
Video Production In The Cloud Removes The LimitsBy Paul Shen, TVU Networks
September 30th, 2020
View Related Products
Remote television production is in the midst of an evolution that will fundamentally change the way sports, entertainment and other live televised spectacles, such as parades, are produced.
Rather than relying on 53-foot-long trailers outfitted to mimic all of the audio, video and graphics capabilities available in a studio, productions increasingly are relying on the cloud -where there's a theoretically unlimited number of CPUs, GPUs and storage-to run virtualized versions of the real-world hardware devices available in production vehicles.
A cursory look at the nexus of technology and business reveals the why behind this transition.
The Why Of Cloud Remote Production
Consider that TV networks, professional sports leagues, and collegiate athletic associations typically rely on mobile facilities companies with a fleet of production trailers and trucks to roll their mobile production vehicles to a sports or entertainment venue for event coverage.
Those mobile facilities are designed with a variety of capabilities to meet the typical requirements of productions of different sizes-big trailers for big events and smaller trucks for those that are smaller. Even so, it's often the case that certain capabilities go left untouched and thus unbilled because there's no need for them to produce a given event. The opposite is true as well. Often a sporting or entertainment event requires so much production capability that multiple vehicles are booked.
A common shorthand that sums up the scale of live remote production relates to how many cameras are required. For smaller sports, such as an NCAA Division II volleyball tournament, there may be only a couple to a half dozen cameras. An NFL game on the other hand, might require 30-plus cameras, and the biggest sporting events might call for 100 or more.
Setting the cameras and cabling aside, there's a whole lot of technology and associated costs that go into supporting those cameras in a mobile production vehicle-everything from camera control units and routing and production switchers to slow motion instant replay servers and multiviewers.
Transitioning all of that as virtualized equivalents in the cloud not only dramatically reduces how much money must be spent on the cost of physical production technology, but it also shifts spending from a CapEx to an OpEx model and makes it easier and less expensive to dedicated the precise amount of production capability needed for a given event.
Unlimited Bandwidth, Unlimited Sources
The interesting thing about shifting to the cloud is that unlike a physical production switcher with a finite number of inputs, M/E busses and outputs, there is an unlimited amount of bandwidth in the cloud, making it possible to accommodate an unlimited number of camera and other video sources.
Further, it's not even necessary to have all of these sources in the same server. Our company, TVU Networks, has developed cloud-based micro-services for input and output of sources that make it possible to separate sources to different physical machines in the cloud.
As a result, camera and other video sources can be dispersed to any number of cloud servers, and the technical director responsible for switching a show is none the wiser because what server and what memory is being used is irrelevant to the task at hand.
Over time, broadcasters and others who hold the TV rights to live sports and entertainment will begin to see they sacrifice nothing from a production sizzle point of view and gain enormous economic and business benefits by leveraging the cloud for remote production.
North America Stories
07/07/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...
07/07/2026
Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...
07/07/2026
LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...
07/07/2026
Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...
07/07/2026
Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...
07/07/2026
eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...
07/07/2026
Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...
07/07/2026
ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...
07/07/2026
LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...
07/07/2026
Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...
07/07/2026
The Australian Rugby League Commission (ARLC) has announced a seven-year media r...
07/07/2026
Produced onsite at The Star in Frisco, TX, live coverage of the two-day event airs on ESPN platforms
The season for Football Media Days is here, and the Big 12...
07/07/2026
Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...
07/07/2026
End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...
07/07/2026
Sports-production-tech experts sound off on the state of the industry...
07/07/2026
New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of h...
07/07/2026
New Nielsen Ad Intel and CMV data reveals rising competition in Australia's ...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Riedel Communications and ARRI played a key role in one of the most technically ambitious Eurovision Song Contest productions to date. For the first time in the...
07/07/2026
Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony The Grammy-winning composer was celebrated alongside this years cohort of masters degr...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
The appointment will drive growth and innovation across the Media Business Unit
Fincons Group, a leading IT business consultancy and systems integrator company...
07/07/2026
International broadcast and streaming expert Big Blue Marble has announced a multi-month Proof of Concept (PoC) for Media over QUIC (MoQ) during a major interna...
07/07/2026
Test & measurement innovator, Leader Electronics of Europe, is proud to announce that two of its leading products, the PHABRIX Qx rasterizer and LeaderPhabrix L...
07/07/2026
Clear-Com announced that Ross Production Services (RPS), a leading provider of mobile production solutions for live events and broadcasts, has standardized on ...
07/07/2026
LiveU redefined live newsgathering with the invention of cellular bonding. At IBC2026, Stand 7.C24, the company will show how that foundation is evolving into t...
07/07/2026
LucidLink, a leader in cloud-based file services for content creators, today announced an enhanced workflow integration between LucidLink and Adobe Frame.io tha...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Berklee College of Music Alum and Faculty Perform at Boston Public Library's...
07/07/2026
How MXL Connects More Than Media In this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along the...
07/07/2026
Max single-threaded CPUs at scale are a new category of CPUs built for the agentic AI era.
Across the creation and deployment of an agentic system, the CPU is...
07/07/2026
Scripps Research scientists train the immune system to make antibodies against numerous HIV strains Preclinical findings mark progress toward a long-sought vacc...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...