As part of their plan to transition toward full SMPTE ST 2110 IP production, Creative Technology, a global leader in technical solutions for live events and system integration, has implemented the proven combination of Imagine Communications' Selenio Network Processor (SNP) and Panasonic's KAIROS IP video production platform, providing a smooth segue from SDI to IP for their production teams and a superior, consistent experience for their global clients. The company has already put the next-generation production solution to work at major international sports projects this year.
The widely deployed SNP has proved a perfect complement to KAIROS, providing a high-density SDI on- and off-ramp for the next-gen IP live video production platform. In conjunction with KAIROS, the SNP can provide conversion for large numbers of SDI sources and multiplex them onto a single fiber connection, eliminating the need for an external COTS switch and simplifying the architecture at Creative Technology.
One of our primary considerations in planning a transition to ST 2110 was the comfort level of our broadcast engineers and project managers who are unfamiliar with IP, but the combination of SNP and KAIROS dispelled that apprehension immediately, says Sid Lobb, head of vision and integrated networks at Creative Technology. You plug a single cable between the two devices and it just works. That simplicity was a big, big part of our decision it is a great combo.
Panasonic KAIROS enables Creative Technology to manage extremely complex productions and deliver them to multiple screen sizes, resolutions and aspect ratios. Imagine's SNP provides the practical connectivity and control needed to integrate KAIROS, as well as the required outboard ST 2110 processing, gateways, audio signal management and PTP versatility. Together, the open-standard devices deliver powerful functionality and operational simplicity that is readily implemented in hybrid and IP environments.
Lobb adds, One of our company goals is to help democratize the adoption of ST 2110 technology in the live events world, and the SNP/KAIROS solution is a major step forward in this effort. We've been able to easily train our own team and freelancers and achieve technical consistency that's repeatable for our clients at events around the world.
Creative Technology is using its integrated KAIROS/SNP control systems for major corporate events and virtual conferences, as well as at sports venues. In an example of the system's tangible operational and commercial benefits, a single SNP and KAIROS replaced stacks of switchers and other equipment on an OB truck that travels with the DP World Tour (formerly PGA European Tour). The powerful system is able to support productions that change significantly at each event depending on the local promoter, feeding multiple LED screens of different resolutions and managing a different configuration at each course, as well as creating a tournament television channel for the hospitality areas.
Creative Technology is a key Panasonic customer and a KAIROS Training Partner, and we are delighted to be part of this implementation together with Imagine Communications who is part of the KAIROS Alliance Partners program, said Guilhem Krier, head of new business and market development for Panasonic Connect Europe. Panasonic is relying on selected KAIROS Alliance Partners to easily expand KAIROS' functions through carefully tested and approved third-party devices and software such as the Selenio Network Processor. Through the exchange of technical info between our two companies, we can ensure the best experience and offer peace of mind for our customers like Creative Technology, particularly when it comes to ST 2110 interoperability.
Hosting a broad range of processing functions, the powerful 1RU SNP will handle conversions between ST 2110 and SDI, including 12G SDI as required, as well as up-, down- and cross-conversion between HD/UHD and SDR/HDR formats. It also offers an HDR-capable production multiviewer personality, SNP-MV, which can integrate content from different video formats and HDR systems into a consistent display environment. Featuring an innovative design that is easily reconfigured with any of these personalities, the SNP is ideal for live events where different setups and workflows may be required for different events.
It is good to see a prestigious customer like Creative Technology seize the benefits that SNP brings in realizing standards-based IP networks, said Mathias Eckert, SVP & GM EMEA & APAC at Imagine Communications. With its integrated PTP versatility, density of processing and, of course, cost-effectiveness, SNP plays a vital role in matching high functionality and creative freedom with operational simplicity.
Most recent headlines
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
As part of their plan to transition toward full SMPTE ST 2110 IP production, Creative Technology, a global leader in technical solutions for live events and system integration, has implemented the proven combination of Imagine Communications' Selenio Network Processor (SNP) and Panasonic's KAIROS IP video production platform, providing a smooth segue from SDI to IP for their production teams and a superior, consistent experience for their global clients. The company has already put the next-generation production solution to work at major international sports projects this year.
