Next Generation Playout provides global connectivity and unparalleled flexibility

Leverages Ericssons global scale and services leadership to offer broadcasters managed or hosted playout services that can be delivered worldwide

Gives broadcasters access to a global connectivity network and innovative software-defined workflows

Enables faster time to market, OTT and VOD distribution possibilities, and benefits such as increased flexibility, improved service delivery and reduced costs

Ericsson (NASDAQ: ERIC) is launching its Next Generation Playout solution at NAB Show 2014, the worlds largest electronic media show. With Next Generation Playout, Ericsson is leveraging its global scale and services leadership to offer broadcasters managed or hosted playout services that can be delivered from a number of locations worldwide.

Next Generation Playout gives Ericsson broadcast services customers access to major data centers across the world, with signal distribution through hundreds of co-located carriers, distributors and connectivity providers. This connectivity network, coupled with a software-defined workflow, helps broadcasters to overcome the geographic dependencies that have previously limited playout.

In addition, Next Generation Playout enables faster time to market and a whole new set of over-the-top (OTT) and video on demand (VOD) distribution possibilities, as well as benefits such as increased flexibility, improved service delivery and reduced upfront and operating costs. Broadcasters that opt for managed Next Generation Playout will be able to reduce their operational expenditure by consolidating their operations and focusing on creating more effective workflows and processes.

Thorsten Sauer, Head of Broadcast Services at Ericsson, says: Next Generation Playout gives broadcasters full access to the economies of scale and technical skills that a global company like Ericsson has to offer. With our global presence and connectivity expertise, we are well equipped to deliver high-quality Next Generation Playout services.

Next Generation Playout can be monitored remotely and is available as either a managed or a hosted service. In the case of managed Next Generation Playout, operations are controlled by Ericsson, utilizing the infrastructure of our existing Global Service Centers. In the case of hosted Next Generation Playout, operations are controlled by broadcasters from their own premises using Ericsson-supplied broadcast desks and web interfaces. In the latter case, Ericsson will train the broadcaster to operate Next Generation Playout in line with customer requirements.

NOTES TO EDITORS Press backgrounder

Ericsson NAB 2014 Media Kit

www.ericsson.com/thecompany/press/mediakits/nab2014

Download high-resolution photos and broadcast-quality video at www.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfil their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With more than 110,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the worlds mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

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FOR FURTHER INFORMATION, PLEASE CONTACT Ericsson Corporate Communications

Phone: +46 10 719 69 92

E-mail: media.relations@ericsson.com

Ericsson Investor Relations

Phone: +46 10 719 00 00

E-mail: investor.relations@ericsson.com

LINK:	http://www.ericsson.com/uk/thecompany/press/releases/2014/04/1774863...
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