Sony Pixel Power calrec Sony

Sky releases first ever Women's National Team TV ad

08/04/2022

Sky Ireland has today launched a brand-new campaign to celebrate their primary partnership with the Republic of Ireland Women's National Team, as Vera Pauw and her squad prepare for their first World Cup Qualifier of 2022, against Sweden this Tuesday, 12th April.

Sky Ireland's campaign, titled Outbelieve', includes the very first dedicated Women's National Team TV ad - a 60-second film which will run across TV and digital video platforms. The new TV ad also features a soundtrack from Irish artist and Choice Music Nominee, Elaine Mai, whilst creative for the supporting Outbelieve outdoor campaign was developed in collaboration with award-winning Irish artist, Aoife Dooley.

Commenting on the new campaign, Sky Ireland CEO, JD Buckley, said: This partnership has always been about putting the players first and doing everything we can to help them achieve their goals. And that means doing everything possible to drive awareness and support - and our new campaign aims to do just that. There is an emerging pattern with this brilliant squad. They are all about firsts and today is no different. Developing the first ever dedicated Women's National Team ad marks another proud milestone for us and we hope it gets the country behind them, as they aim to qualify for their first ever World Cup.

Sky's new Outbelieve' campaign aims to create a strong connection between the Women's National Team and fans, both avid and casual. As a culture, we have a passion for something that elevates Ireland above our geographical size and when we go beyond what might be expected of us as a nation. The cultural thought informing this campaign is the power of belief, and the fact that belief has secured extraordinary sporting successes throughout Irish history. The term Outbelieve shines a light on how this team tackles every barrier that has ever been placed in front of them.

Developed by Core, the campaign features contributions from and collaborations with female Irish artists who share a similar Outbelieve' attitude. Music artist and producer, Elaine Mai, provides the soundtrack for the film with Together Again' - a track from her Choice Music nominated debut album Home'. Sky's Outbelieve outdoor campaign, which will appear across the country this weekend, was developed with award-winning illustrator and comedian, Aoife Dooley, whose illustrations bring the personalities of the WNT players to life.

Speaking about the campaign and its development, Jill Downey, Managing Director of Core Sponsorship said: Outbelieve is an attitude that defines the Women's National Team spirit and is a rallying call to the entire nation to get behind this team and support them through thick and thin to reach unprecedented heights. The strength of the idea is that it goes beyond football and will live and be relevant in culture. It has the power to exemplify this team but convey an attitude across the sporting landscape and become a byword for belief that other areas of culture embrace.

The Republic of Ireland Women's National Team take on Sweden in Gothenburg this Tuesday, 12th April, in the first of four World Cup Qualifiers this year. Kick off is at 5.30pm with the game broadcasting live on RT 2, as well as full coverage and commentary on Off The Ball.

About Sky:

Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.

Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+ and Amazon Prime Video, and apps like Spotify, YouTube, ROXi, Highbrow, Fiit, and more, in one place, easy. Our streaming service, NOW, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.

Building on the success of Sky Originals like Chernobyl, Bulletproof and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free and Sky Sports, our leading sports broadcasting service brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years.

We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're proud to be a Principal Partner and Media Partner of COP26 - the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for our commitment to diversity, and we've set ambitious 2025 targets to continue to increase diversity and representation. We're also committed to investing £30million across our markets over three years to improve our approach to diversity and inclusion, and to tackle racial injustice.

Sky employs just under 1000 people in Ireland with over 750 of those based at its Head Office in Burlington Road in Dublin. As part of our Sky Cares programme, we teamed up with Age Action to support the charity in its mission to achieve fundamental change in the lives of older people. In 2021, Sky Ireland became the first ever, standalone Primary Partner of the Republic of Ireland Women's National Team.
LINK: https://www.skygroup.sky/en-gb/article/sky-releases-first-ever-women-s...
See more stories from sky

More from BskyB

03/01/2023

Sky Sports announces new rights deal with the SA20 cricket league

Today, Sky Sports announces a new 5-year rights deal within their cricket portfolio, with the new South Africa T20 cricket league. Beginning on the 10th of Jan...

30/12/2022

Phil Edgar-Jones Awarded OBE in New Year Honours List

Sky is delighted to announce Phil Edgar-Jones, Director of Sky Arts and Entertainment, has been awarded an OBE for service to the Arts and Television in the 202...

23/12/2022

Children to front a Sky Sports Premier League broadcast for the first time

For the first time ever, Sky Sports is inviting four young football fans to step in front of the cameras and give viewers at home a special presentation of Prem...

19/12/2022

The Premier League returns to Sky Sports on Friday 30th December

After four weeks with no Premier League action, there's not long to wait until it's back on Sky Sports. One person in particular has been at a loss whi...

