
Analyst reports. Academic papers. Ph.D. programs. There are a lot of places you can go to get a glimpse of the future. But the best place might just be El Coyote Cojo, a whiskey-soaked dive bar that doesn't exist in real life.
Fire up Cyberpunk 2077 and you'll see much more than the watering hole's colorful clientele. You'll see refractions and reflections, shadows and smoke, all in the service of creating more than just eye candy - each element works in tandem with the game's expansive and engaging story.
Patching In: Cyberpunk 2077's DLSS 3 Upgrade It's a tale that gets more mesmerizing with every patch - the updates game developers periodically release to keep their games at the cutting edge. Today's addition brings NVIDIA DLSS 3, the latest in neural graphics.
DLSS 3 is a package that includes a number of sophisticated technologies. Combining DLSS Super Resolution, all-new DLSS Frame Generation, and NVIDIA Reflex, running on the new hardware capabilities of GeForce RTX 40 Series GPUs, DLSS 3 multiplies performance while maintaining great image quality and responsiveness.
The performance uplift this delivers lets PC gamers experience more of Cyberpunk 2077's gritty glory. And it sets the stage for the pending Ray Tracing Overdrive Mode, an update that will escalate the game's ray tracing, a technique long used to create blockbuster films and enhance the game's already-incredible visuals.
The gaming press - perhaps the most brutal critics of the visual arts - are already raving about DLSS 3.
I'm deeply in love with DLSS with Frame Generation, gushes PC Gamer. DLSS 3 is incredible, and NVIDIA's tech is undeniably a selling point for the [GeForce RTX] 4080, asserts PCGamesN. [I]t's a phenomenal achievement in graphics performance, states Digital Foundry.
Twenty-one games now support DLSS 3, including Dying Light 2 Stay Human, Hitman 3, Marvel's Midnight Suns, Microsoft Flight Simulator, Portal with RTX, The Witcher 3: Wild Hunt and Warhammer 40,000: Darktide. More are coming, including Atomic Heart, ILL SPACE and Warhaven.
Playing with the Future There are many tales on the increasingly immersive streets of Cyberpunk 2077's Night City, but the one even non-gamers should pay attention to the story behind these stories: gaming as a proving ground for the technologies that will shape the future Cyberpunk 2077 is simulating right before our eyes.
This is the best of the best. CD PROJEKT RED is known for supporting its flagship titles like Cyberpunk 2077 and The Witcher 3: Wild Hunt for extended periods of time with a variety of patches that take advantage of modern hardware. It has earned a reputation as a game development studio that embraces emerging technologies.
That makes its games more than a cultural phenomenon. They're a technology-proving ground, a position held over the past two decades by a string of titles revered by gamers, such as Crysis, Metro and Far Cry.
PC Games Unleash Global Innovation Building digital worlds such as these is the hard computing problem - the meanest streets in our increasingly digital world - out of which the parallel computing engines that are GPUs emerged.
A decade ago, GPUs sparked the deep-learning revolution that has upended trillion-dollar industries around the world, one that continues with the latest advancements in generative AI such as ChatGPT and Dall-E that have erupted over the past month into a global cultural sensation.
It's a case study in the disruptive innovations Harvard Business School Professor Clayton Christensen identified as lurking in unexpected places.
DLSS brings that revolution full circle, using the same deep-learning techniques harnessed for everything from cutting-edge science to self-driving cars to advance the visual quality of games.
Trained on NVIDIA's supercomputers, DLSS enhances a new generation of games that demand ever more performance. And the use of DLSS 3 is just one example of this benchmark game's innovations - innovations woven into the texture of the game's storytelling.
CD PROJEKT RED uses DirectX Ray Tracing, for example, a lighting technique that emulates the way light reflects and refracts in the real world to provide a more believable environment than what's typically seen using static lighting in more traditional games.
The game uses several ray-tracing techniques to render a massive future city at incredible levels of detail. The current version of the game uses ray-traced shadows, reflections, diffuse illumination and ambient occlusion.
And if you turn on Psycho mode in the game's ray-traced lighting settings, you'll even see ray-traced global illumination as sunlight bounces realistically around the scene.
Cyberpunk 2077's Visual Storytelling Packs a Punch The result of all these features is a visually stunning experience that complements the world's story and tone: sprawling cityscapes that use subtle shadows to define depth, districts are bathed in neon lights, and windows, mirrors and puddles glistening with accurate reflections.
