Evergent launches new Global Value Center to power AI-dri...

Evergent, the customer management and monetization leader for streaming, pay-TV and digital subscription businesses, announces the inauguration of its new Global Value Center (GVC) in Hyderabad, Telangana, India, fueling strategic product development and AI-driven innovation. With over 600 engineering and AI professionals already onboarded in Hyderabad, the company aims to scale to more than 1,000 employees by the end of 2025, anchoring its long-term commitment to serving global customers and championing software engineering talent in the region.

Evergent delivers complete subscriber management and monetization solutions for global media giants such as the NBA, Sky, DIRECTV, and SonyLIV across more than 180 countries. Its platform has onboarded over 920 million subscribers worldwide, creating one of the industry's largest datasets for AI-driven business intelligence. Evergent's enhanced end-to-end monetization platform also includes advanced global payment capabilities, enabling seamless transactions, optimized pricing, and bundled digital offerings providing a complete platform designed to manage every element of the subscriber lifecycle, while maximizing new revenue and enabling international service growth.

Commenting on the facility's inauguration, Shri Duddila Sridhar Babu, Hon'ble Minister of Information Technology, Electronics, Communications, Industries, & Legislative Affairs, Government of Telangana said, Telangana is ready to contribute $1 trillion to India's economy over the next decade. To achieve this, we must shift from volume-led to value-led growth, by building strengths in high-impact areas like AI, semiconductors, defence, and deep-tech. The launch of Evergent's Global Value Center is a reflection of this vision. This marks a shift towards building high-value IP and global products from Telangana, leveraging Hyderabad's deep tech talent and driving innovation at scale.

Vijay Sajja, CEO and Founder of Evergent, said, Although our headquarters are in Sunnyvale, California, Hyderabad is central to our success. We've combined the best of Silicon Valley and India to build mission-critical, AI-driven SaaS solutions that power monetization for global media giants. Hyderabad's exceptional engineering talent is at the core of our innovation, developing world-class IP and managing hundreds of millions of subscribers. This is driving our AI capabilities to deliver predictive, personalized solutions that help media and telco businesses grow and retain subscribers.

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