BRW Filmland Los Angeles director Robert Groenwold lights up the power of incredible thinking for GMC in the new :30 Lights out of Leo Burnett, Detroit. Groenwold brings his keen editorial eye and signature sleek aesthetics to launch GMC's latest fleet of performance vehicles in a uniquely radiant style. The spot opens with a sweeping view of hanging lightbulbs beginning to illuminate, revealing the new GMC Sierra, Acadia and Terrain in a sophisticated black showroom, lit by the artfully dispersed bulbs.
Click HERE to see the spot.
About BRW FILMLAND Los Angeles
BRW FILMLAND Los Angeles is a creative content and commercial production company in Los Angeles, California. The West-Coast based shop boosts a roster of A-List international and domestic directors and offers integrated creative solutions for agencies, brands and the entertainment industry. Along with award winning sister companies, Independent in London and BRW FILMLAND Milano, BRW FILMLAND Los Angeles has a reach that extends to Europe as well as strategic production centers across the globe. Founding Partners/Executive Producers Gianfilippo Pedrotti and Michele Nocchi and Executive Producer Peter Trucco can be contacted through http://www.brwusa.com.
Credits:
Client: GMC
Title: Lights :30
Agency: Leo Burnett, Detroit
Chief Creative Officer: Steve Chavez
VP, Senior Copywriter: David Charlton
VP, Senior Art Director: Diane Schomer
Senior Producer: Mark Nicholas
Account Director: Kelle Durocher
Senior Product Specialist: Ken Doherty
Production Business Manger: Sally Moriarty
Production: BRW FILMLAND Los Angeles
Executive Producer: Gianfilippo Pedrotti
Director: Robert Groenwold
Line Producer: Ari Weiner
1st AD: Travis Gold
2nd AD: Joey Martinez
Production Supervisor: Jamie Tubbs
Assistant Production Supervisor: Katie Dormeier
DP: Jordan Valenti
Editorial: General Editorial, Santa Monica, CA
Editor: Noah Herzog
Editorial Executive Producer: Robert Parker
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
16/10/2026
The LA Clippers have announced their local television plan for the 2026-27 seaso...
16/10/2026
At sports-media summit, he describes the success of the one-year-old agreement a...
16/10/2026
Parks Associates, in partnership with InterDigital, has published a white paper ...
16/10/2026
Cisco is expanding its work with the Atlanta Hawks, Cleveland Cavaliers, and Brooklyn Sports & Entertainment (BSE) as the 2026-27 NBA season gets underway, prov...
16/10/2026
Broadcast Management Group (BMG) has introduced Media Command, a private cloud broadcast platform that integrates recording, media asset management (MAM), chann...
16/10/2026
TNDV and GameTime Productions have expanded their remote production responsibilities for Team Boxing League (TBL) for the league's recently completed fourth...
16/10/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
16/10/2026
Broadcast and streaming are converging around live media. Traditional broadcasters increasingly distribute their linear services through streaming platforms alo...
16/10/2026
DAZN and Guardians League, a new professional franchise surf racing series, have announced a multi-year global broadcast partnership. Guardians League events wi...
16/10/2026
Sobatech Group is producing live coverage of the F4 Spanish Championship and Eur...
16/10/2026
The Walt Disney Company and Dude Perfect have announced an integrated creative partnership. Dude Perfect will develop original content for its own channels insp...
16/10/2026
Onsite studio show will accompany game productions in San Francisco and Atlanta
...
16/10/2026
Grass Valley s AMPP platform continues to grow in popularity, especially with th...
16/10/2026
FloSports and the National Lacrosse League (NLL) have entered a multiyear media partnership that makes FloSports the exclusive global streaming home of the NLL....
16/10/2026
At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executive Producer Jason Jacquette took a few minutes with SVG to discuss how his team ...
16/10/2026
(Suzanne Cordeiro/Shutterstock for Sundance Film Festival)
By Patty Consolazio
...
16/10/2026
Standalone calibration, automatic bass management & digital I/O
The ARC Studio was a significant release for IK Multimedia, and was praised for offering a c...
16/10/2026
Classic compressor returns in 1U form
There are few pieces of gear that have achieved the status held by the SSL Bus Compressor, and it's now officially...
16/10/2026
Latest cinematic instrument unveiled
Zero-G say that their latest creation isn't your typical sample library or collection of instruments, but rather a ...
16/10/2026
Real-time MIDI orchestrator updated
Forma Labs Audio have recently launched a significant update that brings some powerful new features to their real-time M...
16/10/2026
The launch of the autumn programming schedules on traditional TV channels translated into a noticeable increase in total video viewership. Poles spent an averag...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Globecast, a leading provider of media integration and managed services for the sports broadcast industry, will showcase the latest developments in Content Exch...
16/10/2026
Boston Conservatory Wind Ensemble Presents America at 250 The free event, taking place at Samuel Adams Park at Faneuil Hall, features a program of inspiring A...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
ON Creative Visual Tech Provider has completed the audiovisual design and integration for Nubank Arte Lab, Brazil's largest permanent immersive art space. T...
16/10/2026
Beam Dynamics has appointed Brian Mauger as Regional Sales Manager, North America, strengthening its commercial team as the company expands across media, broadc...
16/10/2026
Secret Weapon Post Uses DaVinci Resolve Studio for Gregg Araki Films
Brie Clayton October 15, 2026
0 Comments
Remote post house delivers I Want Your ...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
The Stand that started it all in a matched pair of the industry-trusted C-Stands The 2-Pack provides both in a choice of chrome or black finish...
16/10/2026
New lineup brings professional rigging, lens support, power, and mounting flexibility to Sony's compact cinema camera
Wooden Camera today announced a new p...
16/10/2026
Cinematographer John Matysiak ( Old Henry, Winning Time, Big George Foreman ) brings a vivid breathlessness to the near-wordless film Motor City. An actio...
16/10/2026
Next Jazz Legacy Celebrates Five Years of Mentorship and Impact Across the Jazz ...
16/10/2026
Friday 16 October 2026
The Alessia Cup, powered by Sky, returns with Lioness an...
16/10/2026
Friday 16 October 2026
iPhone Duo now available to pre-order with savings of up...
16/10/2026
Republic of Ireland defenders back their future careers while nominating local c...
16/10/2026
Friday 16 October 2026
LOITV arrives on Sky Glass and Sky Stream
Sky customers in the Republic of Ireland can now enjoy the pulsating SSE Airtricity Men's...
16/10/2026
Nominations Announcement - RT Radio 1 Folk Awards
Celebrating the very best in folk music in Ireland from the past year
Awards event LIVE in Vicar Street and...
16/10/2026
RT has today announced that MaeBee, a brand-new animated series, will premiere ...
15/10/2026
E! and USA Sports will air Live from the Orange Carpet: WNBA Finals, a one-hour live special hosted by Lilly Singh, on Monday, October 19 at 6 p.m. ET / 3 p.m. ...
BRW Filmland Los Angeles director Robert Groenwold lights up the power of incredible thinking for GMC in the new :30 Lights out of Leo Burnett, Detroit. Groenwold brings his keen editorial eye and signature sleek aesthetics to launch GMC's latest fleet of performance vehicles in a uniquely radiant style. The spot opens with a sweeping view of hanging lightbulbs beginning to illuminate, revealing the new GMC Sierra, Acadia and Terrain in a sophisticated black showroom, lit by the artfully dispersed bulbs.
