Sony Pixel Power calrec Sony

Adobe delivers new innovations and AI tools for video pros and invests $6 million in filmmaker community

23/01/2025

Adobe delivers new innovations and AI tools for video pros and invests $6 million in filmmaker community

Brie Clayton January 22, 2025

0 Comments

Adobe Premiere Pro, After Effects and Frame.io unveil new innovations to streamline post-production and accelerate time savings for video pros

Adobe expands its Film & TV Fund with new $5M commitment and partners with Group Effort Initiative to accelerate career growth for underrepresented creators

Nearly 85% of 2025 Sundance Film Festival films used Adobe Creative Cloud tools, including Sundance premieres Opus, Didn't Die, Bunnylovr, By Design, and Train Dreams

Today, ahead of the 2025 Sundance Film Festival - where nearly 85% of all films used Adobe Creative Cloud products - Adobe announced new innovations designed to empower filmmakers at all levels, whether they're an aspiring student, indie filmmaker, documentarian or industry veteran. Adobe also announced an additional $5M investment in the Adobe Film & TV Fund to support underrepresented creators and filmmakers in finding career opportunities on-screen and behind the camera. The Adobe Foundation is supporting the Los Angeles creative communities impacted by the recent wildfires with a $1 million charitable grant.

The new media intelligence and search panel in Adobe Premiere Pro (beta) addresses a monumental pain point for video editors by letting them quickly locate the perfect film clip from massive libraries of files - a frequent inconvenience that previously meant sifting through gigabytes of files in search of a specific clip. Premiere Pro (beta) also now offers new AI-powered caption translation that automates the often expensive and inefficient process of multilingual caption generation, helping video pros effortlessly connect with audiences worldwide.

Some contents or functionalities here are not available due to your cookie preferences!

This happens because the functionality/content marked as Vimeo framework uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.

We're passionate about empowering filmmakers to tell their stories and realize their creative vision, said Ashley Still, Senior Vice President and General Manager, Adobe Creative Cloud. These innovations will bring time savings and career support so they can focus on inspiring and captivating audiences worldwide.

Adobe and the Adobe Foundation announced its expansion of the Adobe Film & TV Fund, committing an additional $5M in 2025 along with research and product to support new opportunities in career advancement through fellowships, funding and in-kind donations. Group Effort Initiative (GEI) is also joining the Adobe Film & TV Fund, offering mentorship, training and career programs for the next generation of editors, marketers and creatives.

New Premiere Pro, After Effects Enhancements and Frame.io Camera to Cloud Expansion Address Top Community Requests, Transforming Post-Production

Some contents or functionalities here are not available due to your cookie preferences!

This happens because the functionality/content marked as Vimeo framework uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.

Premiere Pro's latest updates help filmmakers accelerate post-production workflows by giving them the ability to easily identify content within shots, find footage faster and go global in seconds. The latest features include:

Media Intelligence & Search Panel - For editors, the hunt for the right clip can be a daunting experience, especially in larger projects with a lot of footage. With the new AI-powered Media Intelligence and Search Panel in Premiere Pro (beta), editors can now find exactly what they need when they need it. Instead of painstakingly hunting through shots manually, Media Intelligence now automatically recognizes clip content - including objects, locations, camera angles or metadata like shoot date or camera type. They can just type in the clip type needed into the new Search Panel and let Media Intelligence do the rest.

Caption Translation - Captions are more important than ever as filmmakers scale their content for reach, engagement and accessibility globally - but until now, editors have been slowed down by manual translations, disrupting their workflow and often requiring additional expense. Now, Premiere Pro (beta) offers native caption translation in 17 languages, so customers can expand to new audiences quickly and accurately.

New After Effects' innovations provide motion professionals with highly requested performance improvements, including:

Improved Caching - Play back an entire composition faster than ever before. All computers that meet the minimum specifications will be able to play back their entire composition the moment it's cached.

Improved HDR Support - Accurately import, monitor and export high dynamic range content, resulting in brighter and more vivid motion design work.

Frame.io also expanded support for Camera to Cloud (C2C) support for Canon. Customers can now automatically upload and access high-quality footage directly from Canon EOS C80 and EOS C400 cameras in Frame.io, unlocking real-time collaboration, accelerated video workflows and a seamless experience between production and post. C2C revolutionizes workflows by automatically uploading media as it's captured, eliminating the need for manual file transfers. This seamless integration accelerates content creation by providing instant access to media and enabling real-time collaboration through Frame.io's powerful creative management tools - solving the challenges of remote teamwork and minimizing project delays.

R
LINK: https://creativecow.net/adobe-delivers-new-innovations-and-ai-tools-fo...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

13/03/2026

SVG Sit-Down: Net Insight's Andreas Eriksson on Scalable, Predictable Live-Media Infrastructure

Recently named CEO Andreas Eriksson has taken the helm at Net Insight at a pivot...

