
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR Season FOX leverages NASCAR experience for newly added IndyCar Series next month By Jason Dachman, Editorial Director, U.S.
Friday, February 14, 2025 - 4:18 pm
Print This Story | Subscribe
Story Highlights
Although, technically, FOX Sports kicked off its 2025 NASCAR campaign with the Cook Out Clash at Bowman Gray Stadium two weeks ago, the rubber truly hits the road this week in Daytona. The broadcaster heads into its 25th consecutive season of NASCAR coverage and its 22nd Daytona 500 broadcast (tied for the most by any broadcaster) with a new media-rights deal and plenty of production-technology firepower.
Four-time Indy 500 champion H lio Castroneves will make his first appearance in the Daytona 500 this weekend.
The Daytona 500 is a big race in every respect, says FOX Sports, EVP, Technical and Field Operations, Mike Davies. Not only is it an iconic race with so much history, but it's also very long track at 2 miles, it has one of the largest [entry lists], it has the most races throughout the week of any [NASCAR event], and it has a massive pregame show and concert. When we say big,' we're not talking only about the spectacle of the whole thing; we're talking about the size of the event itself. In terms of production enhancements, we [deploy] as many resources as possible to cover every angle of this race.
FOX Sports' weekends will look very different under the terms of the new NASCAR rights deals. The CW network is set to become exclusive home of the NASCAR Xfinity Series, freeing Saturdays for FOX to launch its newly acquired IndyCar Series package.
This is a very special year for FOX, says Davies, not only because we get to re-up our contract with NASCAR and do some of the more iconic races at the beginning of the season but also because we know that this runs right into our new contract with IndyCar. We are looking forward to seeing how these two racing series one right after the other can serve racing fans' appetite.
Drones Lead the Way FOX's 1080p HDR production of the race - and its sprawling two-hour pregame show (beginning at 11:30 a.m. ET) - will feature an arsenal of more than 50 cameras (plus in-car systems) and will rely more than ever on drones provided by Beverly Hills Aerials (with transmission handled by BSI). The broadcaster will deploy three types of drones: an FPV drone, a high-speed drone, and a heavy-duty cinema drone.
FOX will use three types of drones at Daytona: an FPV drone, a high-speed drone, and a heavy-duty cinema drone.
Among other key tools are BSI in-car GyroCam units and Sony Hawk-Eye extraction capabilities from a Sony HDC-5500 4K camera. FOX's assortment of cameras distributed throughout the track includes a large complement of Sony HDC-4300, -4800, and -5500 broadcast cameras; a bevy of Fletcher robotics (mostly outfitted with Sony HDC-P31 camera heads); and several specialty units.
FOX also continues to escalate its use of virtual graphics and AR within the broadcast, including optical car pointers. It is taking optical tracking data provided by NASCAR (via BOLT6) and giving that data to SMT to create enhanced optical tracking pointers for aerial coverage.
In the compound, FOX Sports' operation will be based in Game Creek Video Cleatus mobile units, which will serve as the broadcaster's NASCAR home all season.
FOX and Beverly Hills Aerials continue to ramp up use of drones for NASCAR coverage.
Cosm Comes Aboard FOX is also working with Cosm to produce and deliver this year's Daytona 500 to the tech company's immersive Shared Reality venues in Los Angeles and Dallas for the first time. Leveraging multiple vantage points throughout the Daytona International Speedway, Cosm's cameras will deliver real-time footage, and its spatial high-fidelity audio will deliver the roar of the race to its 12K+ LED domes, allowing guests to feel like they are right in the middle of NASCAR's biggest race.
Cosm has carried many different sports, but this weekend's Daytona 500 will mark a new chapter with motorsports.
It has been exciting to work with them on several events, including the Super Bowl, says Davies. The question is, how we can present a race over the course of 2 miles inside a dome? You can't do it the same way that you would do a basketball, soccer, or football game.
It's going to be learning process, he continues. Our production folks are working with Cosm to help guide them in terms of how to make motorsports successful in the dome. They understand that they are going to have to treat it a little differently, whether that means multiple windows [on the LED screen] or perhaps switching cameras less frequently. We're all working together to figure out some best practices.
The team is also looking to use Cosm's proprietary camera rigs to offer fans a panoramic view of the race within the FOX broadcast as well. We are working closely with Cosm to see if we can use any of their cameras for our coverage at Daytona, says Davies. I think we will make it happen. Those amazing cameras and lenses [provide some] panoramic views that can be useful in the traditional broadcast - not unlike what we did with them for the Super Bowl.
If the Audio Ain't Broke, Don't Fix It When you have a good thing going, you don't mess with it. That's essentially how Senior Audio Engineer Kevin McCloskey approaches the audio for the race. That's not surprising, given that the production has garnered the broadcaster and its audio crew several Emmy Awards for Outstanding Live Event Audio, most recently in 2023.
When you have a good product like the one we have here for the race's sound, he says, you want to keep it going.
Behind the scenes in Daytona at a FO
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
14/07/2026
Launched alongside new Singer Showcase purchase model
IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...
14/07/2026
Registration open until 1 September 2026
The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...
14/07/2026
88-note model completes MK4 range
Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters
BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026
14 July Writ...
14/07/2026
Tuesday 14 July 2026
First look revealed for Friday the 13th prequel, Crystal ...
14/07/2026
When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...
14/07/2026
Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...
14/07/2026
Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...
14/07/2026
Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce
Arvato Systems Drives Agentic Commerce Forward
G terslo...
14/07/2026
As part of this commitment, weve joined the SME Climate Hub, publicly pledging to:
measure our greenhouse gas emissions
reduce them in line with a net zero p...
14/07/2026
Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...
13/07/2026
Vizrt has announced that its graphics technology was used by broadcast design agency Girraphic for Netflix's debut MVP MMA event, broadcast live from the In...
13/07/2026
ARRI has announced an agreement to sell its global rental activities in Europe, the United Kingdom, and North America to H2 Equity Partners through a management...
13/07/2026
DAZN has announced a partnership with Premier Boxing Champions (PBC) to bring PBC fight nights to DAZN subscribers globally. The partnership begins Saturday, Ju...
13/07/2026
TikTok and WSC Sports have announced a strategic partnership that gives sports r...
13/07/2026
Two new Ross products -Brushback: Full Count and CapGo - are debuting at Citizens Bank Park All-Star festivities...
13/07/2026
MSG Networks' was given exclusive access during the Knicks' unforgettabl...
13/07/2026
LOS ANGELES, July 13, 2026 - Sundance Institute today announced the 10 producers selected to participate in its annual Producers Labs taking place July 13-18 fo...