Sky Ireland has today launched a brand-new campaign to celebrate their primary partnership with the Republic of Ireland Women's National Team, as Vera Pauw and her squad prepare for their first World Cup Qualifier of 2022, against Sweden this Tuesday, 12th April.
Sky Ireland's campaign, titled Outbelieve', includes the very first dedicated Women's National Team TV ad - a 60-second film which will run across TV and digital video platforms. The new TV ad also features a soundtrack from Irish artist and Choice Music Nominee, Elaine Mai, whilst creative for the supporting Outbelieve outdoor campaign was developed in collaboration with award-winning Irish artist, Aoife Dooley.
Commenting on the new campaign, Sky Ireland CEO, JD Buckley, said: This partnership has always been about putting the players first and doing everything we can to help them achieve their goals. And that means doing everything possible to drive awareness and support - and our new campaign aims to do just that. There is an emerging pattern with this brilliant squad. They are all about firsts and today is no different. Developing the first ever dedicated Women's National Team ad marks another proud milestone for us and we hope it gets the country behind them, as they aim to qualify for their first ever World Cup.
Sky's new Outbelieve' campaign aims to create a strong connection between the Women's National Team and fans, both avid and casual. As a culture, we have a passion for something that elevates Ireland above our geographical size and when we go beyond what might be expected of us as a nation. The cultural thought informing this campaign is the power of belief, and the fact that belief has secured extraordinary sporting successes throughout Irish history. The term Outbelieve shines a light on how this team tackles every barrier that has ever been placed in front of them.
Developed by Core, the campaign features contributions from and collaborations with female Irish artists who share a similar Outbelieve' attitude. Music artist and producer, Elaine Mai, provides the soundtrack for the film with Together Again' - a track from her Choice Music nominated debut album Home'. Sky's Outbelieve outdoor campaign, which will appear across the country this weekend, was developed with award-winning illustrator and comedian, Aoife Dooley, whose illustrations bring the personalities of the WNT players to life.
Speaking about the campaign and its development, Jill Downey, Managing Director of Core Sponsorship said: Outbelieve is an attitude that defines the Women's National Team spirit and is a rallying call to the entire nation to get behind this team and support them through thick and thin to reach unprecedented heights. The strength of the idea is that it goes beyond football and will live and be relevant in culture. It has the power to exemplify this team but convey an attitude across the sporting landscape and become a byword for belief that other areas of culture embrace.
The Republic of Ireland Women's National Team take on Sweden in Gothenburg this Tuesday, 12th April, in the first of four World Cup Qualifiers this year. Kick off is at 5.30pm with the game broadcasting live on RT 2, as well as full coverage and commentary on Off The Ball.
About Sky:
Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.
Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+ and Amazon Prime Video, and apps like Spotify, YouTube, ROXi, Highbrow, Fiit, and more, in one place, easy. Our streaming service, NOW, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
Building on the success of Sky Originals like Chernobyl, Bulletproof and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free and Sky Sports, our leading sports broadcasting service brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years.
We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're proud to be a Principal Partner and Media Partner of COP26 - the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for our commitment to diversity, and we've set ambitious 2025 targets to continue to increase diversity and representation. We're also committed to investing £30million across our markets over three years to improve our approach to diversity and inclusion, and to tackle racial injustice.
Sky employs just under 1000 people in Ireland with over 750 of those based at its Head Office in Burlington Road in Dublin. As part of our Sky Cares programme, we teamed up with Age Action to support the charity in its mission to achieve fundamental change in the lives of older people. In 2021, Sky Ireland became the first ever, standalone Primary Partner of the Republic of Ireland Women's National Team.
More from BskyB
30/06/2022
Including Little Simz, It's A Sin, We Are Lady Parts, Cabaret, Boiling Point, Opera North's Rigoletto & Many More
30 June, London, UK. The South Bank ...
28/06/2022
Darkly comic romantic drama begins filming in Belfast at the end of the month
W...
27/06/2022
Sky has launched a new campaign to encourage sport fans to take action against the climate crisis that is affecting the sports they love. Fans attending some of...
23/06/2022
New research from Sky Mobile unveils the importance of tuning into uplifting pos...
22/06/2022
It's time to roll out the red carpet for a mountain of entertainment. On 22 June, Paramount makes its big debut in the UK and Sky Cinema customers on Sky p...
20/06/2022
Sky has announced a £1m partnership with newly launched civil rights group, the ...
14/06/2022
The destination for fans of science fiction and fantasy genres, Syfy, will be re-branding to Sky Sci-Fi from Tuesday 26 July. The channel has been revamped and ...
08/06/2022
Primary school aged children should be spending an average of 65 minutes a day dedicated to the arts, including reading, painting and dance, new research reveal...
08/06/2022
Sky Studios, Sky's original programming arm across Europe, today announces the appointment of Meghan Lyvers to the role of Director of Original Drama, UK&I ...
06/06/2022
Sky Sports, the home of live golf in the UK and Ireland, has today announced an ...
