With traditional TV and OTT rapidly becoming synonymous, TV is simply considered TV no matter how or where it is consumed. The viewer is in charge, setting the tone for what the market must deliver to enable them to watch the content they love wherever, whenever and however they choose. In this environment, operators are playing catch up. Many are re-considering their product and commercial packages they are offering to consumers, as well as their technology and operations' platforms, but are unsure of where to begin.
With numerous needs to address, such as integrating various sources of content, running cloud operations and offering more flexibility, players in the M&E space must have the right strategy in place for success. We are now at a stage where operators must drive forward business transformation by adapting to consumer needs and delivering the right solutions to be successful.
In this two-part series blog, we introduce the top trends, topics and considerations that pay-TV service providers need to address as they move into 2019. By addressing each, they can be well on their way to a long-term strategy for business success.
The Industry's Super Aggregator
A super aggregator is a player that is consumer-facing, boasts a large user base, and is primarily a branded content distributor that delivers superior value for consumers through choice, flexible packages, price and convenience. Driving innovation forward will depend on the service provider embracing its role as super aggregator. This includes onboarding new content and being able to help consumers find what they want to watch easily and in a personalized way. If operators are not able to deliver on this market demand, consumer loyalty is at risk and monetization opportunities are limited.
As opposed to ill-fated attempts to absorb all relevant content into one single catalogue accessed through a monolithic UI, a shrewd super-aggregator will instead take a very pragmatic approach towards blending different OTT content bouquets into a coherent experience.
This is why addressing evolving consumer behaviors and expectations is imperative. Adapting quickly to different usage patterns in various segments of viewers - as we've seen with TV Tribes - is key to securing broad-scale reach. Users need to switch between multiple services effortlessly with a simple, uncluttered and engaging interface that doesn't overwhelm them with options. At the same time, UIs and backend business and security services platforms must create a bridge between content silos. In this world, searching for the one show you want to watch shouldn't mean having to access multiple apps.
To help the service provider claim its official role as super-aggregator, NAGRA ensures efficient on-boarding of OTT content, effective content value protection and an elegant data-driven approach to content discovery - one that actively drives service loyalty and monetization. We are moving towards a world where there will be a platform agnostic approach to distributing TV content and video, blended together, and made available across all networks and devices. This is the platform agnostic paid-for-video platform future, and with NAGRA's cloud-based platform solutions, pay-TV operators are well positioned to take on this super-aggregator role for success.
Android TV
As TV operators are reinventing themselves as super aggregators and working to converge everything into one coherent experience, leading client device ecosystems, such as Android TV, cannot be ignored. Android TV is a friendly proposition, giving operators the opportunity to have an operator-tier branded UEX, Google TV services, direct carrier billing and more. The possibilities with Android TV are impressive, including cost savings, faster time-to-market, easier access to third-party OTT, direct carrier billing, deep linking for additional search benefits, and advanced voice-driven technology - just to name a few. Even in its most basic form, where complementary OTT offers simply sit alongside the operator UI application, an operator already achieves a baseline all in one place aggregation, even more so when one considers the built-in casting capability from a vast collection of mobile apps. However, with its experience with Android TV since 2014, NAGRA knows that while there is a great opportunity, there are challenges that must be addressed.
Operators using Android TV need to create an engaging user experience that actively drives consumer loyalty and content monetization, which can be achieved with NAGRA's OpenTV Suite, allowing them to deliver personalized advanced TV services aggregating the best of linear and on-demand services. Operators also need to ensure any service built on the platform is secure, protecting both the content owners and consumers' data. In addition, they must deliver service-defining ingredients that make a compelling pay-TV service. This includes end-to-end multi-device and multi-network content value protection for broadcast and OTT premium content, which is possible with NAGRA's Security Services Platform (SSP). With this the right technologies in place, pay-TV operators can truly capitalize on the Android TV opportunity.
A Cloud-Based Approach with End-to-End Content Protection
Protecting content is a top priority for any successful player in the TV ecosystem. However, service providers are tasked with a challenging situation. They must offer this valuable content on different devices with changing business models, and keep this content secure by countering the growing and varied number of piracy threats, while also meeting the requirements of their content providers. A key consideration in this evolution is the cloud .
Fortunately, the NAGRA Security Services Platform (SSP) provides a unified and flexible platform for manag
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
With traditional TV and OTT rapidly becoming synonymous, TV is simply considered TV no matter how or where it is consumed. The viewer is in charge, setting the tone for what the market must deliver to enable them to watch the content they love wherever, whenever and however they choose. In this environment, operators are playing catch up. Many are re-considering their product and commercial packages they are offering to consumers, as well as their technology and operations' platforms, but are unsure of where to begin. 
