What age group is spending the most time online outside of the office each week? If you said Millennials-think a little older a few decades older.
According to the 2015 State of the User Experience report released by Limelight Networks, time spent online in the past year has dramatically increased-with 45 percent of respondents spending more than 15 hours a week on their laptop, tablet or phone.
Who is the group making up the majority of these power users? Surprisingly, and possibly counter to popular thought, it's Baby Boomers-individuals aged 51-69. More than half (51 percent) are online 15 hours/week, as opposed to Millennials-individuals aged 18-33-at just 41 percent.
The Mobile Web, Video and the Importance of a Personal Experience
As the always-connected world continues to expand, so do expectations for the mobile Web-which now has surpassed desktop Web usage according to ComScore. Last year, users were asked if they would be willing to wait longer for a website to load on a mobile device, versus a laptop or desktop, and 44 percent said they would. This year, the results are startlingly different-only 35 percent said they would be willing to wait longer on a mobile device, and nearly 40 percent expect equally fast-loading sites, regardless of if the page is accessed from a mobile device or a laptop/desktop. Clearly, as adoption rates increase, so do expectations for the mobile web.
Other key findings revealed in the report include:
Content, not e-commerce, rules the day: Respondents listed social media sites, reading news content and watching video content as their top three online activities, respectively, while reading news content was the most popular in 2014. E-commerce finished in 5th place, behind researching products online. There is no question users are consuming content more than shopping online.
Video is key for Millennials: While social media remains the most popular online activity, Millennials are spending nearly as much time watching online video-which is likely to increase as additional video and streaming options such as live sporting events are made more available.
Performance is still key to a great web experience, but surprisingly, patience is an unexpected virtue: Last year, the majority (52 percent) of participants listed a high-performing website as their most critical expectation, with just 41 percent willing to wait more than five seconds for a website to load. While performance was still critical in 2015, patience is on the rise for Internet consumption-this year, 52 percent would wait more than five seconds. Moreover, this year, 33 percent said they would leave a website to buy a product from a competitor if the site loaded too slowly, down from 37 percent last year. Additionally, in 2015, 72 percent would be willing to give the slow-loading site a try in the future, up from 69 percent last year.
Users want a personalized experience: Last year, the report stated that the value of web experience personalization remains to be seen -as 37 percent indicated they did not want a website to remember them from a previous visit. This year, the results are dramatically different as just 25 percent don't want a highly-personalized experience.
Ultimately, consumers want more from their online experience, particularly as the mobile web and video continue their march toward ubiquity, said Jason Thibeault, senior director of marketing strategy at Limelight. We have more options than ever-more content, more video, and more shopping. And while patience has increased slightly, people-whether they are Millennials, Gen X or Baby Boomers-all expect a personalized, highly-functioning web experience. If not they will look elsewhere. With the explosion in content, branded entertainment, video and e-commerce, the stakes are higher than ever.
The State of the User Experience 2015 report is based on a survey that collected data from 1,302 consumers chosen at random located in the United States, United Kingdom, Canada and Singapore, aged 18-69, who spend more than five hours per week online outside of work.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
What age group is spending the most time online outside of the office each week? If you said Millennials-think a little older a few decades older.