16/12/2022

Sky News named News Provider of the Year at The British Journalism Awards

At last night's coveted British Journalism Awards, Sky News walked away with the honour of News Provider of the Year, after having an exceptional year focus...

15/12/2022

US Open Tennis Championships returning to Sky Sports from 2023

Sky Sports has today announced a new five-year partnership with the United States Tennis Association (USTA) for the US Open Championships, welcoming tennis back...

14/12/2022

Sky awards seven figure contract to local business, JPA Workspaces

Nearly 10,000 pieces of furniture will be sourced, delivered and installed at Sky Studios Elstree by local supplier, JPA Workspaces, in one of the largest local...

14/12/2022

Keeping you connected: our promise to customers

Stephen van Rooyen, Executive Vice President & Chief Executive Officer, UK & Europe Sky provides connectivity our customers can count on through our Talk, Broa...

13/12/2022

Imelda May to present Sky Arts Christmas special

Sky & Red Shoe Productions present Christmas in Ireland with Imelda May and Friends' - a one-hour special broadcast on December 24th hosted by Imelda May ...

09/12/2022

Bringing you closer to the people you love this Christmas with free data, calls, festive films & six months' Apple TV+ for Sky customers

Christmas is just around the corner, and to say thank you to its customers, Sky ...

07/12/2022

Sky Arts takes a trip across the UK with eighth series of Landscape Artist of the Year

The new series will air on Sky Arts, Freeview and NOW on 11th January 2023 Decem...

07/12/2022

Katherine Butler and Adrian Sturges join Sky Studios Drama team

Sky Studios, Sky's original programming arm across Europe, today announces two new appointments to its drama team as the Studio targets a significant increa...

07/12/2022

Brand new Sky Kids Original Silly Pets narrated by Alan Carr on screen this December alongside a line-up of kids Christmas specials

A never seen before Original series, Silly Pets (5 , 9 December), narrated by pr...

06/12/2022

F1's Jackie Stewart shares his personal story exclusively on Sky Documentaries & NOW

STEWART debuts on Sky Documentaries & NOW on Friday 30 December. This immersive ...

03/12/2022

Trailer released for The Last of Us available 16 January exclusively on Sky Atlantic and NOW

Sky reveals the trailer for the highly anticipated series, The Last of Us, which...

02/12/2022

The spirit of Christmas giving: 8 in 10 Brits set to show kindness this festive season through generous time, money and gift donations

A Nation of Givers: A heart-warming 86% of Brits will be giving back to others t...

02/12/2022

New Sky News documentary with Alex Crawford exploring women's rights in Afghanistan to air next week

The first film in a new three-part Sky News documentary series with special corr...

29/11/2022

Sky Unveils Trailer For New Sky Original Predators Narrated By Tom Hardy

Images available on SEAC Sky reveals a first-look trailer for the upcoming release of Sky Nature's brand new Sky Original series Predators. Narrated by act...

28/11/2022

Sky Studios and Birmingham Rep announce eight finalists for new comedy talent scheme: Sky Comedy Rep

The partnership, now in its second year, aims to discover and develop new comedy...

24/11/2022

Brits are 260 million out of pocket every month due to unused mobile phone data

Comes as Sky Mobile hits three million customers - now the fastest-growing mobile provider in the UK* Sky Mobile calls on Brits to check their mobile contracts...

24/11/2022

Rt Hon Michelle Donelan MP, Secretary of State for Digital, Culture, Media, and Sport opens Sky's new Innovation Centre

Secretary of State welcomes Sky's contribution to the UK's cultural econ...

23/11/2022

Documentaries from local Elstree students receive premiere at Sky's European headquarters

Event was the culmination of an 18-month partnership between Sky Studios Elstree...

22/11/2022

Sky to launch brand new 24-hour ad-free Sky Kids channel packed with a standout slate of Sky Originals and franchise favourites

New ad-free Sky Kids linear channel unveiled to complement children's busy r...

21/11/2022

Sky and Peter McVerry Trust partner to tackle digital inequality

The Lord Mayor of Dublin, Caroline Conroy, joined Sky Ireland today to launch the first Sky Up Digital Hub in Ireland at a Peter McVerry Trust young persons ser...

18/11/2022

Sky opens new shop at iconic Bullring in Birmingham

Sky, one of Europe's leading media and entertainment companies, has unveiled a new shop in Birmingham. This will be Sky's first bricks and mortar shop i...

17/11/2022

Romesh Ranganathan & Katherine Ryan couple up for a Romantic Getaway like no other, coming to Sky Comedy and NOW on 1 January

Romesh Ranganathan and Katherine Ryan join forces for brand-new high-octane Sky ...