06/06/2022
Today Bisha K. Ali, Netflix and Sky reveal the cohort of six outstanding screenw...
01/06/2022
Sky Sports fans were treated to another breathtaking weekend of live sport, lead...
27/05/2022
On Sunday 5 June, everyone in the UK will be able to watch Wales take on either ...
26/05/2022
May 25th 2022
Head of Sky News, John Ryley, gave the keynote address at the annual MHP 30 to Watch Young Journalist Awards in London.
Speaking as what might ...
26/05/2022
Research from Sky Glass has identified the interior looks and motivations shaping our homes in 2022
Socially inspired: 50% of people admit they are influenced ...
25/05/2022
Sky Documentaries, the home of world-class, real-life stories from award-winning and emerging filmmakers, has today launched its first documentary shorts fund i...
25/05/2022
From Saturday 2nd July, Tom Heap will host new weekend editions of The Daily Climate Show on Sky News. The 30 minute programmes will be broadcast on TV and acro...
25/05/2022
Sky's main commentary box at Lord's to be renamed after leg-spin great
...
20/05/2022
Sky News has announced its coverage plans for The Queen's Platinum Jubilee, when the country will come together to celebrate 70 years of service by Her Maje...
19/05/2022
Sky today announced that Noel Tovey has been appointed to the role of Managing Director at Sky Studios Elstree, Sky's brand-new state of the art film and TV...
19/05/2022
In the latest instalment of Beth Rigby Interviews the show will be talking to three individuals from across the globe, from music royalty, to influential figur...
18/05/2022
Following Sky's successful Up Next showcase event at the Theatre Royal, Drur...
18/05/2022
Sky have today revealed a first look teaser for This England (formerly This Scep...
18/05/2022
Sky today releases the official trailer for the second series of the BAFTA winning, Gangs of London.
One year after the death of Sean Wallace and the violent ...
17/05/2022
Football fan? Music lover? Or just fancy a laugh? Sky have got you covered with ...
17/05/2022
After 18 years off our screens, Sky are bringing back Fantasy Football League, t...
17/05/2022
Sky Arts today announces a raft of documentaries uncovering brand new stories of...
17/05/2022
Sky has today announced its largest ever slate of new programming to be shown through 2022 and beyond, including a raft of new commissions across drama, comedy ...
16/05/2022
Sky today unveils three new titles for Sky Documentaries and a series each for Sky Crime, Sky Nature and Sky HISTORY. The six new commissions, which will also a...
16/05/2022
Sky today releases the official first look trailer for brand new series ONCE UPO...
13/05/2022
Sky News is taking its breakfast programme to Wigan and presenter Kay Burley will be taking the temperature of a part of the North West that has proved to be a ...
12/05/2022
Sky Sports will welcome television and radio presenter Mark Chapman to its Carabao Cup on-screen line-up for the 2022/23 competition starting this summer.
Mark...
12/05/2022
Award-winning filmmaker and executive producer, Vesna Cudic has been appointed H...
12/05/2022
Emmy Award-winning THE LATE LATE SHOW WITH JAMES CORDEN is returning to London t...
10/05/2022
Sky is kicking off the summer with unforgettable performances and interviews from the one and only Liam Gallagher in 60-minute special Liam Gallagher 48 Hours a...
10/05/2022
To celebrate the launch of season 2 of The Flight Attendant, streaming service N...
10/05/2022
Sky has appointed Tom Barry in the role of Commissioning Editor in Documentaries and Factual commissioning. Tom will start in the position in June.
In his new ...
10/05/2022
Sky have today revealed a first look teaser for the highly anticipated return of...
08/05/2022
Tonight, Sky Sports celebrates a BAFTA win for its Formula One coverage of the Abu Dhabi Grand Prix at the 2022 British Academy Television Awards.
Sky Sports ...
06/05/2022
Nothing will ever be the same again. Everything is divided into before and now.
These are the chilling words of Evelina Bondarenko, a 28-year-old Ukrainian w...
05/05/2022
A new teaser trailer has been released for House of the Dragon. The series will ...
04/05/2022
On Thursday 5th May many voters in England, Wales, Scotland and Northern Ireland will head to the polls to elect their new local representatives.
With a vast ...
03/05/2022
Sky Studios Elstree has announced 12 new roles aimed at launching young people i...
03/05/2022
This year's Footprint Fund judging panel welcomes insight and expertise from...
27/04/2022
Sky today release the official trailer for brand new Sky Original Blocco 181 from Sky Italia, coming soon to Sky Atlantic and NOW in the UK on 22nd June.
Blocc...
25/04/2022
Sky Sports has today announced a new multi-year broadcast partnership with W Series, the international single-seater motor racing championship for women.
W Se...
21/04/2022
Six-episode drama series The Time Traveler's Wife will be available exclusiv...
Sky Ireland has today launched a brand-new campaign to celebrate their primary partnership with the Republic of Ireland Women's National Team, as Vera Pauw and her squad prepare for their first World Cup Qualifier of 2022, against Sweden this Tuesday, 12th April. 
