Melbourne, January 23, 2013-Dolby Laboratories, Inc. (NYSE: DLB) announced today that The Monkey King (Filmko Entertainment Ltd., Beijing) will be mixed and released in the Dolby Atmos cinema sound platform. The Monkey King, a much beloved story, is as much a part of Asian culture as The Odyssey or The Wizard of Oz is to the West. This first installment in a trilogy of live-action 3D movies is a prequel to The Journey to the West, the often told story of the Monkey Kings adventures on the road to India.
Dolby Atmos has quickly become the preferred choice for next-generation cinema sound among major studios, award-winning filmmakers, and exhibitors around the world.
As an important player in the filmmaking industry, we are always looking forward to delivering exceptional experiences through great storytelling and new technologies. Dolby Atmos will help us use sound to transport audiences right into the world of The Monkey King, said director Soi Cheang.
Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a lifelike, virtual reality of sound and the most engaging cinema experience ever.
Mixing in Dolby Atmos is a major leap from 5.1 and 7.1. Greater dynamic range and full-range overhead monitoring allows so many new options to creatively enhance the spatial environment. This is especially useful with music and the atmospherics in The Monkey King, creating more space for onscreen dialogue and effects. Using objects in Dolby Atmos gave us fantastic directional information. During mastering, the Dolby Atmos mix automatically folded beautifully into 5.1. Soundfirm Melbournes new Dolby Atmos mixing stage sounds incredible and is a pleasure to mix in. We cant wait for the next opportunity to tackle another Dolby Atmos mix, said Chris Goodes, Sound Designer and Rerecording Mixer, Soundfirm.
We are incredibly excited and are really looking forward to the release of The Monkey King in Dolby Atmos, said Leong Yan Yoong, Regional Director, South East Asia, Dolby Laboratories. At Dolby, we are passionate about providing filmmakers and storytellers with innovative technologies and tools to help them create the most epic experiences.
The Monkey King will be the first Dolby Atmos movie to be mixed by Soundfirm, Australias largest independent postproduction company (www.soundfirm.com.au).
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology, the only object-based cinema sound platform available today. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award winning directors, and 12 Academy Award winning sound mixers, among others. More than 450 Dolby Atmos screens have been installed or committed to in 40 countries with more than 150 exhibitors. One hundred films from 10 different countries-representing a broad range of genres from action thrillers and animated features to comedy and horror-have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and meaningful in Dolby. For more information, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of Dolby Laboratories. Academy Award is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. S14/27711 DLB-G
Media Contact:
Cheryl Koh
Dolby Laboratories
cheryl.koh@dolby.com
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Melbourne, January 23, 2013-Dolby Laboratories, Inc. (NYSE: DLB) announced today that The Monkey King (Filmko Entertainment Ltd., Beijing) will be mixed and released in the Dolby Atmos cinema sound platform. The Monkey King, a much beloved story, is as much a part of Asian culture as The Odyssey or The Wizard of Oz is to the West. This first installment in a trilogy of live-action 3D movies is a prequel to The Journey to the West, the often told story of the Monkey Kings adventures on the road to India.
