Imagine Communications and Hewlett Packard Enterprise expand strategic relationship

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Imagine Communications and Hewlett Packard Enterprise expand strategic relationship --

Fri, 22 Jan 2016 11:51

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Imagine Communications announced an expansion of its relationship with Hewlett Packard Enterprise (HPE) designed to enable communications service providers (CSPs) and other broadcast and media companies to construct video production, playout and distribution facilities that deliver unprecedented scale, flexibility, performance and reliability.

This partnership will utilise HPE s Communications & Media Solutions (CMS) organisation.

Two technology innovators are teaming up to provide service providers, TV networks, broadcasters, new media and enterprise companies with exactly what they need to meet today s, as well as tomorrow s, challenges, said Charlie Vogt, CEO, Imagine Communications. By combining Imagine Communications video portfolio with Hewlett Packard Enterprise s storage, compute and networking technology, the two companies are helping to accelerate the transition to IP-based, software-defined virtualized facilities that are the future of the media and entertainment industry.

The agreement expansion calls for HPE to resell products from Imagine Communications playout, networking, distribution and ad management solutions portfolios, as well as products and intellectual property from HPE Software and CMS businesses. This arrangement forms the framework for HPE s CMS organisation and channel partners to represent Imagine Communications entire product portfolio, including Platinum routers, Nexio servers and Versio and the company s IP playout solution.

The partnership is also intended to include Imagine Communications CloudXtream portfolio, comprised of cloud-based solutions that enable service providers to introduce personalised services. The Imagine Communications portfolio includes capabilities for live, linear, on-demand, and cloud DVR (cDVR) video delivery models, and enables dynamic ad insertion (DAI) capabilities for any of those models. CloudXtream, paired with HPE storage and compute resources, helps service providers generate revenue, extend reach to new consumers and devices, and realise operational savings and storage improvements.

A benefit of the collaboration is that it will provide media companies with a single source for all hardware, software, service and support needs. Products and solutions delivered through the collaboration are backed by HPE s support and services operations.

The scope of the relationship also includes the migration of Imagine Communications core products to HPE hardware platforms. By optimising media functions to execute on storage and compute platforms, Imagine Communications is introducing price and performance improvements, as well as increasing the deployment flexibility of its solutions portfolio.

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