BRW Filmland Los Angeles director Robert Groenwold lights up the power of incredible thinking for GMC in the new :30 Lights out of Leo Burnett, Detroit. Groenwold brings his keen editorial eye and signature sleek aesthetics to launch GMC's latest fleet of performance vehicles in a uniquely radiant style. The spot opens with a sweeping view of hanging lightbulbs beginning to illuminate, revealing the new GMC Sierra, Acadia and Terrain in a sophisticated black showroom, lit by the artfully dispersed bulbs.
Click HERE to see the spot.
About BRW FILMLAND Los Angeles
BRW FILMLAND Los Angeles is a creative content and commercial production company in Los Angeles, California. The West-Coast based shop boosts a roster of A-List international and domestic directors and offers integrated creative solutions for agencies, brands and the entertainment industry. Along with award winning sister companies, Independent in London and BRW FILMLAND Milano, BRW FILMLAND Los Angeles has a reach that extends to Europe as well as strategic production centers across the globe. Founding Partners/Executive Producers Gianfilippo Pedrotti and Michele Nocchi and Executive Producer Peter Trucco can be contacted through http://www.brwusa.com.
Credits:
Client: GMC
Title: Lights :30
Agency: Leo Burnett, Detroit
Chief Creative Officer: Steve Chavez
VP, Senior Copywriter: David Charlton
VP, Senior Art Director: Diane Schomer
Senior Producer: Mark Nicholas
Account Director: Kelle Durocher
Senior Product Specialist: Ken Doherty
Production Business Manger: Sally Moriarty
Production: BRW FILMLAND Los Angeles
Executive Producer: Gianfilippo Pedrotti
Director: Robert Groenwold
Line Producer: Ari Weiner
1st AD: Travis Gold
2nd AD: Joey Martinez
Production Supervisor: Jamie Tubbs
Assistant Production Supervisor: Katie Dormeier
DP: Jordan Valenti
Editorial: General Editorial, Santa Monica, CA
Editor: Noah Herzog
Editorial Executive Producer: Robert Parker
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
24/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/10/2026
Hit Horror Film Buddy Created with DaVinci Resolve Studio
Brie Clayton October 23, 2026
0 Comments
Colorist Sam Daley created authentic 90s kids'...
23/10/2026
CBS Sports will be the exclusive U.S. Spanish-language rights holder for the Con...
23/10/2026
Fubo has announced new distribution agreements for carriage of seven regional sports networks for the 2026-27 NBA season. Through those agreements, the Fubo str...
23/10/2026
CBC/Radio-Canada has selected Dalet to modernize its news operations across Canada, deploying Dalet Pyramid across the organization. CBC/Radio-Canada operates 2...
23/10/2026
EZDRM has been granted US patent 12,659,532 for a method of delivering DRM-protected content over low-latency WebRTC (Web Real-Time Communication) infrastructur...
23/10/2026
Audio-Technica has acquired a new facility in the Hollywood Media District in Hollywood, California, expanding its U.S. operations. The 8,966-square-foot, two-s...
23/10/2026
Audio-Technica (booth 514) will display its studio and live sound microphones and headphones at AES Show Nashville 2026, taking place Saturday, Oct. 31, and Sun...
23/10/2026
As regional sports networks (RSNs) decline, teams and leagues are producing more...
23/10/2026
Acceleration Community of Companies (ACC) has released The People's Games: W...
23/10/2026
GameTime Productions is using Stripe TV's Lightbox and Telestripe wireless t...
23/10/2026
CLOUDflex Broadcast has announced a direct integration with ZoomISO Cloud, Zoom's remote contribution solution for cloud-based media production systems. Dev...
23/10/2026
TMRW Sports has appointed Chris Zaber senior vice president of ticketing and venue experience as the company continues to build out its portfolio of sports prop...
23/10/2026
The BBQ World Cup & Expo has announced an investment from Wheelhouse, the content, talent and investment company founded by Brent Montgomery, and Omaha Producti...
23/10/2026
BKB Bare Knuckle Boxing and Bally's Corporation have unveiled Bally's Fi...
23/10/2026
Yahoo Sports has launched Perfect 5, a free-to-play fantasy basketball game tied to each week's marquee NBA on Prime matchups. It is designed to run alongsi...
23/10/2026
At the SVG Remote Production Summit at Techwood Studios in Atlanta, Steve Grigel...
23/10/2026
Fox Sports will broadcast game one of the 122nd World Series tonight from Milwaukee as the Milwaukee Brewers and Tampa Bay Rays square off. And with a crew of 4...
23/10/2026
Emmy-winning Culver City studio, bicoastal Game Creek Video mobile units return ...
23/10/2026
A playoff season featuring three series sweeps allows broadcast crews extra time...
23/10/2026
Creative and versatile echo effect
fedDSP have released ECO, a delay plug-in designed to cover everything from straightforward repeats to more experimental ...
23/10/2026
A FREE hypersaw synth in time for Halloween
UJAM have announced Detunicorn, a free collectable synthesizer plug-in designed to produce the thick, detuned hy...
23/10/2026
(4:10 PM) Wiesbaden, October 23, 2026. As part of the restructuring of the forme...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Territory Group Launches Lux Meridian, New AI-Native Film and Television Product...
23/10/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, has responded promptly to the global issue of PHP vulnerabiliti...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/10/2026
A Brand New, Ultra-high-performance Remote Followspot Control System
Ayrton has released Falconer, a brand-new, ultra-high-performance remote followspot system...
23/10/2026
LA JOLLA, CA-The newly launched Wertheim Laureate Prize invites Nobel laureates ...
23/10/2026
Vegas Pro Delivers Professional Color Management and Faster Renders
Jessie Electa Petrov October 22, 2026
0 Comments
The 2027 release from Boris FX st...
23/10/2026
Blackmagic Design Announces Price Increases Due to Rising Memory Costs
Brie Clayton October 22, 2026
0 Comments
New prices across a range of products ...
23/10/2026
Berklee Welcomes Marcus Gilmore for Signature Series Performance The two-time Grammy Award-winning drummer, composer, producer, and bandleader will also lead ...
23/10/2026
Season 30 of The Voice Features a Record Number of Berklee Alumni Learn more about Dakota Cohen, Brandon Diaz, Nina Howland, and Zalissa Stewart, plus how the...
23/10/2026
Can Danny and Dani's grand plans save Christmas, or are they heading for a festive fiasco?Friday 23 October 2026
The Dyers' Caravan Park: A Merry Elfin...
23/10/2026
Friday 23 October 2026
Matchday Ready: Ella Toone & Keely Hodgkinson Star in New WSL Series
Sky Sports has launched Minus 1, a new social series that pairs th...
23/10/2026
On Friday, October 23, the highly anticipated iPhone Duo made its debut at Apple...
22/10/2026
Router Control Strategy: UCP Panels, WebPanel, and NBOSS Selecting a broadcast router control system is far more than a panel procurement exercise. The control ...
22/10/2026
BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...
22/10/2026
NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...
22/10/2026
USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...
22/10/2026
Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...
BRW Filmland Los Angeles director Robert Groenwold lights up the power of incredible thinking for GMC in the new :30 Lights out of Leo Burnett, Detroit. Groenwold brings his keen editorial eye and signature sleek aesthetics to launch GMC's latest fleet of performance vehicles in a uniquely radiant style. The spot opens with a sweeping view of hanging lightbulbs beginning to illuminate, revealing the new GMC Sierra, Acadia and Terrain in a sophisticated black showroom, lit by the artfully dispersed bulbs.
