in...