Experience Commerce (EC), an integrated digital agency within the Cheil Network, has secured the annual digital and media mandate for EVEREADY Industries India Ltd, a pioneering name in portable energy and lighting solutions. The account, to be managed by EC s Mumbai office, will encompass an extensive range of services, including social media management, online reputation management (ORM), SEO, website maintenance, and comprehensive media planning and buying for EVEREADY's battery, flashlights, and lighting business units.
EVEREADY, with its rich heritage spanning over a century, stands as a beacon in the battery segment, commanding over 50% of India s market share. Prioritizing safety, EVEREADY recently launched a campaign titled "Awaaz Uthaney Ka Power" to promote its newly introduced flashlight featuring a high-decibel siren. The EVEREADY Siren Torch emits a loud 100dB safety alarm when the user pulls the attached keychain in a distressing situation. Renowned for past iconic campaigns like "Give Me Red" and "Khelenge Toh Seekhenge," the brand has been an integral part of the Indian advertising landscape, resonating deeply with audiences across generations. Setting new benchmarks in innovation, EVEREADY has become an inseparable part of daily life for the masses. Experience Commerce aims to elevate EVEREADY s digital presence, spotlighting its manufacturing excellence backed by globally benchmarked technology platforms. The partnership seeks to boost EVEREADY's digital engagement and revenue through innovative strategies.
As the retainership agency, Experience Commerce aims to elevate EVEREADY's digital presence by leveraging its expertise to enhance brand awareness and engagement. The agency plans to create interactive content tailored to EVEREADY's target audience across various social media platforms, amplifying media outreach through both organic and paid campaigns. Additionally, EC will assume responsibility for managing EVEREADY's website, ensuring regular updates, maintenance, and defect fixes, alongside hosting and domain management.
EVEREADY's commitment to quality is evident through its adherence to globally benchmarked technology platforms and best-in-class operating standards. The brand's expansive product portfolio, encompassing flashlights, consumer and professional lighting solutions, electrical accessories, and batteries, has solidified its position as a leader in the industry.
Anirban Banerjee, Senior Vice President & SBU Head, Battery & Flashlight, EVEREADY Industries India Ltd., quoted, "As a brand deeply rooted in innovation and consumer-centricity, EVEREADY continuously evolves to meet the changing needs of our audience. We recognize the pivotal role of digital in our growth journey and are delighted to join forces with Experience Commerce. Their passion and expertise align perfectly with our vision, and we look forward to achieving new milestones together."
EC s strategic approach centers on enhancing brand visibility and fostering engaging social interactions. By expanding EVEREADY s digital footprint across platforms like Facebook, Instagram, YouTube, and LinkedIn, EC aims to connect effectively with the brand s diverse audience. Utilizing cutting-edge tools and insights, Experience Commerce will craft tailored social media strategies and high-impact campaigns designed to resonate with EVEREADY s audience base.
Andrew D'mellow, Vice President of Business Development at Experience Commerce, expressed enthusiasm about the collaboration, stating, "We are thrilled to embark on this journey of growth with our new partner EVEREADY. This partnership is a testament to our commitment to delivering integrated services and driving meaningful engagement for brands. With our expertise and EVEREADY s forward-looking approach, we are poised to elevate EVEREADY s digital presence to new heights."
Experience Commerce, with over 17 years of industry experience, is a dynamic full-service digital agency dedicated to providing end-to-end strategic marketing solutions. By combining strategy, creative, and technology expertise, EC strives to create immersive brand experiences that drive revenue and engage consumers.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
02/07/2026
Summer is heating up - and GeForce NOW is taking players along for the ride.
Start the month with Monopoly: Star Wars Heroes vs. Villains, bringing a galaxy fa...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
Experience Commerce (EC), an integrated digital agency within the Cheil Network, has secured the annual digital and media mandate for EVEREADY Industries India Ltd, a pioneering name in portable energy and lighting solutions. The account, to be managed by EC s Mumbai office, will encompass an extensive range of services, including social media management, online reputation management (ORM), SEO, website maintenance, and comprehensive media planning and buying for EVEREADY's battery, flashlights, and lighting business units.
