BRW FILMLAND Los Angeles Grnwold Illuminates Innovation for GMC

BRW Filmland Los Angeles director Robert Groenwold lights up the power of incredible thinking for GMC in the new :30 Lights out of Leo Burnett, Detroit. Groenwold brings his keen editorial eye and signature sleek aesthetics to launch GMC's latest fleet of performance vehicles in a uniquely radiant style. The spot opens with a sweeping view of hanging lightbulbs beginning to illuminate, revealing the new GMC Sierra, Acadia and Terrain in a sophisticated black showroom, lit by the artfully dispersed bulbs.

Click HERE to see the spot.

About BRW FILMLAND Los Angeles

BRW FILMLAND Los Angeles is a creative content and commercial production company in Los Angeles, California. The West-Coast based shop boosts a roster of A-List international and domestic directors and offers integrated creative solutions for agencies, brands and the entertainment industry. Along with award winning sister companies, Independent in London and BRW FILMLAND Milano, BRW FILMLAND Los Angeles has a reach that extends to Europe as well as strategic production centers across the globe. Founding Partners/Executive Producers Gianfilippo Pedrotti and Michele Nocchi and Executive Producer Peter Trucco can be contacted through http://www.brwusa.com.

Credits:

Client: GMC

Title: Lights :30

Agency: Leo Burnett, Detroit

Chief Creative Officer: Steve Chavez

VP, Senior Copywriter: David Charlton

VP, Senior Art Director: Diane Schomer

Senior Producer: Mark Nicholas

Account Director: Kelle Durocher

Senior Product Specialist: Ken Doherty

Production Business Manger: Sally Moriarty

Production: BRW FILMLAND Los Angeles

Executive Producer: Gianfilippo Pedrotti

Director: Robert Groenwold

Line Producer: Ari Weiner

1st AD: Travis Gold

2nd AD: Joey Martinez

Production Supervisor: Jamie Tubbs

Assistant Production Supervisor: Katie Dormeier

DP: Jordan Valenti

Editorial: General Editorial, Santa Monica, CA

Editor: Noah Herzog

Editorial Executive Producer: Robert Parker

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LINK:	http://news.creativecow.net/story/874672...
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