Super Bowl LIX: Comcast and Dolby Will Deliver The Big Game in Both Dolby Vision and Dolby Atmos for First Time

Super Bowl LIX: Comcast and Dolby Will Deliver The Big Game in Both Dolby Vision and Dolby Atmos for First Time By SVG Staff

Wednesday, February 5, 2025 - 10:20 am

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Super Bowl LIX on FOX will be delivered in both Dolby Vision HDR and Dolby Atmos spatial sound for the first time ever, Dolby and Comcast announced today. The experience will be available to Xfinity TV customers as part of Comcast's new Enhanced 4K offering on X1.

Dolby Vision provides viewers with an HDR picture that features incredible brightness, lifelike colors, sharp contrast, and richer detail, while Dolby Atmos delivers an immersive, multi-dimensional sound experience with pristine detail. First launched for The Paris Olympics 2024, Enhanced 4K is the new quality standard to live sports delivered in 4K on X1 and leverages Comcast's superior network technology to deliver the best-possible 4K video, ultra-low latency, Dolby Vision, and Dolby Atmos.

The Super Bowl is another example of how Xfinity is redefining the sports viewing experience through innovations in our network and with the latest innovations from partners like Dolby, says Vito Forlenza, Vice President, Sports Entertainment, Comcast. With the clearest picture quality and the most realistic audio possible, we're offering customers a viewing experience they can't get anywhere else for the biggest live sporting event of the year. Plus, we're delivering it as fast as possible over our state-of-the-art network so customers can feel like they're witnessing every exciting moment at the same time as the fans in the Superdome.

Dolby, Comcast and Fox Sports teamed up in 2023 to make Super Bowl LVII the first available in Dolby Vision HDR in the U.S. with Comcast's Xfinity X1 service delivering 4K HDR coverage to fans homes.

Dolby and Comcast share a long history of delivering unparalleled, first-of-their kind experiences to fans, and today marks another milestone in our journey to transform the future of live sports, says Jason Power, Vice President, AV Ecosystem, Dolby Laboratories. Together, we continue to raise the bar by offering Xfinity customers an immersive experience that brings the sights and sounds of the game to life like never before.

Adding to Comcast's list of firsts, Xfinity customers can also enjoy this viewing experience in 4K with Dolby Vision and Dolby Atmos through the simplicity of the Xfinity Stream app, which is available on compatible Dolby-enabled streaming devices and TVs.

Enhanced 4K joins a host of other immersive and interactive features on X1 that make it the best seat in the house for live sports. These features include: multiview, where customers can watch up to four events at once on the same screen; aggregated sports hubs, which make finding any game fast and easy; and Odds Zone, a companion experience where fans can watch and wager with leading sportsbooks directly on TV.

LINK:	https://www.sportsvideo.org/2025/02/05/super-bowl-lix-comcast-will-del...
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