
Analyst reports. Academic papers. Ph.D. programs. There are a lot of places you can go to get a glimpse of the future. But the best place might just be El Coyote Cojo, a whiskey-soaked dive bar that doesn't exist in real life.
Fire up Cyberpunk 2077 and you'll see much more than the watering hole's colorful clientele. You'll see refractions and reflections, shadows and smoke, all in the service of creating more than just eye candy - each element works in tandem with the game's expansive and engaging story.
Patching In: Cyberpunk 2077's DLSS 3 Upgrade It's a tale that gets more mesmerizing with every patch - the updates game developers periodically release to keep their games at the cutting edge. Today's addition brings NVIDIA DLSS 3, the latest in neural graphics.
DLSS 3 is a package that includes a number of sophisticated technologies. Combining DLSS Super Resolution, all-new DLSS Frame Generation, and NVIDIA Reflex, running on the new hardware capabilities of GeForce RTX 40 Series GPUs, DLSS 3 multiplies performance while maintaining great image quality and responsiveness.
The performance uplift this delivers lets PC gamers experience more of Cyberpunk 2077's gritty glory. And it sets the stage for the pending Ray Tracing Overdrive Mode, an update that will escalate the game's ray tracing, a technique long used to create blockbuster films and enhance the game's already-incredible visuals.
The gaming press - perhaps the most brutal critics of the visual arts - are already raving about DLSS 3.
I'm deeply in love with DLSS with Frame Generation, gushes PC Gamer. DLSS 3 is incredible, and NVIDIA's tech is undeniably a selling point for the [GeForce RTX] 4080, asserts PCGamesN. [I]t's a phenomenal achievement in graphics performance, states Digital Foundry.
Twenty-one games now support DLSS 3, including Dying Light 2 Stay Human, Hitman 3, Marvel's Midnight Suns, Microsoft Flight Simulator, Portal with RTX, The Witcher 3: Wild Hunt and Warhammer 40,000: Darktide. More are coming, including Atomic Heart, ILL SPACE and Warhaven.
Playing with the Future There are many tales on the increasingly immersive streets of Cyberpunk 2077's Night City, but the one even non-gamers should pay attention to the story behind these stories: gaming as a proving ground for the technologies that will shape the future Cyberpunk 2077 is simulating right before our eyes.
This is the best of the best. CD PROJEKT RED is known for supporting its flagship titles like Cyberpunk 2077 and The Witcher 3: Wild Hunt for extended periods of time with a variety of patches that take advantage of modern hardware. It has earned a reputation as a game development studio that embraces emerging technologies.
That makes its games more than a cultural phenomenon. They're a technology-proving ground, a position held over the past two decades by a string of titles revered by gamers, such as Crysis, Metro and Far Cry.
PC Games Unleash Global Innovation Building digital worlds such as these is the hard computing problem - the meanest streets in our increasingly digital world - out of which the parallel computing engines that are GPUs emerged.
A decade ago, GPUs sparked the deep-learning revolution that has upended trillion-dollar industries around the world, one that continues with the latest advancements in generative AI such as ChatGPT and Dall-E that have erupted over the past month into a global cultural sensation.
It's a case study in the disruptive innovations Harvard Business School Professor Clayton Christensen identified as lurking in unexpected places.
DLSS brings that revolution full circle, using the same deep-learning techniques harnessed for everything from cutting-edge science to self-driving cars to advance the visual quality of games.
Trained on NVIDIA's supercomputers, DLSS enhances a new generation of games that demand ever more performance. And the use of DLSS 3 is just one example of this benchmark game's innovations - innovations woven into the texture of the game's storytelling.
CD PROJEKT RED uses DirectX Ray Tracing, for example, a lighting technique that emulates the way light reflects and refracts in the real world to provide a more believable environment than what's typically seen using static lighting in more traditional games.
The game uses several ray-tracing techniques to render a massive future city at incredible levels of detail. The current version of the game uses ray-traced shadows, reflections, diffuse illumination and ambient occlusion.
And if you turn on Psycho mode in the game's ray-traced lighting settings, you'll even see ray-traced global illumination as sunlight bounces realistically around the scene.
