NHL's Vegas Golden Knights Ready In-Market Live Game Streaming Service

NHL's Vegas Golden Knights Ready In-Market Live Game Streaming Service The Stanley Cup Champions streaming deal complements teams TV deal with Scripps Sports By Brandon Costa, Director of Digital

Tuesday, August 22, 2023 - 10:23 am

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The Stanley Cup Champion Vegas Golden Knights have further solidified their plans for in-market delivery of live games following their departure from AT&T SportsNet.

The club, which brought its live game rights back in-house, shared on Tuesday that it was partnering in a multi-year deal with the sports streaming vendor ViewLift to stream all locally-broadcast Vegas Golden Knights games live on major devices in the team's streaming territory.

Our alliance with ViewLift and Scripps Sports enables our fans throughout the region to enjoy the action on whatever device they choose and from wherever they are, said Vegas Golden Knights team president and CEO, Kerry Bubolz. We will give our fans every possible option to interact with the team and watch hockey live and on demand. It's essential that our TV and digital services reflect our Stanley Cup winning on-ice performance, and I know that with Scripps Sports and ViewLift we will achieve this.

The direct-to-consumer streaming service is expected to launch prior to the start of the upcoming season and complements the team's previously-announced agreement with Scripps Sports to produce the games and distribute them via their local station KMCC-TV over-the-air, on pay TV and on connected TV platforms.

According to the announcement, ViewLift will create Golden Knights-branded properties on the web, iOS and Android devices, Roku, Fire TV, Apple TV, Vizio and Xbox, featuring live games and companion content. ViewLift is an existing NHL streaming provider and powers other teams' services including the Washington Capitals.

The release states: The Golden Knights will use ViewLift's end-to-end platform to simplify content streaming and deliver great fan experiences, with easier production workflows. ViewLift's integrated marketing services allow the Knights to engage fans more deeply, and its broad monetization tools to empower any business model. The team pointed to ViewLift's experience bringing live sports to the market in days, not months; clients' capabilities to make changes on the fly without further software development or have ViewLift fully customize a service; and the platform's presentation of all key business metrics in real-time across every OTT device, as keys to the transformational alliance.

We are honored to be the reigning Stanley Cup champion Vegas Golden Knights' digital partner, and to work with the team and Scripps Sports to bring the action to all local VGK fans, said ViewLift CEO Rick Allen. Our expertise delivering live sports across the OTT device world - including for the NHL and its teams - will ensure the best streaming experience for those fans, watching at home or on the go.

Evolution Media Capital (EMC) served as an advisor to the Golden Knights on the Scripps Sports and ViewLift distribution deals.

LINK:	https://www.sportsvideo.org/2023/08/22/nhls-vegas-golden-knights-ready...
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