With traditional TV and OTT rapidly becoming synonymous, TV is simply considered TV no matter how or where it is consumed. The viewer is in charge, setting the tone for what the market must deliver to enable them to watch the content they love wherever, whenever and however they choose. In this environment, operators are playing catch up. Many are re-considering their product and commercial packages they are offering to consumers, as well as their technology and operations' platforms, but are unsure of where to begin.
With numerous needs to address, such as integrating various sources of content, running cloud operations and offering more flexibility, players in the M&E space must have the right strategy in place for success. We are now at a stage where operators must drive forward business transformation by adapting to consumer needs and delivering the right solutions to be successful.
In this two-part series blog, we introduce the top trends, topics and considerations that pay-TV service providers need to address as they move into 2019. By addressing each, they can be well on their way to a long-term strategy for business success.
The Industry's Super Aggregator
A super aggregator is a player that is consumer-facing, boasts a large user base, and is primarily a branded content distributor that delivers superior value for consumers through choice, flexible packages, price and convenience. Driving innovation forward will depend on the service provider embracing its role as super aggregator. This includes onboarding new content and being able to help consumers find what they want to watch easily and in a personalized way. If operators are not able to deliver on this market demand, consumer loyalty is at risk and monetization opportunities are limited.
As opposed to ill-fated attempts to absorb all relevant content into one single catalogue accessed through a monolithic UI, a shrewd super-aggregator will instead take a very pragmatic approach towards blending different OTT content bouquets into a coherent experience.
This is why addressing evolving consumer behaviors and expectations is imperative. Adapting quickly to different usage patterns in various segments of viewers - as we've seen with TV Tribes - is key to securing broad-scale reach. Users need to switch between multiple services effortlessly with a simple, uncluttered and engaging interface that doesn't overwhelm them with options. At the same time, UIs and backend business and security services platforms must create a bridge between content silos. In this world, searching for the one show you want to watch shouldn't mean having to access multiple apps.
To help the service provider claim its official role as super-aggregator, NAGRA ensures efficient on-boarding of OTT content, effective content value protection and an elegant data-driven approach to content discovery - one that actively drives service loyalty and monetization. We are moving towards a world where there will be a platform agnostic approach to distributing TV content and video, blended together, and made available across all networks and devices. This is the platform agnostic paid-for-video platform future, and with NAGRA's cloud-based platform solutions, pay-TV operators are well positioned to take on this super-aggregator role for success.
Android TV
As TV operators are reinventing themselves as super aggregators and working to converge everything into one coherent experience, leading client device ecosystems, such as Android TV, cannot be ignored. Android TV is a friendly proposition, giving operators the opportunity to have an operator-tier branded UEX, Google TV services, direct carrier billing and more. The possibilities with Android TV are impressive, including cost savings, faster time-to-market, easier access to third-party OTT, direct carrier billing, deep linking for additional search benefits, and advanced voice-driven technology - just to name a few. Even in its most basic form, where complementary OTT offers simply sit alongside the operator UI application, an operator already achieves a baseline all in one place aggregation, even more so when one considers the built-in casting capability from a vast collection of mobile apps. However, with its experience with Android TV since 2014, NAGRA knows that while there is a great opportunity, there are challenges that must be addressed.
Operators using Android TV need to create an engaging user experience that actively drives consumer loyalty and content monetization, which can be achieved with NAGRA's OpenTV Suite, allowing them to deliver personalized advanced TV services aggregating the best of linear and on-demand services. Operators also need to ensure any service built on the platform is secure, protecting both the content owners and consumers' data. In addition, they must deliver service-defining ingredients that make a compelling pay-TV service. This includes end-to-end multi-device and multi-network content value protection for broadcast and OTT premium content, which is possible with NAGRA's Security Services Platform (SSP). With this the right technologies in place, pay-TV operators can truly capitalize on the Android TV opportunity.
A Cloud-Based Approach with End-to-End Content Protection
Protecting content is a top priority for any successful player in the TV ecosystem. However, service providers are tasked with a challenging situation. They must offer this valuable content on different devices with changing business models, and keep this content secure by countering the growing and varied number of piracy threats, while also meeting the requirements of their content providers. A key consideration in this evolution is the cloud .
Fortunately, the NAGRA Security Services Platform (SSP) provides a unified and flexible platform for manag
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
26/04/2024
TORONTO Rogers Communications has signed a 10-year agreement with Comcast to bring the latest Xfinity products and technology to Canadians....
With traditional TV and OTT rapidly becoming synonymous, TV is simply considered TV no matter how or where it is consumed. The viewer is in charge, setting the tone for what the market must deliver to enable them to watch the content they love wherever, whenever and however they choose. In this environment, operators are playing catch up. Many are re-considering their product and commercial packages they are offering to consumers, as well as their technology and operations' platforms, but are unsure of where to begin. 