With realistic shadows and lighting and the added performance of NVIDIA DLSS 3, no other platform will compare to the Cyberpunk 2077 experience on a GeForce RTX-powered PC.
But that's just part of the bigger story.
Games like these offer a window into the kind of visual capabilities now at the fingertips of architects and designers. It's a taste of the simulation capabilities being put to work by engineers at NASA and Lawrence Livermore Labs. And it shows what's possible in the next-generation environments for digital collaboration and simulation now being harnessed at scale by manufacturers such as BMW.
So muscle the geek in your life aside from the PC for an evening, grab the latest patch for Cyberpunk 2077 and a GeForce 40 Se
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/02/2026
With Software Defined Broadcasting more established in Milan Cortina look for Los Angeles 2028 to have less hardware and more cloud-based software systems...
21/02/2026
The SVP of Olympic Operations on turning CAD drawings into reality, building tru...
21/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/02/2026
Back to All News
Netflix Unveils the Trailer of Accused', A Psychological ...
20/02/2026
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strateg...
20/02/2026
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One Wor...
20/02/2026
Daktronics has partnered with the Philadelphia Phillies to design, manufacture, ...
20/02/2026
ESPN announces the upcoming launch of Women's Sports Sundays - a first-of-it...
20/02/2026
As the Seattle Seahawks and New England Patriots faced off in the NFL's biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions ...
20/02/2026
ESPN announces its 2026 Major League Baseball spring training schedule, which includes four national games on ESPN, six games on ESPN Unlimited, and more than 2...
20/02/2026
Open Broadcast Systems, which specializes in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders an...
20/02/2026
Chyron announces the release of PAINT 10.3, which is designed to help analysts and operators turn live action into clearer, faster on-air storytelling.
PAINT 1...
20/02/2026
With full squad workouts underway, MLB Network's live Spring Training game s...
20/02/2026
Tech enhancements, marquee productions are expected to take advantage of a summe...
20/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/02/2026
Speaking with SVG Europe after one of Team GB's greatest days at a Winter Olympics, BBC Sport's head of major events, Ron Chakraborty, explains the broa...
20/02/2026
Making Winter Games Olympic magic is the goal for every broadcaster in Italy cov...
20/02/2026
Curling, one of the least-dangerous Winter Olympic sports, is dominating the Mil...
20/02/2026
BBC Sport's presence at the 2026 Winter Games is centred around a significan...
20/02/2026
BBC Sport is bringing together its linear TV and streaming digital arms in a str...
20/02/2026
To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated...
20/02/2026
Just in time for the start of Apple TV's inaugural season as the exclusive U...
20/02/2026
One big challenge was to depict the character of each of very different and wide...
20/02/2026
(L-R) Writer-director Amanda Kramer photographs the photographers at the premiere of her film By Design at the Library Center Theatre in Park City. (Photo by ...
20/02/2026
In our latest blog, Tim Pearson explores the impact that increased memory prices are having on the consumer electronics market, and particularly the set-top box...
20/02/2026
Calrec Type R: Shaping the Future of Radio from the Heart of Flirt FM
Love may have filled the airwaves last week for Valentine's Day, and we've just c...
20/02/2026
NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...
20/02/2026
NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
A leading global investment bank, with offices at Two International Finance Centre in Hong Kong, partnered with systems integrators Global Vision Engineering (G...
20/02/2026
Rise AV and Rise Broadcast, the global not-for-profit organisations dedicated to improving gender diversity across technical industries, have today announced a ...
20/02/2026
Open Broadcast Systems, the leader in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders and decod...
20/02/2026
Signiant today announced the formation of its Customer Advisory Board (CAB), bringing together a select group of customers to collaborate on product strategy, r...
20/02/2026
PTZOptics today announced the launch of its Visual Reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open i...
20/02/2026
Amino, a global media technology provider delivering devices, software and cloud services that simplify and elevate video delivery, today announced the successf...
20/02/2026
SMPTE , the home of media professionals, technologists, and engineers, today announced its call for technical papers for the SMPTE 2026 Media Technology Summit....
20/02/2026
Wowza Media Systems today announced that Granicus, a leading provider of digital engagement solutions for governments, continues to rely on Wowza to power its h...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...