WASHINGTON- During the Advanced Television Systems Committee's virtual annual meeting, it was announced that Jae-Young Lee, senior research scientist at South Korea's Electronics and Telecommunications Research Institute (ETRI), is the 2020 recipient of the Bernard J. Lechner Award honoring technical and leadership contributions to the organization.
ATSC also announced the recipient of its new ATSC Richer Medal, named for past ATSC President Mark Richer. The medal, which recognizes an individual or team demonstrating exemplary leadership in advancing the ATSC mission, was presented to the Phoenix Model Market partnership. Five key investors in the model market project-including Fox Television, ABC Owned Television Stations, Univision, NBCU-Telemundo and Pearl Television-were honored.
In announcing the 2020 winner of the Lechner Award, Madeleine Noland, current ATSC president, noted that Lee began working on the ATSC standards about seven years ago representing ETRI and has played an important role in the development of the 3.0 standard.
He has been a very well-respected contributor, exemplifying the hallmarks of the Lechner Award with an unparalleled command of the technology together with outstanding work within the committees.
Currently, Lee serves as the chair of ATSC's S32 Specialist Group on the Physical Layer. In the group, he is known for his insightful ideas, support and fair analysis, said Noland.
This is quite a surprise, said Lee in comments after learning he was this year's recipient. I should thank many people. First of all, my ETRI colleagues who are always supporting work with the ATSC 3.0 standard.
Lee, who has been a member of the S32 Specialist Group since the beginning of ATSC 3.0, also thanked fellow specialist group members who have contributed to the NextGen TV standard.
PLUS: Schelle: ATSC 3.0 Deployment May Be Slowed by COVID-19
Turning to the ATSC Richer Medal, Noland discussed the Phoenix Model Market partnership, describing it as a collaborative single-market effort to plan for and implement the transition to next-generation over-the-air broadcasting.
Eleven Phoenix TV stations and nearly 50 other organizations are participating in the project. The work of the project includes confirming basic TV service parameters and performance, determining the appeal of NextGen TV high dynamic range video and immersive audio content to consumers, assessing TV application features and implementation requirements, testing interactive and addressable advertising functionality, determining consumer device and service appeal and ensuring interoperability with MVPD operators, she said.
They paved the way for the myriad agreements that comprise the broadcast channel-sharing system and even produced a handbook to help others successfully launch ATSC 3.0, said Noland.
ATSC is honored to recognize the Phoenix Model Market partnership for their remarkable progress. They have created an end-to-end model system putting a host station on the air with a second station launching soon, she said.
Pearl TV Executive Director Anne Schelle accepted the honor for the partnership. It's been quite a journey, said Schelle. We came together in 2017 to spend three years. We've stayed together making tremendous progress, and the work we've done is bringing success to the industry.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
09/06/2026
Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...
09/06/2026
NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award.
These awards reflect the passion...
09/06/2026
Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26).
Atem...
09/06/2026
Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...
09/06/2026
Grass Valley and Lawo have announced a technology collaboration to validate orch...
09/06/2026
LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...
09/06/2026
Globecast has announced the launch of its Content Exchange platform, powered by ...
09/06/2026
NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...
09/06/2026
We're in three different locations, three different production teams. Coveri...
09/06/2026
The intro video for Men's Basketball won Outstanding In-Venue Video in the C...
09/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
09/06/2026
Since their debut, the clock-and-score graphic has drawn the affinity and ire of...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
09/06/2026
Tuesday 9 June 2026
Katie Price: Nothing to Hide, a candid and unfiltered accou...
09/06/2026
Back to All News
Netflix Unveils First Images And Poster For Wrath, A New Brazi...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
WASHINGTON- During the Advanced Television Systems Committee's virtual annual meeting, it was announced that Jae-Young Lee, senior research scientist at South Korea's Electronics and Telecommunications Research Institute (ETRI), is the 2020 recipient of the Bernard J. Lechner Award honoring technical and leadership contributions to the organization. 