Cyberpunk 2077's Visual Storytelling Packs a Punch The result of all these features is a visually stunning experience that complements the world's story and tone: sprawling cityscapes that use subtle shadows to define depth, districts are bathed in neon lights, and windows, mirrors and puddles glistening with accurate reflections.
With realistic shadows and lighting and the added performance of NVIDIA DLSS 3, no other platform will compare to the Cyberpunk 2077 experience on a GeForce RTX-powered PC.
But that's just part of the bigger story.
Games like these offer a window into the kind of visual capabilities now at the fingertips of architects and designers. It's a taste of the simulation capabilities being put to work by engineers at NASA and Lawrence Livermore Labs. And it shows what's possible in the next-generation environments for digital collaboration and simulation now being harnessed at scale by manufacturers such as BMW.
So muscle the geek in your life aside from the PC for an evening, grab the latest patch for Cyberpunk 2077 and a GeForce 40 Se
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
07/07/2026
Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...
07/07/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...
07/07/2026
Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...
07/07/2026
LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...
07/07/2026
Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...
07/07/2026
Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...
07/07/2026
eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...
07/07/2026
Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...
07/07/2026
ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...
07/07/2026
LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...
07/07/2026
Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...
07/07/2026
The Australian Rugby League Commission (ARLC) has announced a seven-year media r...
07/07/2026
Produced onsite at The Star in Frisco, TX, live coverage of the two-day event airs on ESPN platforms
The season for Football Media Days is here, and the Big 12...
07/07/2026
Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...
07/07/2026
End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...
07/07/2026
Sports-production-tech experts sound off on the state of the industry...
07/07/2026
New mixer aimed squarely at instrument-level sources
Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...
07/07/2026
New channel strip combines popular hardware designs
The latest arrival to the Heritage Audio line-up brings together a selection of their praised hardware d...
07/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/07/2026
New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of h...
07/07/2026
New Nielsen Ad Intel and CMV data reveals rising competition in Australia's ...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Riedel Communications and ARRI played a key role in one of the most technically ambitious Eurovision Song Contest productions to date. For the first time in the...
07/07/2026
Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony The Grammy-winning composer was celebrated alongside this years cohort of masters degr...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
The appointment will drive growth and innovation across the Media Business Unit
Fincons Group, a leading IT business consultancy and systems integrator company...
07/07/2026
International broadcast and streaming expert Big Blue Marble has announced a multi-month Proof of Concept (PoC) for Media over QUIC (MoQ) during a major interna...
07/07/2026
Test & measurement innovator, Leader Electronics of Europe, is proud to announce that two of its leading products, the PHABRIX Qx rasterizer and LeaderPhabrix L...
07/07/2026
Clear-Com announced that Ross Production Services (RPS), a leading provider of mobile production solutions for live events and broadcasts, has standardized on ...
07/07/2026
LiveU redefined live newsgathering with the invention of cellular bonding. At IBC2026, Stand 7.C24, the company will show how that foundation is evolving into t...
07/07/2026
LucidLink, a leader in cloud-based file services for content creators, today announced an enhanced workflow integration between LucidLink and Adobe Frame.io tha...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
New appointments to Screen Australia board 7 July 2026
The Albanese Labor Government has made new appointments to the Screen Australia board.
Dr Tania Chamber...
07/07/2026
The right team. The right time.' How The Killings at Parrish Station stuck t...
07/07/2026
Berklee College of Music Alum and Faculty Perform at Boston Public Library's...
07/07/2026
UKTV commission with BritBox and Sony Pictures Television and inspired by Deborah Cadbury's book, Chocolate Wars
The six-part series is produced by Fable P...
07/07/2026
Tuesday 7 July 2026
Record audiences tune into the ICC Women's T20 World Cup 2026 on Sky Sports
The ICC Women's T20 World Cup 2026 was the most watche...
07/07/2026
Tuesday 7 July 2026
Official trailer released for Fightland, a revenge drama fr...
07/07/2026
Wuppertal July 7, 2026
Riedel and ARRI Bring Cinematic Live Production to the Eurovision Song ContestRiedel Communications and ARRI played a key role in one o...