Adobe delivers new innovations and AI tools for video pros and invests $6 million in filmmaker community

Adobe delivers new innovations and AI tools for video pros and invests $6 million in filmmaker community

Brie Clayton January 22, 2025

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Adobe Premiere Pro, After Effects and Frame.io unveil new innovations to streamline post-production and accelerate time savings for video pros

Adobe expands its Film & TV Fund with new $5M commitment and partners with Group Effort Initiative to accelerate career growth for underrepresented creators

Nearly 85% of 2025 Sundance Film Festival films used Adobe Creative Cloud tools, including Sundance premieres Opus, Didn't Die, Bunnylovr, By Design, and Train Dreams

Today, ahead of the 2025 Sundance Film Festival - where nearly 85% of all films used Adobe Creative Cloud products - Adobe announced new innovations designed to empower filmmakers at all levels, whether they're an aspiring student, indie filmmaker, documentarian or industry veteran. Adobe also announced an additional $5M investment in the Adobe Film & TV Fund to support underrepresented creators and filmmakers in finding career opportunities on-screen and behind the camera. The Adobe Foundation is supporting the Los Angeles creative communities impacted by the recent wildfires with a $1 million charitable grant.

The new media intelligence and search panel in Adobe Premiere Pro (beta) addresses a monumental pain point for video editors by letting them quickly locate the perfect film clip from massive libraries of files - a frequent inconvenience that previously meant sifting through gigabytes of files in search of a specific clip. Premiere Pro (beta) also now offers new AI-powered caption translation that automates the often expensive and inefficient process of multilingual caption generation, helping video pros effortlessly connect with audiences worldwide.

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We're passionate about empowering filmmakers to tell their stories and realize their creative vision, said Ashley Still, Senior Vice President and General Manager, Adobe Creative Cloud. These innovations will bring time savings and career support so they can focus on inspiring and captivating audiences worldwide.

Adobe and the Adobe Foundation announced its expansion of the Adobe Film & TV Fund, committing an additional $5M in 2025 along with research and product to support new opportunities in career advancement through fellowships, funding and in-kind donations. Group Effort Initiative (GEI) is also joining the Adobe Film & TV Fund, offering mentorship, training and career programs for the next generation of editors, marketers and creatives.

New Premiere Pro, After Effects Enhancements and Frame.io Camera to Cloud Expansion Address Top Community Requests, Transforming Post-Production

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Premiere Pro's latest updates help filmmakers accelerate post-production workflows by giving them the ability to easily identify content within shots, find footage faster and go global in seconds. The latest features include:

Media Intelligence & Search Panel - For editors, the hunt for the right clip can be a daunting experience, especially in larger projects with a lot of footage. With the new AI-powered Media Intelligence and Search Panel in Premiere Pro (beta), editors can now find exactly what they need when they need it. Instead of painstakingly hunting through shots manually, Media Intelligence now automatically recognizes clip content - including objects, locations, camera angles or metadata like shoot date or camera type. They can just type in the clip type needed into the new Search Panel and let Media Intelligence do the rest.

Caption Translation - Captions are more important than ever as filmmakers scale their content for reach, engagement and accessibility globally - but until now, editors have been slowed down by manual translations, disrupting their workflow and often requiring additional expense. Now, Premiere Pro (beta) offers native caption translation in 17 languages, so customers can expand to new audiences quickly and accurately.

New After Effects' innovations provide motion professionals with highly requested performance improvements, including:

Improved Caching - Play back an entire composition faster than ever before. All computers that meet the minimum specifications will be able to play back their entire composition the moment it's cached.

Improved HDR Support - Accurately import, monitor and export high dynamic range content, resulting in brighter and more vivid motion design work.

Frame.io also expanded support for Camera to Cloud (C2C) support for Canon. Customers can now automatically upload and access high-quality footage directly from Canon EOS C80 and EOS C400 cameras in Frame.io, unlocking real-time collaboration, accelerated video workflows and a seamless experience between production and post. C2C revolutionizes workflows by automatically uploading media as it's captured, eliminating the need for manual file transfers. This seamless integration accelerates content creation by providing instant access to media and enabling real-time collaboration through Frame.io's powerful creative management tools - solving the challenges of remote teamwork and minimizing project delays.

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