
This weekend, NBC Sports will hustle back in time to the days of disco, bellbottoms, and the pet rock. During its broadcast of NASCAR Sprint Cup Racing from Darlington Raceway, the Peacock plans to celebrate the look, sound, and style of the 1970s: the decade of NASCAR legends Richard Petty, Cale Yarborough, and Bobby Allison.
I think a lot of times we all wax nostalgic about things that happen, but here's an opportunity to educate fans, too, says analyst Kyle Petty, whose father Richard dominated the sport in the 1970s. When you see that 17 car of Ricky Stenhouse painted up like the old Holman & Moody 17, when you see the 16 car painted up like Tiny Lund and that kid that's just been a fan since 2000 says, Who was Tiny Lund?,' It's an opportunity to educate fans to the history of the sport - and grow them as a fan.
Special features throughout Labor Day Weekend will include retro on-air graphics, including the vintage living-color NBC peacock and logos; throwback paint schemes and video highlights; legendary broadcasters like Ken Squier and Ned Jarrett; and plenty of '70s attire. Squier will present a personal essay about the particularly storied history of South Carolina's Darlington Raceway.
It is so unique, so different. It wasn't intended that way, but that's how it came out, says Squier. By the '70s, there was no question that Darlington had unequivocally proven that it was the game-changer, and [the essay] talks about the personalities of the '70s who did just exactly that.
From a production standpoint, producer Jeff Behnke has spent nearly two months prepping for the throwback weekend. Because many of the items that viewers will see will happen in postproduction, Behnke's job at Darlington, for the most part, will be business as usual.
I think one of the things that is going to be great for the viewers this weekend is all of the retro paint schemes that so many of the drivers and the teams are going to be a part of, says Behnke. I believe there's over 30 cars that are participating in that, so we're showing photos, we're showing video, all kinds of things from the retro paint schemes that the drivers are doing to help push that forward.
From a workflow standpoint, he continues, we're in good shape and excited about providing the new look - the new old look - for one weekend.
NASCAR Sprint Cup Racing from Darlington airs on NBC in primetime on Sunday Sept. 6 at 7 p.m. ET; it's NBC's first Sprint Cup race since July's race at Daytona International Speedway. On Saturday, NBC presents XFINITY Series Racing from Darlington at 3 p.m. NBC Sports Live Extra will stream coverage.
Throughout the weekend, NBC Sports' lead announce team Jeff Burton, Steve Letarte, and Rick Allen will call the race action; pre- and post-race festivities from Darlington will be handled by host Krista Voda alongside analysts Petty and Dale Jarrett. Marty Snider, Mike Massaro, Kelli Stavast, and Dave Burns will contribute reports from pit road. In addition, NBCSports.com lead motorsports writer Nate Ryan and features reporter Rutledge Wood plan to contribute to both NBC's and NBCSN's coverage Friday through Sunday.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/09/2026
Manifold Technologies, developer of software-defined, FPGA-accelerated infrastructure for live production, has named Ryhaan Williams as Chief Commercial Officer...
21/09/2026
Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them,...
21/09/2026
Major League Wrestling (MLW) has announced a streaming distribution agreement with Tubi for its weekly series MLW FUSION. Beginning September 17, new episodes w...
21/09/2026
Disney Entertainment has announced that Adam Smith has been named Chairman, Direct-to-Consumer, with responsibility for Disney and Hulu including product, engi...
21/09/2026
United Airlines and DISH have announced an agreement to bring live professional ...
21/09/2026
SES and JioStar have announced a multi-year agreement under which SES will provide satellite distribution services for JioStar's television channel portfoli...
21/09/2026
The Detroit Red Wings have announced details for their inaugural season on Detro...
21/09/2026
Manifold Technologies has appointed Ryhaan Williams as Chief Commercial Officer for North America, effective October 1, 2026. Based in Jacksonville, Florida, Wi...
21/09/2026
Angels Broadcast Television (ABTV), the local television home of the Los Angeles...
21/09/2026
The 2026 US Open Tennis Championships marked a year of change with respect to TV...
21/09/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
21/09/2026
Drum-tuning app now available on Android
RT60 describe their iDrumTune app as the world's most advanced, accurate and intelligent system for assisting ...
21/09/2026
Innovative multiband auto-panner introduced
SoundGhost's latest plug-in takes an innovative approach to auto-panning, and divides incoming signals into ...
21/09/2026
We check out the M5 Max-equipped model The same, but different. The new Mac Studio models feature M5 Max and M5 Ultra silicon, dramatically improving the perf...
21/09/2026
From Graphic Novel to 30-Minute Animated Film: What I Learned Building an AI-Ass...
21/09/2026
Liam Hopkins Builds Recording Studio with Blackmagic Design
Brie Clayton September 20, 2026
0 Comments
Video complements audio production with music v...
21/09/2026
Indigenous screen organisations from Canada, Aotearoa New Zealand and Australia ...
21/09/2026
Physical AI is moving rapidly from research to large-scale deployment. By 2035, ABI Research projects an installed base of 49 million level 3-5 autonomous vehic...
21/09/2026
Today, Egypt's AI builders gathered in the Grand Egyptian Museum for a reception that highlighted the nation's rapidly growing AI ecosystem - spanning A...
21/09/2026
Every AI factory needs power and cooling that fit its computing architecture. As AI infrastructure expands, power, cooling, water, site and grid constraints are...
21/09/2026
RT celebrates Irish Sign Language Awareness Week 2026
Special programmes across RT television, radio and online, plus special initiatives
#ISL #IDSL #IWDP26...
21/09/2026
AI security is an engineering problem. That means defined security requirements,...
21/09/2026
Clean energy isn't hard to come by, but the pace of large-scale adoption has historically been slow due to bottlenecks - including out-of-date infrastructur...
20/09/2026
Piano-playing singer-songwriter competition returns for fourth year
Casio have officially revealed the list of 16 finalists who have earned their place in t...
20/09/2026
COW Jobs: Video Editor, Motion Designer - Remote, PT, 6 Months
Brie Clayton September 20, 2026
0 Comments
Video Editor + Motion Designer (Remote | PT ...
19/09/2026
Three new rackmount power conditioners introduced
Yorkville Sound have announce the upcoming launch of three new RPC rackmount power conditioners from ART P...
19/09/2026
September 15, 2026
AMSTERDAM, SEPTEMBER 2026 - Colorfront (colorfront.com), the Academy and Emmy Award-winning developer of high-performance cinema mastering, ...
19/09/2026
Two High-Profile Professional Sports Franchises Renew creative.space Contracts with DigitalGlue
NFL team and Major League Soccer Club cite ease of use, secure ...
19/09/2026
Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation ...
18/09/2026
IBC 2026 Tech Moves Beyond the Gloss and Into the Rack If you spent any time in the halls of the RAI this year, you noticed a clear shift in conversation. The c...
18/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
18/09/2026
Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...
18/09/2026
Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...
18/09/2026
Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...
18/09/2026
Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...
18/09/2026
The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...
18/09/2026
DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...