From the music studio to the dance challenge, from the lifestyle to the mpahla (slang for fashion), women have played a critical role in shaping and giving direction to the Amapiano movement. Women who are essential to Amapiano's success do not enjoy the comparative success of their male counterparts even though Spotify recorded an 87% growth in the streams of female Amapiano artists in 2023 compared to 2022.
Despite the effort, passion, skills, and talent that women have and continue to contribute to Amapiano's success, Spotify data shows that the top 10 most-streamed Amapiano artists are still men.
There are challenges that women in the global music sector face, which in the context of South Africa's youngest dance music style have become unique to South African music. To meet these challenges and work toward solutions, it is helpful for them to see positive examples of women whose careers dispel preconceived ideas about women in music. Also, creative solutions can be applied to. Indeed, the voices of women in Amapiano must be supported, celebrated, and amplified.
There is limited knowledge of female Amapiano producers during Amapiano's early development. When most Amapiano songs being released were instrumental, women were part of a core audience that attended events, shared the music, and advocated for the style within and outside of Amapiano circles. These contributions might be unknown, but it's vital that they're not ignored.
When Amapiano songs began including vocals, female vocalists played an important role in composing catchy choruses and creating phrases that the growing movement could rally behind. Kamo Mphela and Bontle Smith directed the aspirant ethos of Amapiano to Sandton when they sang, Ba re shebile, ba re galela, chomi areyeng Sandton, the chorus on the 2019 Sandton release by Kabza De Small and DJ Maphorisa. Similarly, Sandy Mrd captured the aspirations of many young South Africans when she sang on Dubai and also created a catchphrase that is still popular half a decade later.
Sha Sha's Tender Love has amassed more than 6.5 million listens on Spotify since its 2019 release, and her vocal presence on subsequent Amapiano releases is emblematic of a shift toward mainstream acceptance. Her singing exerts an identifiable influence on today's Amapiano singers.
The successful career trajectories of DBN Gogo, Kamo Mphela, and Uncle Waffles in particular demonstrate how taking the lead on releases has been extemporaneous with that of the Amapiano movement in South Africa and globally.
In 2022, DBN Gogo became a Spotify RADAR artist, enjoying editorial support, marketing, and promotion of her music locally and abroad. Her subsequent being named EQUAL Africa's March Ambassador and mint's Artists To Watch for 2024, alongside Uncle Waffles, proved to be a testament to the power of women in Amapiano.
Today, DBN Gogo has five tracks that have contributed to the export of Amapiano to various territories around the world. When it all began, DBN Gogo told Bubblegumclub, we never expected it to blow up the way it did. Piano was for us, and now it's literally for the world. I wish I could look into the future and tell you exactly how crazy it's going to be, but I have to wait and see just like everyone else. Today, uMa ka Ma (mother's mother), as she is known to fans, is headlining major events on the global dance music circuit.
Kamo Mphela not only channeled her popularity as a dancer on social media platforms to global musical success, but she also laid a pipeline for other women to follow. Reflecting on the role that technology has played in her career, Mphela says, Now technology has made it possible for you to be a boss girl without a male cosign. At first it was always about girls singing about going to Dubai. Now people are singing (scat) on a song. With 2023's Dalie, Mphela secured a top 10 all-time Amapiano song on Spotify. She is also in the top 20 of Spotify's most-streamed Amapiano artists from the past decade.
Uncle Waffles has helped dispel the sexist ideas about women being able to hold their own behind the decks. Since her career-launching viral moment where she's DJing an event that had partygoers enthusiastically chanting, Waffles, we want to party, she has demonstrated talent and grit, and become a sought-after DJ in the U.S., Western Europe, and the U.K. She has also become a successful artist, with two tracks, Yahyuppiyah (ft. Pcee, EeQue & Chley) and Tanzania (ft. Sino Msolo and Boibizza), that have helped export Amapiano to the world.
The female pioneers of the Amapiano movement have put paid to bigoted ideas about perseverance, musical skills, and the work ethic women have. And as the women in Amapiano amass accolades and reach new heights, they inspire the younger generation of female artists that now know whatever they dream is possible.
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
25. November 2025 Cecilia Pierron
Last week, we took part in OnDAM 2025, an educational conference fully dedicated to DAM, hosted by Activo Consulting. The ...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
The awards, celebr...
25/11/2025
Article courtesy of Televisual
Read the article
Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...
25/11/2025
Article courtesy of Digital Media World
Read the article
ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...
25/11/2025
Article courtesy of Deadline
Read the article
The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
24 Nov 2025
Kyivstar Launches Starlink Direct to Cell Satellite Connectivity in Ukraine Today's Launch Makes Ukraine the First Country in Europe Where Star...
24/11/2025
Ahead of the new ninth series of Dancing with the Stars, kicking off in January 2026, RT and Shinawil have announced the arrival of three new faces to the hit ...
21/11/2025
Fans have been counting down the days until the final theatrical chapter of Wicked is revealed. To celebrate the highly anticipated release of Wicked: For Good ...
21/11/2025
Last week, Spotify turned up the volume in Seoul with the return of Spotify Hous...
21/11/2025
Wiesbaden, November 21, 2025. The SGL Carbon site in Meitingen has reason to celebrate as one of its trainees received a special award. Elias Stemmer was honore...
21/11/2025
Sky Media's £2m award-winning sustainability initiative crowns its first charity as this year's standout changemakerFriday 21 November 2025
GoodGym nam...
21/11/2025
As COP30 draws to a close, the International Electrotechnical Commission (IEC), ...
20/11/2025
Your playlists are personal. They're the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and dis...
20/11/2025
Spotify, uzun s redir zerine al t T rk m zik k lt r n n ikon haline gelmi ...
20/11/2025
For the first time, Spotify has teamed up with The Hollywood Reporter to cohost ...
20/11/2025
This year's ARIA Awards marked a turning point for Australian music, and Spotify was right at the heart of it. For the first time in the awards' nearly ...
20/11/2025
15 March 2012
SHARE Facebook Twitter Linkedin Email
Cinegy and Vericom are pleased to announce the recent deployment of Cinegy Archive for production and as...
20/11/2025
6 September 2012
SHARE Facebook Twitter Linkedin Email
FIC Turkey supplies media content to Pay TV under Fox TV Channel brands in Turkey.
At the start of s...
20/11/2025
25 June 2014
SHARE Facebook Twitter Linkedin Email
Last month VIVA finalized its Cinegy installation in order to produce and broadcast the World Cup Brazil ...
20/11/2025
1 October 2014
SHARE Facebook Twitter Linkedin Email
With 5 locations spread out around Baden-W rttemberg, Schw bisch Media required a scalable end to end s...
20/11/2025
27 April 2015
SHARE Facebook Twitter Linkedin Email
Cinegy, which develops and produces media asset management products that are used in flagship production...
20/11/2025
12 August 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 26 October 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
5 November 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany 3 November 2015 - Cinegy, which develops and produces software technology for digital ...
From the music studio to the dance challenge, from the lifestyle to the mpahla (slang for fashion), women have played a critical role in shaping and giving direction to the Amapiano movement. Women who are essential to Amapiano's success do not enjoy the comparative success of their male counterparts even though Spotify recorded an 87% growth in the streams of female Amapiano artists in 2023 compared to 2022. 