17/11/2022

Romesh Ranganathan & Katherine Ryan couple up for a Romantic Getaway like no other, coming to Sky Max and NOW on 1 January

Romesh Ranganathan and Katherine Ryan join forces for brand-new high-octane Sky ...

15/11/2022

Pocket change: Say goodbye to cash as children ask for extra screen time, sweet treats, and in-game purchases in new pocket money trend

The great rewards swap: 84% of British parents are turning to different types of...

14/11/2022

Sky releases neon-soaked teaser for upcoming original series A Town Called Malice

Watch the new teaser trailer HERE First look images can be found on SEAC About...

14/11/2022

Branson doc available from December exclusively on Sky documentaries and NOW

The four-part docuseries BRANSON, directed by Chris Smith (100 Foot Wave), debuts in the UK on Sunday 4 December on Sky Documentaries and streaming service NOW....

11/11/2022

Sky opens first ever shop in Northern Ireland

Sky, one of Europe's leading media and entertainment companies, has unveiled a new shop in Belfast. This will be Sky's first bricks and mortar shop in N...

10/11/2022

Sky News special correspondent Alex Crawford wins Journalist of the Year - Broadcast at the Society of Editors' Media Freedom awards

Sky News special correspondent Alex Crawford scooped the Broadcast Journalist of...

10/11/2022

Sky & Channel 4 strike deal to make England's ICC Men's T20 World Cup Final available to all

England's match versus Pakistan on Sunday (13.11.22) will be available to al...

08/11/2022

Streaming Service NOW Expands Across Android TV OS

From today, streaming service NOW will be available on Google TV devices, including Chromecast with Google TV and eight of the UK's biggest smart TV brands...

04/11/2022

Sky News' Big Ideas Live returns with its specialists to ask Who Owns the Future?'

Reaching more than 100 million people every month across TV, digital, social and...

03/11/2022

Sky and Peacock commission original drama series based on The Day of the Jackal from Universal International Studios' Carnival Films

Sky and Peacock today announce a new original television series inspired by Fred...

03/11/2022

Sky announces new Lockerbie Documentary

Sky announces today that it is about to start filming for upcoming new Sky original documentary Lockerbie. The 3-part series, has begun production and is produc...

02/11/2022

Production begins on the third series of high-stakes Sky Original drama COBRA

Robert Carlyle returns as Prime Minister and Victoria Hamilton is back as Chief of Staff Anna Marshall. Jane Horrocks joins the cast as Defence Secretary...

02/11/2022

Sky announces new tech grants to support young people get online when leaving the care system

Sky is today announcing the roll-out of its Sky Up Tech Grants initiative with a...

02/11/2022

Nearly half (43%) of children claim that climate change is the biggest issue the world is facing right now, research by Sky Kids reveals

Only 10% of children think the government are doing enough to combat climate cha...

02/11/2022

The Last of Us available exclusively 16 January on Sky Atlantic and NOW

Today Sky announced the highly anticipated series, The Last of Us, will air exclusively on Sky Atlantic and NOW on 16 January. The nine-episode series also teas...

01/11/2022

First look trailer for Rosie Molloy Gives Up Everything coming to Sky Comedy and NOW from 7 December

The official trailer for upcoming Sky Original, Rosie Molloy Gives Up Everything...

28/10/2022

The Ghost of Richard Harris available on Sky Arts from 19 November

The Ghost of Richard Harris will launch on Sky Arts on November 19. Directed by Adrian Sibley, this candid Sky Original documentary recalls the life of the lege...

28/10/2022

A hat-trick of World Cup documentaries coming to Sky and NOW this November

As football fans around the globe warm up for the biggest competition in world football, Sky Documentaries & streaming service NOW, the home of World Cup histor...

27/10/2022

First Image look from LEE. Academy Award Winner Kate Winslet As Pioneering War Correspondent and Photographer Lee Miller

Today, Sky and the producers of Lee, released the first official image of Kate W...

25/10/2022

Lionsgate+ lands on Sky Glass, Sky Stream and Sky Q

LIONSGATE , the international premium streaming service from STARZ, today arrives on Sky Glass, the smarter than a smart TV, Sky Stream the new, easy way to get...

25/10/2022

Tis The Season! Sky Arts announces stellar line-up of Christmas programmes

As the evenings draw in, Sky Arts is today announcing a packed line-up of shows for the Christmas period. Showcasing everything from our favourite festive carol...

24/10/2022

Teaser trailer released for new series of Succession exclusively available on Sky and NOW

The teaser trailer has been released for the award-winning series, Succession. C...