13/03/2026

Scripps Sports To Broadcast First PWHL Game on National TV in U.S.

Scripps Sports and Ally Financial are partnering with the Professional Women's Hockey League (PWHL) to broadcast its first game on national linear televisio...

13/03/2026

Disney+ Follows in ESPN's Footsteps With Launch of Verts Vertical Video Feed on Mobile

Disney+ has launched Verts, a vertical video feed on its U.S. mobile app, markin...

13/03/2026

LTN and Appear Announce Integrated Solution for Live Event Video Transport and Distribution

LTN, a managed IP video transport company, and Appear, a live production technol...

13/03/2026

PFL Signs Betting Data and Streaming Agreement With Sportradar

The Professional Fighters League (PFL) has announced an agreement with Sportradar for global betting data and streaming rights. Under the deal, Sportradar becom...

13/03/2026

SVG GameDay, Ep. 7: Milwaukee Brewers' Jami Patton - Game Pres with the Brew Crew

In-venue and creative video staffers at the professional and collegiate level ha...

13/03/2026

Peacock To Add Vertical Video Option for Live NBA Games

The streamer will be the first entertainment platform to offer AI-enabled vertical video for live games, starting with the NBA...

13/03/2026

Ease Live Deploys Interactive Overlay Platform on Red Bull TV for Premier Padel

Ease Live, an Evertz company specializing in interactive graphical overlays, has deployed its platform on Red Bull TV for Premier Padel coverage. The deployment...

13/03/2026

ESPN's Andy Jacobson on Pushing the Envelope to Debut MNF Playbook'

Monday Night Football, ESPN's premiere NFL property, has continued to be improved and upgraded from a production perspective. Alternative broadcasts are aug...

13/03/2026

NAB 2026: Net Insight Introduces Nimbra 520 Media Processing Node

At NAB Show 2026, Net Insight (booth W1653) is introducing the Nimbra 520, a high-density media processing node for live contribution and distribution across ma...

13/03/2026

NAB 2026: Harmonic Takes Wraps Off Spectrum X Plus Media Server

Harmonic (booth W2831) has announced Spectrum X Plus, the newest generation of its Spectrum X media server, offering double the channel density of previous gene...

13/03/2026

Riedel Communications Appoints Jan Schaffner as VP of Managed Technology Americas

Riedel Communications has announced the expansion of its Managed Technology Divi...

13/03/2026

NAB 2026: Telestream Launches UP, a Cloud-Native Ingest and Monitoring Solution

Telestream (booth W1503) has announced the expansion of Telestream Cloud Services with the introduction of UP, a cloud-native solution for ingest, orchestration...

13/03/2026

It's Showtime! Production Pros Bring Awards Shows, Festivals, and Other Events to Life

From awards ceremonies and sports honors shows to festivals and fan conventions,...

13/03/2026

Overtime Partners with Metro by T-Mobile for OTE and Overtime Select Basketball Leagues

Overtime has announced a partnership with Metro by T-Mobile, naming Metro the Of...

13/03/2026

NAB 2026: Calrec to Showcase IP Ecosystem and Plethora of New Products

At NAB 2026, Calrec (booth C6907) will IP Ecosystem powered by True Control 2.0, integrating the company's IP-native Argo consoles - including the U.S. debu...

13/03/2026

Ratings Roundup: FOX Smashes WBC Records, ESPN Nets Best College Hoops Audience in 10+ Years

Ratings Roundup is a rundown of recent ratings news derived from press releases ...

13/03/2026

A New Era of Personalization: Shape Your Taste Profile on Spotify

Spotify has always been built around your taste. More than 80% of listeners say personalization is what they love most about us. Now we're taking that even ...

13/03/2026

Spotify Debuts Legends Club for Popular German-Language Podcasts With Kaulitz Hills'

The new Spotify Legends Club has opened its doors. Its members: select German-sp...

13/03/2026

Klevgrand release OneShot2

Pushing drum sampler technology into new territories The latest version of Klevgrand's software drum sampler has just arrived, boasting a newly designe...

13/03/2026

IK Multimedia update ARC On-Ear

Expanded headphone support & engine improvements IK Multimedia's recently introduced ARC On-Ear system brings the power of their monitoring-correction s...

13/03/2026

UVI introduce Mosaiq 26

Extra sound collections, more presets & new Keys category UVI's rhythm and pattern instrument has just received a major update that introduces four new ...

13/03/2026

Missionized Business Jets: Fielded and Flying

Over a year ago, L3Harris delivered the first missionized Bombardier Global 6500 aircraft for U.S. Indo-Pacific Command. Two ATHENA-R platforms now average 400+...

