SA Department of Communication uses Datavideo CKL-00

--

SA Department of Communication uses Datavideo CKL-300 --

Wed, 12 Nov 2014 12:34

--

The video unit of the South African Department of Communications recently produced a TV advert for the Compensation Fund using the Datavideo CKL-300 chromakey technology.

The Department of Communications functions as the mouthpiece of the South African government. This means the department provides professional audiovisual services to facilitate government messaging and dissemination of information regarding government policies, plans, programmes and achievements.

The department s video unit renders services to the presidency as well as to all government departments. The unit produces TV adverts for the various government department s campaigns. The department of Labour approached the unit for a TV advert earlier in 2014. The brief for the Department of Labour s Compensation Fund Going Paperless campaign was to make medical doctors and service providers aware that all paperwork can now be done online. The idea was to convert clients from hard copy to digital. In order to depict this transition, it was thought that the use of holograms in a short video would best demonstrate this transition from paper to paperless .

The advert was filmed using a Panasonic P2 camera together with Datavideo s CKL-300 Chromakey background kit, supplied by Datavideo distributor, Eric Wiese from Macro Video in Pretoria, green keyed out using Adobe after-effects, and the graphics that were created on after-effects.

Pule Tsoai, director of photograpy for the advert and cameraman at the video unit commented, It really was easy setting up the CKL-300 kit. Three sections of cloth can be velcroed together to form a 2.5m high, 3m wide background, supported by a backdrop stand. A ring light attached to the camera s lens with either blue or green LEDs reflects off the highly reflective special screen, providing a uniform green or blue background with minimal attention to lighting. All components of the CKL-300 kit fold up and are easily portable in a nylon carry case. We really like the Datavideo products.

The graphics were done by the video unit s multi-media designer, Zoliswa Manzi, using Adobe After-effects 5.5 on a Mac computer.

View the Compensation Fund advert.

Related Articles

The Datavideo familyDatavideo, based in Taipei, Taiwan, is a leading manufacturer of professional broadcast and AV products for live video production...

Read more...

Datavideo goes mobileMacro Video Pty Ltd, the official distributor of Datavideo products in South Africa, had a very successful time at Mediatech Africa. Its stand was themed Go Mobile ...

Read more...

DatavideoDatavideo engineers, designs and manufactures a wide range of innovative technologies for use in broadcast, AV, live event and production environments.

Read more...



-- --

-- --

-- Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus

LINK:	http://www.screenafrica.com/page/news/tv-and-video-production-technolo...
	See more stories from screenafrica

Most recent headlines