13/03/2026

GFiber and Stonepeak's Astound Broadband to Merge

Share Copy link Facebook X Linkedin Bluesky Email...

13/03/2026

Harmonic Redefines the Economics of Video Playout with Ne...

Harmonic (NASDAQ: HLIT) today announced Spectrum X Plus, the newest generation of its Spectrum X media server, offering double the channel density of previous ...

13/03/2026

Historic Ewing Covenant Church Revitalizes Worship Experi...

When Ewing Covenant Church made the decision to return to its original, historic building, affectionately called 1867 Sanctuary for weekly worship, the congre...

13/03/2026

Marshall Electronics Launches CV574 WP its First 4K All I...

Marshall Electronics introduces its first all-IP 4K POV camera, the CV574-WP, at NAB 2026 (Booth C8339). The CV574-WP supports NDI |HX, providing ultra-efficien...

13/03/2026

Net Insight launches Nimbra 520 - Predictable Live Media...

At NAB Show 2026, Net Insight introduces Nimbra 520, a high-density media processing node designed to simplify live contribution and distribution across both ma...

13/03/2026

Abandon Editorial Signs With Michal Dimitri for West Coast Representation

Abandon Editorial Signs With Micha l Dimitri for West Coast Representation Brie Clayton March 12, 2026 0 Comments Abandon Editorial is excited to part...

13/03/2026

Documentary The Bulldogs Shot and Edited with Blackmagic Design

Documentary The Bulldogs Shot and Edited with Blackmagic Design Brie Clayton March 12, 2026 0 Comments Editorial tools helped shape film in real time,...

13/03/2026

AE Captions as Fast as CapCut - No Plugins

AE Captions as Fast as CapCut - No Plugins Graham Quince March 12, 2026 0 Comments Stop wasting hours clicking through nested compositions and manuall...

13/03/2026

New Music USA and Berklee Institute of Jazz and Gender Justice Announce 2026 Next Jazz Legacy Cohort

New Music USA and Berklee Institute of Jazz and Gender Justice Announce 2026 Nex...

13/03/2026

Sky Adds Blood on Snow to Original Film Slate in Acquisition Headlined by Benedict Cumberbatch and Aaron TaylorJohnson

Friday 13 March 2026 Sky Adds Blood on Snow to Original Film Slate in Acquisiti...

13/03/2026

RT announces Rick O'Shea as new presenter on RT Radio 1's Arena

RT has announced today that Rick O'Shea is the new presenter of Arena RT Radio 1's flagship weeknight arts and culture programme. Rick has been pres...

13/03/2026

Lights! Camera! Action! The 98th Oscars set to air live as RT backs the Irish nominees

Lights! Camera! Action! The 98th Oscars set to air live as RT backs the Irish n...

12/03/2026

Milano Cortina 2026: Yospace helps ad-funded rights-holders claim advertising gold

Staines-upon-Thames, UK, 11th March, 2026 - Yospace, the trusted leader in Dyna...

12/03/2026

Utah Scientific Expands Technology Partner Program With Integrations From Audinate, Bitfocus, and Skaarhoj

Utah Scientific Expands Technology Partner Program With Integrations From Audina...

12/03/2026

Techex Hires Matt McKee as Senior Director, Sales, Americas

Techex, a global expert in live video solutions over IP and cloud, announces the appointment of Matt McKee as Senior Director, Sales, Americas, further strength...

12/03/2026

KOKUSAI DENKI Electric America Welcomes Mondae Hott as Regional Sales Manager, Northeast

KOKUSAI DENKI Electric America has appointed Mondae Hott as Regional Sales Manag...

12/03/2026

Interra Systems Focuses on Streaming-First QC, Monitoring, and Responsible AI Workflows at 2026 NAB Show

At the 2026 NAB Show, Interra Systems will showcase its latest advancements in a...

12/03/2026

15th National Games of China Features Expansive Unified Broadcast Network

The 15th National Games of China concluded after a two-week celebration of athletic excellence and regional collaboration. Held from Nov. 9-21 across Guangdong,...

12/03/2026

SVG in Indy: Butler University Students Get Live-Sports Experience via On-Campus Studio, Production Truck

Live-production academic program Butler Sports Live produced a total of 40 fall-...

12/03/2026

Lawo Delivers Fully IPBased Video Infrastructure for University of Nebraska's HuskerVision

The University of Nebraska's HuskerVision has completed the second phase of ...

12/03/2026

University of Illinois Upgrades Game-Day Production with New Hybrid IP Control Room

Grass Valley and integration partner Tab M Solutions have completed Phase 1 of a...

12/03/2026

CBS Sports Turns to University of Cincinnati's Control Room and Staff for Two Big 12 Men's Basketball Broadcasts

The broadcaster expands its campus-production model as the university handles tw...